RB2B Pricing (2026): Plans & Costs
RB2B made waves by offering person-level visitor identification for free. The free tier is generous, but scaling requires Pro, and the real question is whether the data is accurate enough to justify the spend.
RB2B pricing starts at $0 (Free forever) for the Free plan.
Published Pricing
Free
- Person-level visitor identification
- LinkedIn profile matching
- Slack notifications for new visitors
- Basic visitor activity feed
- Limited to US visitors
Pro
- Everything in Free
- Email addresses for identified visitors
- CRM and Salesforce integration
- Webhook support for custom workflows
- Hot leads filtering and scoring
- Team access and management
Enterprise
- Everything in Pro
- Dedicated account manager
- Custom integrations
- Volume-based pricing
- Advanced filtering and routing
What They Don't Tell You
The listed price is just the starting point. Here are the costs that show up after you sign:
RB2B only identifies US-based visitors. If you have significant international traffic, you're paying for a tool that covers a portion of your audience.
Person-level identification depends on cookie matching and third-party data. Match rates vary from 15-30% of US traffic. Not every identified visitor is a real prospect.
Free tier only pushes to Slack. Getting identified visitors into your CRM or sequencer requires Pro.
RB2B identifies visitors but doesn't include outreach. You'll need a separate tool (Apollo, Outreach, Salesloft) to act on the data.
What It Actually Costs: A Real Example
Growth-stage B2B company with 10K monthly US visitors
| RB2B Pro (monthly) | $1,788 |
| Outreach tool for identified leads | $6,000 |
| SDR time to work identified visitors | $15,000 |
| CRM (to store and route leads) | $3,000 |
| Total Annual Cost | $25,788/year |
The Bottom Line
RB2B's free tier is a no-brainer for any B2B site with US traffic. Install it, connect Slack, and see who's visiting. The Pro tier makes sense when you have enough identified visitors to justify routing them into your CRM and outreach stack. The real cost isn't RB2B itself; it's the sales motion you build around the data.
Frequently Asked Questions
Is RB2B really free?
The free tier is genuinely free with no credit card required. You get person-level visitor identification with LinkedIn profile matching and Slack notifications. The catch: no email addresses, no CRM integration, and US visitors only.
How does RB2B identify visitors?
RB2B uses a combination of IP resolution, cookie matching, and third-party identity data to match anonymous website visitors to real people. Match rates vary, typically identifying 15-30% of US B2B traffic.
Is RB2B GDPR compliant?
RB2B is US-only by design, which sidesteps GDPR for European visitors. For US visitors, it operates under existing US data privacy frameworks. If you sell to regulated industries, check with your legal team.
How does RB2B compare to Leadfeeder or 6sense?
RB2B identifies individual people; Leadfeeder and 6sense primarily identify companies. RB2B's person-level data is more actionable for outbound sales, but the identification methodology is newer and less proven at scale.