TrustRadius Pricing (2026): What Vendors Actually Pay
TrustRadius offers a free basic listing, but the features that matter (intent data, TrustQuotes, enhanced profiles) require paid plans that start around $15K/year.
TrustRadius pricing starts at Free (N/A) for the Free Listing plan.
Published Pricing
Free Listing
- Basic product profile
- Collect verified reviews
- Category listing
- Limited analytics
Standard
- Enhanced profile with media
- TrustQuotes for your website
- Basic buyer intent signals
- Review syndication
Professional
- Full buyer intent data
- Salesforce and HubSpot integration
- Competitive benchmarking
- Advanced analytics dashboard
Enterprise
- ABM platform integrations (6sense, Demandbase)
- Custom intent segments
- API access
- Dedicated customer success manager
What They Don't Tell You
The listed price is just the starting point. Here are the costs that show up after you sign:
Soliciting verified reviews from customers requires coordinated outreach, incentives, and follow-up. Budget for CS team time.
TrustRadius intent data is most valuable when layered with 6sense or Demandbase, which are separate purchases.
Enhanced profiles benefit from custom videos, case study highlights, and competitive positioning content.
Discounts for multi-year commitments but early termination is difficult. Factor in the commitment horizon.
What It Actually Costs: A Real Example
Mid-market SaaS vendor with 500 employees
| TrustRadius Professional plan | $30,000 |
| Review generation campaigns (internal effort) | $7,500 |
| Profile content creation (amortized) | $2,500 |
| ABM integration setup (Year 1) | $5,000 |
| Total Annual Cost | $45,000/year |
The Bottom Line
TrustRadius is cheaper than G2 at comparable tiers but the buyer audience is smaller. The intent data is more specific (actual product research behavior) but narrower in coverage. Worth it for vendors selling to careful, research-heavy buyers. Less ROI for companies whose buyers don't actively research on review platforms.
Frequently Asked Questions
Is TrustRadius cheaper than G2?
Generally yes. TrustRadius Professional ($30K-ish) provides similar features to G2's mid-tier offerings. G2's comparable packages typically run $35K-$60K+/year. The cost difference reflects G2's larger buyer audience and stronger brand recognition.
Can I use TrustRadius for free as a vendor?
Yes. The free listing includes a basic profile and the ability to collect verified reviews. However, you won't have access to intent data, TrustQuotes, CRM integration, or enhanced profile features that drive the most value.
What's the ROI of TrustRadius for vendors?
ROI depends on your sales cycle and buyer behavior. Companies with long sales cycles and research-heavy buyers see the most value from intent data and TrustQuotes. A typical mid-market vendor converting 2-3 additional deals per year from TrustRadius intent signals would justify the $25K-$35K annual cost.