Best Bombora Alternatives in 2026
Bombora is the largest independent intent data provider, powering the intent signals inside dozens of other tools (including 6sense and ZoomInfo). But it's not cheap, the data requires interpretation, and it's not your only option for understanding which companies are in-market. Whether you need a cheaper source, more actionable signals, or intent data bundled with an execution platform, here are the alternatives.
At a Glance
| Tool | Price | Best For | Key Difference |
|---|---|---|---|
| 6sense | $60K – $200K+/year | Enterprise ABM teams that want intent data bundled with account identification, orchestration, and advertising in one platform | 6sense doesn't just give you intent signals. It wraps them into an ABM orchestration platform with anonymous visitor identification, predictive account scoring, and multi-channel campaign activation. You can act on the data without exporting it to another tool. |
| G2 Buyer Intent | $15K – $50K+/year | B2B software companies that want high-fidelity intent signals from buyers actively comparing software on G2 | G2's intent data comes from actual software evaluation behavior: companies visiting your profile, reading reviews, comparing you to competitors on G2. These are higher-fidelity signals than Bombora's content consumption data because someone on G2 is actively shopping for software, not just reading blog posts. |
| Demandbase One | $50K – $200K+/year | Enterprise B2B companies that need intent data combined with advertising, account identification, and sales intelligence | Demandbase has its own proprietary intent data (not Bombora-derived) based on its ad network and content tracking. This gives it a different signal set than Bombora-powered tools. Combined with account-based advertising, website personalization, and sales intelligence, it's a full ABM platform. |
| Leadfeeder (now Dealfront) | $99 – $199+/mo | Mid-market teams that want website visitor identification as their primary intent signal, without the cost of enterprise ABM platforms | Leadfeeder (rebranded to Dealfront after merging with Echobot) identifies companies visiting your website using reverse IP lookup. It's first-party intent data from your own website, not third-party content consumption data like Bombora. More affordable and simpler to activate. |
| RB2B | Free – $99+/mo | Growth teams that want person-level website visitor identification for US traffic at a low price point | RB2B identifies individual visitors to your website (not just companies), including name, email, LinkedIn profile, and company. This is person-level data, which is more actionable than company-level identification from Bombora or Leadfeeder. Limited to US traffic. |
| LinkedIn Marketing Solutions | Variable (ad spend based) | B2B marketers who want to reach in-market audiences through LinkedIn's professional targeting without buying a separate intent data platform | LinkedIn doesn't sell raw intent data like Bombora. Instead, it lets you target in-market audiences directly through advertising. LinkedIn's Buyer Intent audiences identify companies and professionals showing buying signals on the LinkedIn platform, and you can target them with ads, sponsored content, and InMail. |
1. 6sense
Coverage & Capabilities
First-party intent (website visitor deanonymization), third-party intent (Bombora co-op data plus proprietary signals), predictive analytics, account scoring, segments for advertising and sales prioritization, CRM integration, and campaign orchestration. Covers millions of B2B accounts globally.
6sense is Bombora bundled with an activation layer. If you're buying Bombora data and then manually routing it into CRMs and ad platforms, 6sense does this natively. The catch: it's significantly more expensive and requires organizational commitment to ABM.
2. G2 Buyer Intent
Coverage & Capabilities
G2-native intent signals including profile views, competitor comparison views, category research, and review reading patterns. Company-level identification (not individual). Integrations with Salesforce, HubSpot, 6sense, Demandbase, and major CRM/ABM platforms.
The highest-quality intent signals available, but only for companies being evaluated on G2. Coverage is narrow (G2 activity only) compared to Bombora's broader web. Best as a supplement to Bombora or 6sense, not a complete replacement.
3. Demandbase One
Coverage & Capabilities
Proprietary intent data, account identification, B2B advertising (display, LinkedIn), website personalization, sales intelligence, engagement analytics, CRM integration, and predictive account scoring. Strong in North America and growing internationally.
The best Bombora alternative for teams that want an all-in-one ABM platform with proprietary intent data. The pricing is enterprise-level, and you're making a platform commitment, not just buying a data feed.
4. Leadfeeder (now Dealfront)
Coverage & Capabilities
Website visitor identification (company-level), page visit tracking, integration with CRM and sales tools, custom feeds and filters, email notifications for target account visits, and European data coverage through Echobot's database.
The most accessible intent data option for companies that don't need (or can't afford) Bombora-scale third-party data. Limited to your own website visitors, but those are high-intent by definition.
5. RB2B
Coverage & Capabilities
Person-level website visitor identification for US IP addresses, real-time Slack notifications, LinkedIn profile matching, and basic CRM integration. No third-party intent data or content consumption signals. US-only coverage.
The most disruptive entry in the intent space. Person-level identification from your own website is incredibly actionable for outbound teams. The trade-off: US-only, privacy concerns that may evolve, and no third-party intent signals.
6. LinkedIn Marketing Solutions
Coverage & Capabilities
900M+ member profiles for targeting, interest-based and behavior-based audience segments, matched audiences (upload account lists), retargeting, lead gen forms, and conversation ads. Intent signals are LinkedIn-native, not exportable as raw data.
Not a direct Bombora replacement for sales teams, but a strong alternative for marketing teams that want to reach in-market buyers without managing a separate intent data platform. You're paying through ad spend rather than a data license.
How We Chose These Alternatives
We evaluated these alternatives based on signal quality, coverage methodology, pricing transparency, ease of activation, and whether the intent data requires additional tools to act on.
Frequently Asked Questions
How is Bombora different from website visitor identification tools?
Bombora tracks content consumption across 5,000+ B2B websites in its co-op network, showing you which companies are researching specific topics. Website visitor tools like Leadfeeder and RB2B only show you companies (or people) visiting your own website. Bombora is broader but less specific to your business. Visitor identification is narrower but higher intent.
Can I get intent data for free?
Google Analytics (free) shows you which companies visit your website if you set up reverse IP lookup. RB2B has a free tier for basic visitor identification. LinkedIn's Company Engagement Report (free for Company Page admins) shows which companies engage with your content. None of these match Bombora's breadth, but they're useful starting points.
Is Bombora worth the price?
It depends on whether you have the infrastructure to act on the data. Bombora's signals are a data feed, not an execution tool. If you have a CRM, an engagement platform, and someone to analyze the data, Bombora can improve targeting. If you're going to dump the data into a spreadsheet and look at it occasionally, save your money.
Does 6sense use Bombora data?
Yes. 6sense incorporates Bombora's Company Surge data as one of its intent signal sources, alongside its own first-party signals and other data providers. However, 6sense's proprietary AI layer processes and scores these signals differently than raw Bombora data. Buying Bombora separately doesn't give you the same output as 6sense.