G2 Pricing (2026): What It Actually Costs
G2 has a free tier for basic profiles, but the real product is buyer intent data. That starts around $15K/year and scales quickly.
G2 pricing starts at $0 (Free) for the Free Profile plan.
Published Pricing
Free Profile
- Claim your product profile
- Collect reviews from customers
- Basic analytics
- Respond to reviews
Essentials
- Enhanced profile customization
- Competitor comparisons
- Review generation campaigns
- Basic buyer intent signals
Pro
- Full buyer intent data
- Account-level research signals
- CRM integration (Salesforce, HubSpot)
- Content syndication
Enterprise
- Advanced intent signals
- API access
- Custom reporting
- Dedicated success manager
- Multi-product profiles
What They Don't Tell You
The listed price is just the starting point. Here are the costs that show up after you sign:
G2 can run review campaigns for you, but it costs extra beyond basic profile tools.
Displaying G2 badges and reviews on your website is often a separate product.
If you have multiple products listed, each may require its own subscription.
What It Actually Costs: A Real Example
Mid-market SaaS company wanting buyer intent data
| G2 Pro subscription | $20,000 |
| Salesforce integration setup | Included |
| Content syndication add-on | $12,000 |
| Total Annual Cost | $32,000/year |
The Bottom Line
G2's value is in the intent data. The free profile is fine for collecting reviews, but the real product is knowing which accounts are researching your category. At $15K-$30K/year for useful intent signals, it's a meaningful investment. Worth it if you're selling to mid-market+ and can act on the signals quickly.
Frequently Asked Questions
Is the free G2 profile worth it?
Yes. Claim it, add your product info, and encourage customers to leave reviews. It's free and helps with visibility. The paid products are for intent data and enhanced marketing.
How does G2 buyer intent work?
G2 tracks which companies are viewing your profile, comparing you to competitors, and reading reviews in your category. They package that into account-level intent signals you can push to your CRM.
G2 vs Capterra for buyer intent?
G2 has more sophisticated intent data. Capterra (Gartner) is more of a lead-gen model where you pay per lead rather than for intent signals. Different models for different use cases.