Apollo.io Pricing (2026): Plans, Credits & Real Costs
Apollo is one of the best values in B2B sales tools. A generous free tier, paid plans starting at $49/user/month, and an all-in-one feature set that replaces 2-3 separate tools.
Apollo.io pricing starts at $0 (Free forever) for the Free plan.
Published Pricing
Free
- 250 emails/day
- Basic sequences
- LinkedIn extension
- Limited search filters
- Unlimited email accounts
Basic
- Unlimited emails
- Advanced filters
- Intent data (basic)
- Job change alerts
- A/B testing
Professional
- Everything in Basic
- Dialer + call recording
- Advanced reports
- AI email writing
- Conversations intelligence
Organization
- Everything in Professional
- Advanced security (SSO)
- Custom roles
- Data enrichment API
- Advanced intent data
What They Don't Tell You
The listed price is just the starting point. Here are the costs that show up after you sign:
Unlike many competitors, Apollo includes generous email sending in all plans.
Each plan includes a set number of mobile credits/month. Additional credits can be purchased.
Free: 25 exports/mo. Basic: 250/mo. Pro: 500/mo. Organization: unlimited.
What It Actually Costs: A Real Example
10-person SDR team on Professional plan
| Professional plan (10 users) | $9,480 |
| Additional mobile credits | $1,200 |
| Total Annual Cost | $10,680/year |
The Bottom Line
Apollo is the clear value leader in B2B sales intelligence. A 10-person team spends roughly $10K/year vs. $40K+ on ZoomInfo for overlapping functionality. The trade-off is data depth: ZoomInfo has broader coverage for enterprise accounts. But for startups and SMBs, Apollo's pricing-to-value ratio is hard to beat.
Frequently Asked Questions
Is Apollo.io really free?
Yes. The free tier includes 250 emails/day, basic search, and the LinkedIn extension. It's functional enough to run a small outbound operation. Paid features (advanced filters, dialer, intent data) require Basic ($49/user/month) or above.
How does Apollo compare to ZoomInfo?
Apollo covers 80% of ZoomInfo's functionality at 20-30% of the cost. ZoomInfo has deeper data for enterprise accounts and more advanced intent signals. For teams under 50 people, Apollo is typically the better value.
Does Apollo require annual contracts?
Annual billing saves 20% vs. monthly. Monthly billing is available on Basic and Professional plans. Organization plan requires annual commitment.
What's the catch with Apollo's low pricing?
Credit limits. Each plan caps the number of contact exports and mobile numbers you can access per month. High-volume prospecting teams may need the Organization plan ($119/user/month) or purchase additional credits.