Tray.io Pricing (2026): Plans & Costs
Tray.io positions itself between Zapier and MuleSoft. The pricing reflects that: more than workflow tools, less than full iPaaS platforms. But the 'contact us' pricing model makes comparison shopping difficult.
Tray.io pricing starts at Contact for pricing (Annual) for the Pro plan.
Published Pricing
Pro
- Visual workflow builder
- Core connectors library
- Merlin AI assistant
- Standard support
Team
- Everything in Pro
- Team collaboration features
- Advanced connectors
- Shared workspaces
- Priority support
Enterprise
- Everything in Team
- Custom SLAs
- Dedicated CSM
- SSO and advanced security
- Unlimited workspaces
What They Don't Tell You
The listed price is just the starting point. Here are the costs that show up after you sign:
Tray charges by 'tasks' (workflow steps executed). High-volume automations can burn through task allotments fast.
Some enterprise connectors (SAP, Workday) may require premium tier access or add-on fees.
Tray's visual builder is more complex than Zapier. Most teams need onboarding to build production-quality workflows.
Exceeding your task allocation triggers overage charges. Monitor usage carefully during high-volume periods.
What It Actually Costs: A Real Example
B2B SaaS company automating marketing ops and RevOps workflows
| Team tier license (5 builders) | $48,000 |
| Task allocation (500K/month) | Included |
| Task overages (3 months) | $6,000 |
| Onboarding package | $10,000 |
| Total Annual Cost | $64,000 first year, ~$54,000 ongoing |
The Bottom Line
Tray.io fills the gap between Zapier's simplicity and MuleSoft's complexity. For RevOps and marketing ops teams that need more power than Zapier without the enterprise overhead, it's a solid fit. Budget $36K-$72K/year for most mid-market deployments. The Merlin AI feature is promising but still maturing.
Frequently Asked Questions
How much does Tray.io cost?
Tray doesn't publish pricing. Based on market data, expect $3K-$6K/month for Team tier. Enterprise contracts are custom and can exceed $100K/year for large deployments.
How does Tray.io compare to Workato?
Tray is typically 20-40% cheaper than Workato. Workato has broader enterprise adoption and more pre-built recipes. Tray's visual builder is more flexible for custom workflows. Both are significantly cheaper than MuleSoft.
Is Tray.io good for non-technical users?
Tray sits between Zapier and developer-focused tools. The visual builder doesn't require coding, but building production workflows takes more technical thinking than Zapier's trigger-action model. Most companies designate 2-3 'builders' who create workflows for the broader team.