Clearbit Pricing (2026): Plans & Real Costs
Clearbit was acquired by HubSpot in 2023, but still operates independently. Pricing starts around $12K/year for most teams, with API costs adding up fast at scale.
Clearbit pricing starts at ~$12K/year (Annual) for the Enrichment plan.
Published Pricing
Enrichment
- Company & contact enrichment
- CRM integration (Salesforce, HubSpot)
- Chrome extension
- Basic API access
Prospector
- Everything in Enrichment
- Prospecting search
- List building
- More API calls included
Platform
- Everything in Prospector
- Reveal (website visitor ID)
- Forms enrichment
- Custom integrations
- Dedicated support
What They Don't Tell You
The listed price is just the starting point. Here are the costs that show up after you sign:
Each plan includes API call limits. Heavy users hit overages quickly.
Website visitor identification is priced separately based on traffic volume.
Some plans charge for re-enriching stale records.
What It Actually Costs: A Real Example
Growth-stage SaaS with 20K contacts to enrich
| Prospector plan (base) | $18,000 |
| Reveal for website (50K visitors/mo) | $15,000 |
| API overage (estimated) | $3,000 |
| Total Annual Cost | $36,000/year |
The Bottom Line
Clearbit is a premium enrichment tool that's now part of the HubSpot ecosystem. It's strongest for companies already on HubSpot who want native enrichment. If you're on Salesforce or need broader data coverage, ZoomInfo or Apollo may offer better value. Expect to pay $15K-40K/year depending on usage.
Frequently Asked Questions
Is Clearbit part of HubSpot now?
Yes, HubSpot acquired Clearbit in late 2023. Clearbit still operates as a standalone product but has deeper HubSpot integrations. HubSpot customers may get bundled pricing.
How does Clearbit compare to ZoomInfo?
ZoomInfo has a larger contact database and more features (intent data, engagement tools). Clearbit is simpler and often cheaper, with stronger firmographic enrichment. ZoomInfo is better for outbound-heavy teams; Clearbit suits inbound and product-led motions.
Can I use Clearbit with Salesforce?
Yes, Clearbit has a native Salesforce integration for enriching leads and contacts. It works, but the HubSpot integration is now more feature-rich post-acquisition.