Best 6sense Alternatives in 2026
6sense is a powerful ABM platform, but at $50K-100K+/year, it's a significant investment that requires dedicated resources and organizational alignment. If you're looking for intent data and account-based marketing capabilities at a lower price point, a different approach, or an easier starting point, here are alternatives across every budget range.
At a Glance
| Tool | Price | Best For | Key Difference |
|---|---|---|---|
| Demandbase | $25,000+/yr | Enterprise teams prioritizing ABM advertising | Strongest B2B advertising network for account-level targeting |
| Warmly | Free – $1,400/mo | Teams wanting website visitor identification without enterprise pricing | Real-time visitor ID + automated outreach at 1/10th the cost |
| Bombora | $25,000+/yr | Teams that want intent data without a full ABM platform | Pure intent data provider — integrate with your existing tools |
| LinkedIn Marketing Solutions | Variable (ad spend) | Teams wanting ABM advertising without platform commitment | Firmographic and ABM targeting using LinkedIn's first-party data |
| Clearbit Reveal (Breeze Intelligence) | Included with HubSpot | HubSpot users wanting visitor identification | Website visitor identification built into HubSpot at no additional cost |
1. Demandbase
Coverage & Capabilities
Full ABM suite with intent data (via Bombora), account intelligence, and display advertising. The advertising network is purpose-built for B2B account targeting, which is its biggest differentiator from 6sense.
The closest direct alternative to 6sense at a similar price point. Choose Demandbase if ABM advertising is your primary use case; stick with 6sense if intent data and predictive scoring are more important.
2. Warmly
Coverage & Capabilities
Identifies companies and individuals visiting your website. Real-time alerts and automated outreach via email, LinkedIn, or chat. First-party intent signals (your website only, not third-party web activity).
The best starting point for teams new to ABM/intent. At $700-1,400/mo, you can test the concept of intent-based selling before committing $50K+ to 6sense. Limited to your own website traffic.
3. Bombora
Coverage & Capabilities
Third-party intent data from a cooperative of 5,000+ B2B websites. Company Surge signals identify accounts researching specific topics. Integrates with CRMs and marketing platforms rather than replacing them.
Best if you want intent data without buying a full ABM platform. Bombora's intent signals can feed into your existing Salesforce, HubSpot, or marketing automation workflows.
4. LinkedIn Marketing Solutions
Coverage & Capabilities
Account-level targeting using LinkedIn's professional data. Matched Audiences lets you upload account lists for targeting. Conversation ads and InMail for direct engagement. No intent data — targeting is based on firmographics and job function.
The simplest way to test ABM advertising. Upload your account list, run targeted ads, measure engagement — no $50K platform required. Best as a complement to other intent tools.
5. Clearbit Reveal (Breeze Intelligence)
Coverage & Capabilities
Identifies companies visiting your website and enriches them with firmographic data. Now integrated into HubSpot as Breeze Intelligence. Limited to company-level identification (not individual contacts like Warmly).
If you're on HubSpot, this is free. Company-level visitor identification without an additional vendor. For individual contact identification, you'll need Warmly or 6sense.
Read the full Clearbit Reveal (Breeze Intelligence) review →
How We Chose These Alternatives
We evaluated alternatives based on intent data quality, pricing accessibility, implementation complexity, and suitability for different ABM maturity levels.
Frequently Asked Questions
What is the cheapest 6sense alternative?
Warmly offers a free tier and paid plans starting at $700/mo — roughly 1/5th to 1/10th of 6sense's typical cost. It focuses on website visitor identification and real-time outreach triggers.
Do I need an ABM platform like 6sense?
If you haven't successfully run ABM campaigns manually, you probably don't. Start with LinkedIn ads for account targeting, Warmly for visitor identification, and manual outreach to named accounts. Graduate to 6sense when you've proven the motion works and need to scale.
Can Warmly replace 6sense?
For website visitor identification, partially. Warmly identifies visitors on your website, while 6sense also tracks third-party intent signals across the web. Warmly is a good starting point; 6sense is the full platform for mature ABM programs.