HubSpot + Clearbit Integration Guide
These tools appear together in 45 job postings in our dataset of 1,172,946+ analyzed positions.
HubSpot acquired Clearbit in late 2023 and rebranded it as Breeze Intelligence, making this one of the tightest CRM-enrichment integrations available. Clearbit's data enrichment, website visitor identification, and form shortening capabilities are now built directly into HubSpot's platform. Teams that previously ran Clearbit as a standalone integration now get native access. The practical impact is significant. Clearbit enriches HubSpot contacts and companies with firmographic data (industry, employee count, revenue, tech stack) the moment a record is created. It also identifies anonymous website visitors at the company level and shortens forms by auto-filling known fields. These features help marketing qualify leads faster and give sales reps context before their first outreach. For teams already on HubSpot, Breeze Intelligence is the path of least resistance for CRM enrichment. There's no middleware to configure, no field mapping to maintain, and no sync delays. The data lives natively in HubSpot properties.
HubSpot CRM and Clearbit appear together in 45 job postings, making this one of the most common integration pairs in the HubSpot CRM ecosystem.
How They Work Together
Automatic record enrichment
When a contact or company is created in HubSpot, Clearbit/Breeze enriches it with 100+ data attributes: employee count, revenue range, industry, tech stack, social profiles, and more. Enrichment happens in real time with no manual trigger needed. Empty fields get filled; existing data can be preserved or overwritten based on your rules.
Website visitor identification
Clearbit's Reveal feature identifies companies visiting your website, even before they fill out a form. These anonymous visitor signals feed into HubSpot as company records with visit data, letting marketing and sales see which target accounts are researching your product.
Form shortening
Clearbit pre-fills form fields for known visitors, reducing form length from 8+ fields to 2-3. Shorter forms increase conversion rates by 20-50%. The data that visitors would have typed manually (company, title, size) gets enriched automatically after submission.
Lead scoring with firmographic data
HubSpot lead scoring models use Clearbit-enriched properties to qualify leads. A form fill from a 500-person SaaS company scores differently than one from a 5-person agency. Firmographic scoring runs automatically on enriched records without manual data entry.
Dynamic list segmentation
Marketing builds HubSpot lists using Clearbit-enriched fields: companies with 200+ employees in healthcare using Salesforce. These segments drive targeted email campaigns, ad audiences, and personalized website content. Enrichment data keeps these lists accurate as company data changes.
Setup Considerations
Since HubSpot acquired Clearbit, the integration is native. Breeze Intelligence is available as an add-on to HubSpot Marketing Hub and Sales Hub Professional and Enterprise plans. Pricing is credit-based, starting at $30/month for 100 credits.
Decide on enrichment rules before enabling. Choose whether Clearbit data should overwrite existing HubSpot property values or only fill empty fields. Most teams use 'fill empty only' to preserve manually entered data from sales reps.
Clearbit enrichment credits are consumed per record. Set up enrichment filters to only process records that match your target market criteria. Enriching every form fill, including spam and competitors, wastes credits.
If you were running Clearbit as a standalone product before the HubSpot acquisition, talk to your HubSpot rep about migration pricing. Some legacy Clearbit customers got Breeze Intelligence credits bundled into their HubSpot renewal.
Website visitor identification works at the company level, not the individual level. You'll see 'Acme Corp visited your pricing page' but not which specific person at Acme Corp was browsing. Pair with form submissions and email engagement for individual-level identification.
When This Integration Matters Most
Not every team needs to connect HubSpot CRM and Clearbit. This integration is most valuable in specific situations where the combination solves a problem that neither tool handles alone.
Growing Teams Scaling Operations
When your team outgrows manual processes, connecting HubSpot CRM and Clearbit eliminates the data entry and copy-paste work that slows down scaling. Teams under 5 people can usually manage without this integration. Once you pass 10 users across both platforms, the manual overhead becomes unsustainable.
Data Consistency Across Departments
If multiple teams rely on data from both HubSpot CRM and Clearbit, an integration ensures everyone works from the same source of truth. Without it, you get conflicting reports, duplicated effort, and finger-pointing about which system has the correct information.
Reporting That Spans Both Systems
When leadership asks for end-to-end metrics that require data from both HubSpot CRM and Clearbit, manual exports and spreadsheet stitching break down quickly. An active integration keeps the data flowing so reports stay current without weekly data pulls.
Workflow Automation
If you want actions in HubSpot CRM to trigger responses in Clearbit (or vice versa), a direct integration is the most reliable approach. Middleware solutions like Zapier or Workato work as alternatives, but native connections reduce failure points and latency.
Alternatives to Consider
The HubSpot CRM + Clearbit pairing is popular, but it is not the only option. Depending on your budget, team size, and existing tools, these alternatives may fit better.
Middleware Instead of Native Integration
If the native HubSpot CRM-Clearbit connector doesn't cover your use case, platforms like Workato, Tray.io, or Zapier can bridge the gap. Middleware gives you more control over field mappings, sync triggers, and error handling. The trade-off is added cost and another system to maintain.
Consolidating to One Platform
Sometimes the best integration is no integration at all. If the overlap between HubSpot CRM and Clearbit is significant, evaluate whether one platform can replace the other. Fewer tools means fewer sync issues, lower licensing costs, and simpler onboarding for new hires.
Using a Data Warehouse as the Hub
For teams with analytics infrastructure, a data warehouse (Snowflake, BigQuery, Redshift) can serve as the central hub. Both HubSpot CRM and Clearbit export data to the warehouse, and reverse ETL tools push the joined data back into each system. This approach works well when you need to combine data from more than two sources.
Frequently Asked Questions
Is Clearbit still available as a standalone product?
Clearbit was rebranded to Breeze Intelligence after HubSpot's acquisition. New customers get it through HubSpot. Existing Clearbit standalone customers can continue using the product, but new features and development are focused on the HubSpot-native version. If you're not on HubSpot, alternatives like ZoomInfo, Apollo, or Clay offer similar enrichment capabilities.
How does Breeze Intelligence pricing compare to standalone Clearbit?
Breeze Intelligence uses a credit-based model starting at $30/month for 100 credits. Standalone Clearbit priced by volume and feature tier, typically $12K-50K/year for mid-market companies. For teams already on HubSpot, Breeze Intelligence is usually cheaper since there's no separate platform fee. The per-record cost depends on your credit tier.
Can I use Clearbit/Breeze with Salesforce instead of HubSpot?
Clearbit's standalone Salesforce integration still works for existing customers. But new investment is going into the HubSpot-native experience. If your CRM is Salesforce, ZoomInfo, Cognism, or Clay may be better-supported enrichment options long-term. HubSpot clearly wants Breeze Intelligence to be a reason teams choose HubSpot over other CRMs.