Amplemarket vs Apollo (2026) Compared
Both platforms promise all-in-one prospecting. One costs 10x more than the other. Whether that premium is worth it depends on your team's size and sales motion.
The Short Version
Apollo is the better choice for most teams under 100 reps who want data + outreach at a reasonable price. Amplemarket targets mid-market and enterprise teams that want AI-driven automation across the full prospecting workflow. The price difference is significant: Apollo starts free, Amplemarket starts around $1,000/user/year. You're paying for AI sophistication and white-glove onboarding.
Quick Comparison
| Feature | Amplemarket | Apollo.io |
|---|---|---|
| Starting Price | ~$1,000/user/yr | Free – $119/user/mo |
| Contract | Annual required | Monthly available |
| Contact Database | Undisclosed size | 275M+ contacts |
| Email Sequences | AI-generated multi-channel | Manual + AI assist |
| Dialer | Built-in | Built-in |
| AI Capabilities | Deep (auto-sequencing, lead scoring) | Basic (email writing, suggestions) |
| LinkedIn Integration | Automated LinkedIn steps | Chrome extension |
| Job Demand | 2 postings | 37 postings |
| Best For | AI-first enterprise prospecting | Budget-friendly all-in-one |
| The Big Risk | High cost for unproven ROI | Data accuracy gaps at scale |
Deep Dive: Amplemarket
What They're Selling
Amplemarket sells itself as the AI-powered prospecting platform that automates what SDRs do manually. Their pitch: feed it your ICP, and the AI builds multi-channel sequences, identifies the best time to reach out, and auto-adjusts based on responses. It's targeting teams that want to multiply SDR output without multiplying headcount.
What It Actually Costs
Pricing isn't publicly listed, which typically signals enterprise-level pricing. Based on market reports and user feedback, expect $1,000-$1,500/user/year with annual contracts. Custom pricing for larger teams. Add-ons for advanced AI features and premium data may increase the total.
What Users Say
Users praise the AI-driven sequencing and the platform's ability to handle multi-channel outreach without manual configuration. The onboarding team gets positive reviews. Criticism centers on the price point relative to competitors and occasional data accuracy issues.
Pros
- Sophisticated AI-driven sequence generation
- Multi-channel automation (email, LinkedIn, phone)
- Strong onboarding and customer success support
- Intent data integration for account prioritization
Cons
- Pricing is opaque and significantly higher than Apollo
- Small market presence (only 2 job postings in our data)
- Contact database size isn't disclosed
- Less suitable for teams that want manual control over sequences
Deep Dive: Apollo.io
What They're Selling
Apollo positions itself as the all-in-one sales platform that doesn't cost a fortune. Contact database, email sequences, dialer, and analytics in one tool. The free tier is generous enough to run real outbound, and paid plans are a fraction of what competitors charge.
What It Actually Costs
Free tier: 250 emails/day, limited credits. Basic: $49/user/mo. Professional: $79/user/mo. Organization: $119/user/mo. Monthly billing available. A 10-person team on Professional runs about $9,500/year. That's less than one Amplemarket seat in many cases.
What Users Say
Users love the value proposition. The database is large, the sequences work, and the price is right. Complaints focus on data accuracy (emails bouncing at 15-20% for some segments), occasional UI sluggishness, and customer support response times on lower tiers.
Pros
- Free tier that's genuinely useful for small teams
- 275M+ contact database with decent coverage
- All-in-one: data + sequences + dialer + analytics
- Monthly billing available (no annual lock-in required)
Cons
- Email accuracy lower than premium providers (80-85%)
- AI features are basic compared to Amplemarket
- Support quality varies by tier
- Data thinner on enterprise and international segments
Which Should You Pick?
The Honest Take
Amplemarket is building a genuinely differentiated product with AI-first prospecting automation. The problem is proving that the AI premium justifies the price gap. For most companies, Apollo's 80% solution at 10-20% of the cost is the practical choice. Amplemarket makes sense for well-funded teams that want to push the boundaries of automated outbound and can absorb the cost without blinking.
Questions to Ask Before Buying
- What's your monthly outbound email volume, and does Apollo's tier limits cover it?
- How important is AI-generated sequencing vs manually built sequences for your team?
- What's your budget per SDR seat for prospecting tools annually?
- Do you need multi-channel automation (email + LinkedIn + phone) managed by AI?
- How experienced are your SDRs? Junior reps may benefit more from Amplemarket's automation.
- What's your target market? Both tools have coverage gaps in different segments.
- Do you have RevOps support to configure and optimize whichever tool you choose?
- Are you evaluating other tools in the stack that might overlap with either platform?
Frequently Asked Questions
Is Amplemarket worth the price premium over Apollo?
For teams with 20+ reps and a budget over $50K/year for prospecting tools, Amplemarket's AI automation can deliver meaningful productivity gains. For smaller teams, Apollo's value proposition is stronger. Run a pilot with both if your budget allows.
Which has better data accuracy?
Neither is best-in-class for data accuracy. Apollo's 275M+ database has email accuracy around 80-85%. Amplemarket doesn't publish database metrics. For maximum accuracy, consider pairing either with a dedicated data provider like ZoomInfo or Cognism.
Can I use Apollo's free tier for real outbound?
Yes. Apollo's free tier includes 250 emails/day and limited credits. It's enough to test outbound motions and validate your ICP before committing to a paid plan.
Does Amplemarket integrate with my CRM?
Amplemarket integrates with Salesforce and HubSpot natively. API access is available for custom integrations. Apollo also supports Salesforce, HubSpot, and offers a broader API.