Leadfeeder (Dealfront) Pricing (2026): Plans & Costs
Leadfeeder identifies companies visiting your website and turns anonymous traffic into sales leads. After merging with Echobot to form Dealfront, pricing has shifted. Here's what it costs now.
Leadfeeder (Dealfront) pricing starts at $0 (Free forever) for the Free plan.
Published Pricing
Free
- Shows last 7 days of data only
- Up to 100 identified companies
- Basic company information
- No integrations
- Limited filtering
Paid
- Unlimited data retention
- Unlimited identified companies
- CRM integrations (Salesforce, HubSpot, Pipedrive)
- Custom feeds and filters
- Email and Slack notifications
- Contact data for identified companies
Dealfront Platform
- Full Dealfront suite (Leadfeeder + Echobot data)
- European B2B company data (GDPR-compliant)
- Target account identification
- Prospecting and data enrichment
- Advanced intent signals
- Multi-user enterprise features
What They Don't Tell You
The listed price is just the starting point. Here are the costs that show up after you sign:
Leadfeeder's paid plan price increases based on the number of unique companies identified per month. High-traffic sites pay significantly more.
The paid plan includes some contact data, but deeper contact information and higher volumes may require a companion data tool.
Setting up CRM sync, custom feeds, and notification rules takes 1-3 hours. Ongoing maintenance is minimal.
Leadfeeder is now part of Dealfront. Expect sales conversations about upgrading to the full Dealfront platform for prospecting and European data.
What It Actually Costs: A Real Example
Mid-market SaaS company with 5,000 monthly website visitors
| Leadfeeder Paid plan (estimated 200-400 identified companies/mo) | $2,388-$3,588 |
| Apollo Professional (3 seats for follow-up outreach) | $2,844 |
| CRM (HubSpot Starter) | $1,080 |
| Total Annual Cost | $6,312-$7,512 |
How to Negotiate Leadfeeder (Dealfront) Pricing
Published pricing is rarely the final price for B2B software. Here are tactics that work when negotiating with Leadfeeder (Dealfront) sales teams.
Time Your Purchase
End of quarter (March, June, September, December) is when sales reps have the most pressure to close deals. Contact Leadfeeder (Dealfront) in the last two weeks of a quarter and you will almost always get a better offer than the listed price. End of fiscal year is even better.
Get Competing Quotes
Before talking to Leadfeeder (Dealfront)'s sales team, get quotes from at least two competitors. Having a real alternative on the table gives you negotiating power. Mention the competitor and their pricing during your call. Sales reps have authority to match or beat competitor offers.
Negotiate on Terms, Not Just Price
If Leadfeeder (Dealfront) won't budge on the per-user price, negotiate on other terms. Ask for additional seats at no cost, extended contract length at a lower annual rate, free onboarding or training, or inclusion of add-on features that would normally cost extra.
Start with a Shorter Contract
Annual contracts get better per-month pricing than monthly billing, but avoid multi-year commitments on your first purchase. Sign a one-year deal, prove the tool's value to your organization, and then negotiate a multi-year renewal at a discount once you have internal buy-in.
Ask About Startup or Growth Pricing
Many vendors including Leadfeeder (Dealfront) offer discounted pricing for startups, non-profits, or companies under a certain revenue threshold. These programs are rarely advertised on the pricing page. Ask directly whether any special pricing programs apply to your company.
Total Cost of Ownership
The subscription price is just one piece of what Leadfeeder (Dealfront) actually costs. Factor in these additional expenses when building your budget.
Implementation and Onboarding
Getting Leadfeeder (Dealfront) set up properly takes time and often money. Some vendors charge for professional services, others include basic onboarding. Either way, your team will spend hours configuring the platform, migrating data, and building initial workflows. Budget for 2 to 8 weeks of reduced productivity during rollout.
Training and Adoption
A tool only delivers value if people actually use it. Plan for training sessions, documentation, and the learning curve that comes with any new platform. Under-investing in training is the most common reason B2B software purchases fail to deliver expected ROI.
Integration Costs
Connecting Leadfeeder (Dealfront) to your CRM, data warehouse, and other tools may require middleware (Workato, Zapier) or custom development. Native integrations are free, but complex data flows between systems can add $200 to $2,000 per month in middleware costs.
Ongoing Administration
Someone on your team needs to own the Leadfeeder (Dealfront) instance. That means managing users, updating configurations, troubleshooting issues, and staying current with new features. For complex platforms, this can be a part-time or full-time role. For simpler tools, budget a few hours per month.
Switching Costs
If Leadfeeder (Dealfront) doesn't work out, migrating to another platform has real costs. Data export, re-implementation, retraining, and lost productivity during the transition. Factor in switching costs when deciding between a cheaper option that might not scale and a pricier one that covers your needs long-term.
The Bottom Line
Leadfeeder is a straightforward visitor identification tool at a reasonable price point. The free tier is limited but lets you validate the concept. The paid plan starts at $99/month, which is fair for the value if your sales team can follow up on the identified companies. The Dealfront merger means you'll get pitched on the full platform, but standalone Leadfeeder still works for basic visitor identification.
Frequently Asked Questions
How much does Leadfeeder cost per month?
The paid plan starts at $99/month and scales based on the number of companies identified on your website. High-traffic sites (1,000+ identified companies/month) will pay more. A free tier exists but only shows the last 7 days of data.
Is Leadfeeder now called Dealfront?
Leadfeeder merged with Echobot in 2023 to form Dealfront. Leadfeeder still exists as a product within the Dealfront platform. You can buy standalone Leadfeeder or the full Dealfront suite.
What's the difference between free and paid Leadfeeder?
Free shows the last 7 days of visitors with basic info and no integrations. Paid gives unlimited data retention, CRM integrations, custom feeds, contact data, and email/Slack notifications. The jump from free to paid is significant.
How does Leadfeeder compare to RB2B?
Both identify website visitors, but at different levels. Leadfeeder identifies companies. RB2B identifies individual visitors (person-level identification). RB2B is newer and more granular but has a smaller track record. Leadfeeder is more established with better CRM integrations.