RollWorks Pricing (2026): Plans & Costs
RollWorks offers a free account identification tool, but the ABM platform that makes it useful starts at $975/month. Ad spend is extra.
RollWorks pricing starts at $0 (N/A) for the Starter (Free) plan.
Published Pricing
Starter (Free)
- Account identification
- Basic company data
- Up to 50 accounts
- Limited reporting
Standard
- Account-based advertising
- Audience targeting
- Account scoring
- CRM integration
- Campaign analytics
Professional
- Machine learning scoring
- Advanced targeting
- Salesforce native integration
- Dedicated CSM
- Intent data included
Ultimate
- Full ABM orchestration
- Custom audiences
- Advanced attribution
- API access
- Strategic services
What They Don't Tell You
The listed price is just the starting point. Here are the costs that show up after you sign:
RollWorks platform fees don't include ad spend. Budget separately for display campaigns.
Most plans have a minimum monthly ad spend requirement to activate display advertising.
Bombora-powered intent data is only available on Professional and Ultimate tiers.
Native Salesforce integration requires the Professional tier. Standard uses basic CRM sync.
Onboarding and setup assistance. More complex for Professional and Ultimate.
What It Actually Costs: A Real Example
Mid-market B2B company running ABM with display ads
| Professional platform license | $24,000-$48,000 |
| Display ad spend | $36,000-$60,000 |
| Implementation + onboarding | $3,000-$5,000 (year 1) |
| Salesforce integration | Included in Professional |
| Total Annual Cost | $63,000-$113,000/year (year 1) |
The Bottom Line
RollWorks positions itself as the more accessible ABM alternative to Demandbase and 6sense. The free account identification tool is a smart entry point, but the real product starts at $975/month. With ad spend on top, you're looking at $60K-$110K/year for a meaningful ABM program. That's 40-60% less than 6sense for companies that don't need predictive AI but still want account-based advertising and scoring.
Frequently Asked Questions
How much does RollWorks cost?
The free Starter plan offers basic account identification. Paid plans start at $975/month (Standard). Professional and Ultimate tiers are custom-priced, typically $2,000-$4,000/month. Display ad spend is additional.
Is RollWorks cheaper than 6sense?
Yes. RollWorks Professional with ad spend typically costs $60K-$110K/year. 6sense runs $75K-$250K/year. RollWorks trades predictive AI sophistication for lower cost and simpler implementation.
Does RollWorks include intent data?
Intent data (powered by Bombora) is included in Professional and Ultimate plans. Standard and Starter plans don't include intent signals.