Make.com Pricing in 2026: Plans & Hidden Costs
Make (formerly Integromat) is the power user's Zapier alternative. More flexible, more complex, and cheaper at scale. But operation-based pricing can surprise you if automations run hot.
Make pricing starts at $0 (N/A) for the Free plan.
Published Pricing
Free
- 1,000 operations/month
- 2 active scenarios
- Core apps only
- 5-minute minimum interval
Core
- 10,000 operations/month
- Unlimited active scenarios
- All apps and integrations
- 1-minute minimum interval
Pro
- 10,000 operations/month
- Custom variables
- Full-text execution log search
- Priority execution
Teams
- 10,000 operations/month
- Team collaboration
- Shared scenarios
- High-priority execution
Enterprise
- Custom operations volume
- SSO and SAML
- Dedicated support
- 99.9% uptime SLA
- Custom data residency
What They Don't Tell You
The listed price is just the starting point. Here are the costs that show up after you sign:
Each step in a scenario counts as one operation. A 10-step workflow running 100 times daily uses 30,000 operations/month. That burns through the base 10,000 allocation in 10 days.
You can buy additional operation bundles. Most active teams need 2-5x the base allocation.
File-heavy automations can hit data transfer caps, requiring upgrades.
Unlike Zapier, Make includes all apps in all paid plans. No separate app tier pricing.
What It Actually Costs: A Real Example
Marketing ops team running 25 active automations
| Pro tier (annual billing) | $192 |
| Additional 40K operations/month | $1,152 |
| Total operations: 50K/month | Included |
| Total Annual Cost | $1,344/year |
How to Negotiate Make Pricing
Published pricing is rarely the final price for B2B software. Here are tactics that work when negotiating with Make sales teams.
Time Your Purchase
End of quarter (March, June, September, December) is when sales reps have the most pressure to close deals. Contact Make in the last two weeks of a quarter and you will almost always get a better offer than the listed price. End of fiscal year is even better.
Get Competing Quotes
Before talking to Make's sales team, get quotes from at least two competitors. Having a real alternative on the table gives you negotiating power. Mention the competitor and their pricing during your call. Sales reps have authority to match or beat competitor offers.
Negotiate on Terms, Not Just Price
If Make won't budge on the per-user price, negotiate on other terms. Ask for additional seats at no cost, extended contract length at a lower annual rate, free onboarding or training, or inclusion of add-on features that would normally cost extra.
Start with a Shorter Contract
Annual contracts get better per-month pricing than monthly billing, but avoid multi-year commitments on your first purchase. Sign a one-year deal, prove the tool's value to your organization, and then negotiate a multi-year renewal at a discount once you have internal buy-in.
Ask About Startup or Growth Pricing
Many vendors including Make offer discounted pricing for startups, non-profits, or companies under a certain revenue threshold. These programs are rarely advertised on the pricing page. Ask directly whether any special pricing programs apply to your company.
Total Cost of Ownership
The subscription price is just one piece of what Make actually costs. Factor in these additional expenses when building your budget.
Implementation and Onboarding
Getting Make set up properly takes time and often money. Some vendors charge for professional services, others include basic onboarding. Either way, your team will spend hours configuring the platform, migrating data, and building initial workflows. Budget for 2 to 8 weeks of reduced productivity during rollout.
Training and Adoption
A tool only delivers value if people actually use it. Plan for training sessions, documentation, and the learning curve that comes with any new platform. Under-investing in training is the most common reason B2B software purchases fail to deliver expected ROI.
Integration Costs
Connecting Make to your CRM, data warehouse, and other tools may require middleware (Workato, Zapier) or custom development. Native integrations are free, but complex data flows between systems can add $200 to $2,000 per month in middleware costs.
Ongoing Administration
Someone on your team needs to own the Make instance. That means managing users, updating configurations, troubleshooting issues, and staying current with new features. For complex platforms, this can be a part-time or full-time role. For simpler tools, budget a few hours per month.
Switching Costs
If Make doesn't work out, migrating to another platform has real costs. Data export, re-implementation, retraining, and lost productivity during the transition. Factor in switching costs when deciding between a cheaper option that might not scale and a pricier one that covers your needs long-term.
The Bottom Line
Make is 50-80% cheaper than Zapier for comparable automation workloads. The operation-based pricing model rewards efficient workflows. The trade-off: Make's visual builder has a steeper learning curve, and the interface is less polished than Zapier's. For teams that need more than Zapier's basic trigger-action model, Make is the best value in workflow automation.
Frequently Asked Questions
Is Make cheaper than Zapier?
Yes, significantly. Make's Pro plan ($16/month annual) includes features that require Zapier's Professional plan ($49.99/month). Make includes all apps in paid plans; Zapier charges extra for premium apps. For equivalent automation complexity, Make typically costs 50-80% less.
What counts as an 'operation' in Make?
Each module (step) in a scenario that processes data counts as one operation. A scenario with 5 modules that runs once uses 5 operations. The same scenario running 100 times uses 500 operations. Filters and routers that don't process data don't count.
Can Make replace Zapier for my team?
For most teams, yes. Make supports 1,000+ apps and has more flexibility for complex workflows with branching logic, error handling, and data transformation. The main reason to stay on Zapier: you want maximum simplicity and your automations are straightforward trigger-action patterns.