Braze Pricing (2026): What It Actually Costs
Braze charges by monthly active users (MAUs), not seats or email volume. This model scales with your audience. Companies with 100K MAUs might pay $50K-$80K/year, while those with millions pay significantly more.
Braze pricing starts at ~$50K/year (Annual) for the Growth plan.
Published Pricing
Growth
- Core messaging channels (email, push, SMS)
- Canvas journey builder
- Basic segmentation
- Standard support
Pro
- Advanced analytics and reporting
- Predictive suite (churn, purchase likelihood)
- Content Cards
- Currents data streaming
Enterprise
- Custom integrations
- Dedicated customer success manager
- SLA guarantees
- Advanced security and compliance
The Bottom Line
Frequently Asked Questions
How does Braze MAU pricing work?
A monthly active user (MAU) is anyone who opens your app or visits your website in a given month. You pay based on your peak MAU count. If you have 500K users but only 200K are active monthly, you pay for 200K. MAU tiers are negotiated at contract signing.
Is Braze more expensive than Marketo?
It depends on your use case. Braze is priced on MAUs while Marketo is priced on database size (contacts). For companies with large, active user bases, Braze can be more expensive. For B2B companies with smaller contact databases, Marketo is typically comparable or higher per contact.
What channels does Braze pricing include?
Email and push notifications are included in the base platform price. SMS and MMS have per-message costs on top of the platform fee. WhatsApp and other messaging channels have separate pricing. The total cost depends on your channel mix and message volume.