RB2B Pricing (2026): Plans & Costs
RB2B made waves by offering person-level visitor identification for free. The free tier is generous, but scaling requires Pro, and the real question is whether the data is accurate enough to justify the spend.
RB2B pricing starts at $0 (Free forever) for the Free plan.
Published Pricing
Free
- Person-level visitor identification
- LinkedIn profile matching
- Slack notifications for new visitors
- Basic visitor activity feed
- Limited to US visitors
Pro
- Everything in Free
- Email addresses for identified visitors
- CRM and Salesforce integration
- Webhook support for custom workflows
- Hot leads filtering and scoring
- Team access and management
Enterprise
- Everything in Pro
- Dedicated account manager
- Custom integrations
- Volume-based pricing
- Advanced filtering and routing
What They Don't Tell You
The listed price is just the starting point. Here are the costs that show up after you sign:
RB2B only identifies US-based visitors. If you have significant international traffic, you're paying for a tool that covers a portion of your audience.
Person-level identification depends on cookie matching and third-party data. Match rates vary from 15-30% of US traffic. Not every identified visitor is a real prospect.
Free tier only pushes to Slack. Getting identified visitors into your CRM or sequencer requires Pro.
RB2B identifies visitors but doesn't include outreach. You'll need a separate tool (Apollo, Outreach, Salesloft) to act on the data.
What It Actually Costs: A Real Example
Growth-stage B2B company with 10K monthly US visitors
| RB2B Pro (monthly) | $1,788 |
| Outreach tool for identified leads | $6,000 |
| SDR time to work identified visitors | $15,000 |
| CRM (to store and route leads) | $3,000 |
| Total Annual Cost | $25,788/year |
How to Negotiate RB2B Pricing
Published pricing is rarely the final price for B2B software. Here are tactics that work when negotiating with RB2B sales teams.
Time Your Purchase
End of quarter (March, June, September, December) is when sales reps have the most pressure to close deals. Contact RB2B in the last two weeks of a quarter and you will almost always get a better offer than the listed price. End of fiscal year is even better.
Get Competing Quotes
Before talking to RB2B's sales team, get quotes from at least two competitors. Having a real alternative on the table gives you negotiating power. Mention the competitor and their pricing during your call. Sales reps have authority to match or beat competitor offers.
Negotiate on Terms, Not Just Price
If RB2B won't budge on the per-user price, negotiate on other terms. Ask for additional seats at no cost, extended contract length at a lower annual rate, free onboarding or training, or inclusion of add-on features that would normally cost extra.
Start with a Shorter Contract
Annual contracts get better per-month pricing than monthly billing, but avoid multi-year commitments on your first purchase. Sign a one-year deal, prove the tool's value to your organization, and then negotiate a multi-year renewal at a discount once you have internal buy-in.
Ask About Startup or Growth Pricing
Many vendors including RB2B offer discounted pricing for startups, non-profits, or companies under a certain revenue threshold. These programs are rarely advertised on the pricing page. Ask directly whether any special pricing programs apply to your company.
Total Cost of Ownership
The subscription price is just one piece of what RB2B actually costs. Factor in these additional expenses when building your budget.
Implementation and Onboarding
Getting RB2B set up properly takes time and often money. Some vendors charge for professional services, others include basic onboarding. Either way, your team will spend hours configuring the platform, migrating data, and building initial workflows. Budget for 2 to 8 weeks of reduced productivity during rollout.
Training and Adoption
A tool only delivers value if people actually use it. Plan for training sessions, documentation, and the learning curve that comes with any new platform. Under-investing in training is the most common reason B2B software purchases fail to deliver expected ROI.
Integration Costs
Connecting RB2B to your CRM, data warehouse, and other tools may require middleware (Workato, Zapier) or custom development. Native integrations are free, but complex data flows between systems can add $200 to $2,000 per month in middleware costs.
Ongoing Administration
Someone on your team needs to own the RB2B instance. That means managing users, updating configurations, troubleshooting issues, and staying current with new features. For complex platforms, this can be a part-time or full-time role. For simpler tools, budget a few hours per month.
Switching Costs
If RB2B doesn't work out, migrating to another platform has real costs. Data export, re-implementation, retraining, and lost productivity during the transition. Factor in switching costs when deciding between a cheaper option that might not scale and a pricier one that covers your needs long-term.
The Bottom Line
RB2B's free tier is a no-brainer for any B2B site with US traffic. Install it, connect Slack, and see who's visiting. The Pro tier makes sense when you have enough identified visitors to justify routing them into your CRM and outreach stack. The real cost isn't RB2B itself; it's the sales motion you build around the data.
Frequently Asked Questions
Is RB2B free?
The free tier is free with no credit card required. You get person-level visitor identification with LinkedIn profile matching and Slack notifications. The catch: no email addresses, no CRM integration, and US visitors only.
How does RB2B identify visitors?
RB2B uses a combination of IP resolution, cookie matching, and third-party identity data to match anonymous website visitors to real people. Match rates vary, typically identifying 15-30% of US B2B traffic.
Is RB2B GDPR compliant?
RB2B is US-only by design, which sidesteps GDPR for European visitors. For US visitors, it operates under existing US data privacy frameworks. If you sell to regulated industries, check with your legal team.
How does RB2B compare to Leadfeeder or 6sense?
RB2B identifies individual people; Leadfeeder and 6sense primarily identify companies. RB2B's person-level data is more actionable for outbound sales, but the identification methodology is newer and less proven at scale.