Best Terminus Alternatives in 2026
Terminus built its name on B2B advertising and ABM campaign management. But the platform has been through ownership changes, and competitors have pulled ahead in AI-powered intent data and orchestration. If you're reevaluating your ABM stack or looking for better analytics, here are the alternatives worth considering.
At a Glance
| Tool | Price | Best For | Key Difference |
|---|---|---|---|
| 6sense | From ~$60K/year | Enterprise teams wanting AI-powered intent data and orchestration | Proprietary AI-driven intent data that identifies accounts before they fill out forms |
| Demandbase | From ~$50K/year | Mid-market to enterprise ABM teams wanting advertising + intent data | Combines ABM advertising with account intelligence and intent data in one platform |
| RollWorks | From ~$15K/year | Mid-market teams wanting ABM advertising on a budget | More affordable ABM advertising with HubSpot-native integration |
| Bombora | From ~$25K/year | Teams wanting standalone intent data to power any ABM platform | Pure-play intent data provider that works with any advertising or ABM tool |
| LinkedIn Marketing Solutions | Self-serve ad platform (CPM/CPC) | B2B marketers who want account-targeted ads on the platform where buyers actually spend time | First-party professional data with company and title targeting on the largest B2B social network |
1. 6sense
Coverage & Capabilities
6sense is the most data-intensive ABM platform on the market. It identifies anonymous buying signals, predicts buying stage, and orchestrates multi-channel engagement. The intent data layer is stronger than anything Terminus offers. 70 job postings vs Terminus's 12 tells the adoption story.
The premium Terminus alternative. Costs more but delivers deeper insights and broader orchestration. Best for companies ready to invest in data-driven ABM.
2. Demandbase
Coverage & Capabilities
Demandbase merged with Engagio to create a unified ABM platform with advertising, intent data, account intelligence, and sales engagement. The advertising capabilities are competitive with Terminus, and the account intelligence layer is deeper.
The most direct Terminus alternative with better analytics. Pricing is comparable. The platform is more mature for companies that want both advertising and account intelligence.
3. RollWorks
Coverage & Capabilities
RollWorks (by NextRoll) offers account-based advertising, retargeting, and basic intent signals. Strong HubSpot integration makes it the default ABM tool for HubSpot-centric companies. Lighter on features than 6sense or Demandbase but more accessible.
Best for HubSpot users who want affordable ABM advertising. Not as powerful as Terminus for multi-channel ABM, but cheaper and easier to deploy.
4. Bombora
Coverage & Capabilities
Bombora provides Company Surge intent data from the largest B2B content consumption cooperative. It's not an advertising platform, but the intent data feeds into Terminus, 6sense, Demandbase, or any DSP. The data tells you which accounts are researching your category.
Not a direct Terminus replacement, but a complement. If Terminus's intent data is the weak link, adding Bombora on top (or switching to Bombora + a different ad platform) can improve targeting.
5. LinkedIn Marketing Solutions
Coverage & Capabilities
LinkedIn's advertising platform offers account targeting, matched audiences, and ABM-style campaign features natively. The targeting data is first-party (members update their own profiles), making it more accurate than third-party data. Not a full ABM platform, but increasingly competitive for B2B advertising.
For many teams, LinkedIn ads are the most effective B2B advertising channel regardless of what ABM platform you use. Consider whether a purpose-built ABM tool is necessary or whether LinkedIn ads + intent data covers your needs.
How We Chose These Alternatives
We evaluated alternatives based on ABM advertising capabilities, intent data quality, platform maturity, and job market demand from our analysis of 23,000+ job postings.
Frequently Asked Questions
What is the cheapest Terminus alternative?
RollWorks starts around $15K/year and covers basic ABM advertising and account targeting. LinkedIn's self-serve advertising has no platform fee. Both are significantly cheaper than Terminus's ~$30K+/year pricing.
Which Terminus alternative has the best advertising?
Demandbase and 6sense both offer ABM advertising capabilities that match or exceed Terminus. For pure advertising ROI, LinkedIn Marketing Solutions often delivers the best B2B results because of first-party targeting data.
Should I switch from Terminus to 6sense?
If you've outgrown Terminus's analytics and intent data capabilities, 6sense is the natural upgrade. Expect to pay 2-3x more but get significantly deeper AI-powered insights and multi-channel orchestration. Budget 3-6 months for migration and platform ramp-up.