Clay Pricing (2026): Credits, Plans & the Real Math
Clay's pricing looks simple on the surface, but the credit system means your actual cost depends heavily on how many enrichments you run. Here's how to budget.
Clay pricing starts at $0 (100 credits/mo) for the Free plan.
Published Pricing
Free
- Basic enrichment
- Limited integrations
- Single user
- Community support
Starter
- Most integrations
- Basic workflows
- Email support
- CSV import/export
Explorer
- All integrations
- Advanced workflows
- CRM sync
- Priority support
Pro
- Everything in Explorer
- Priority support
- Team features
- API access
- Advanced automations
Enterprise
- Unlimited users
- Custom credit volumes
- Dedicated support
- Custom integrations
- SLA guarantees
What They Don't Tell You
The listed price is just the starting point. Here are the costs that show up after you sign:
Credit costs vary by enrichment provider. A simple email lookup might cost 1 credit, while a full company enrichment can burn 5-10. Overages add up fast on high-volume workflows.
Clay orchestrates enrichments, but the data comes from providers like Clearbit, Apollo, and Hunter. Some providers charge separately on top of Clay credits.
Clay's workflow builder is powerful but not intuitive. Plan for dedicated setup time before your team is productive.
What It Actually Costs: A Real Example
RevOps team enriching 5,000 leads/month
| Pro plan | $9,600 |
| Average credit overage ($200/mo) | $2,400 |
| Total Annual Cost | ~$12,000/year |
The Bottom Line
Clay's real cost is the Pro plan ($800/mo) plus enrichment credits from third-party providers. Budget $12K-20K/year for a team actively using it. If you just need basic enrichment without workflow automation, Apollo or ZoomInfo are simpler.
Frequently Asked Questions
How does Clay's credit system work?
Each action in Clay (enriching a contact, looking up a company, running a waterfall) consumes credits. Simple lookups cost 1 credit. Complex multi-provider enrichments can cost 5-10 credits per record. Your plan includes a monthly credit allotment, and overages are billed separately.
Is Clay worth it vs. ZoomInfo or Apollo?
Different tools for different jobs. Clay excels at multi-source enrichment workflows and data orchestration. ZoomInfo and Apollo are better for straightforward contact lookup and outreach. If you're running complex enrichment pipelines across 3+ data sources, Clay pays for itself.
Can I use Clay for free?
Yes. The free tier gives you 100 credits/month, which is enough to test workflows and enrich a small batch of contacts. You'll need a paid plan for any real volume.
Does Clay replace my data providers?
No. Clay sits on top of your data providers and orchestrates them. Think of it as the workflow layer, not the data layer. You'll still need subscriptions to the underlying enrichment sources for best results.