Boomi Review: Pricing, Features & What the Data Shows
Enterprise integration platform for connecting applications, data, and processes across complex IT environments.
What Boomi Does
Boomi is an enterprise integration platform as a service (iPaaS) that has been connecting applications, data, and business processes since 2000 — making it one of the oldest and most established players in the integration space. Originally a Dell Technologies subsidiary, Boomi became an independent company in 2022 when Dell sold it for $4 billion. The platform handles everything from simple SaaS-to-SaaS connections to complex enterprise scenarios involving EDI, B2B partner integrations, master data management, and API governance — the kind of integration work that Zapier can't touch and even MuleSoft finds cumbersome.
Boomi's competitive position sits between Zapier/Make (simple, no-code) and MuleSoft (developer-centric, API-heavy). The Boomi AtomSphere platform provides a low-code visual builder — called the Integration Canvas — that's accessible to integration specialists who aren't full-stack developers but understand data flows and system architectures. You don't need to write code to build integrations (though you can for complex transformations), but you do need to understand concepts like field mapping, data types, and error handling. This middle-ground positioning makes Boomi the default choice for mid-market and enterprise companies that need serious integration without MuleSoft-level complexity.
The platform's breadth is its distinguishing feature. Beyond standard application integration, Boomi includes API management (building and governing APIs), B2B/EDI management (electronic data interchange for supply chain and partner integrations), master data management (MDM for maintaining a single source of truth across systems), and Flow (low-code application building). This breadth means Boomi can serve as the enterprise integration backbone, though most customers use only 2-3 of these capabilities.
The practical buyer consideration is integration complexity. Boomi makes sense when you have 20+ systems to connect, when those systems include a mix of cloud and on-premises applications, or when you need enterprise features like EDI, MDM, or API governance. For companies with 5-10 SaaS tools that need simple data sync, Workato or even Zapier handles the job at a fraction of Boomi's cost. The UI feels dated compared to modern iPaaS competitors, and implementation typically requires either internal integration expertise or a consulting partner.
Boomi Key Features
Integration Canvas (Low-Code Builder)
Visual drag-and-drop integration builder where you map data flows between source and destination systems. Supports connectors for 200+ applications and databases, with field mapping, data transformation, and conditional routing built into the visual interface. The builder is more accessible than MuleSoft's developer tooling but more sophisticated than Zapier's simple trigger-and-action model. Integration specialists with system knowledge (but not necessarily coding skills) can build and maintain integrations independently.
Hybrid Deployment (Atoms)
Boomi's unique deployment model uses 'Atoms' — lightweight runtime engines that can be installed in your cloud, on-premises, or in Boomi's cloud. This flexibility is critical for enterprises with legacy on-premises systems (ERP, databases, file servers) that can't expose APIs to the cloud. An Atom installed in your data center connects local systems to cloud applications through Boomi's platform, keeping data flows within your network where needed. The hybrid model is a genuine differentiator over cloud-only iPaaS platforms.
Master Data Management (MDM)
Maintains a single source of truth for critical business entities (customers, products, vendors) across all connected systems. MDM resolves duplicate records, standardizes field values, and ensures consistency when the same entity exists in multiple applications. For enterprises where the same customer appears in Salesforce, NetSuite, and a custom ERP with different names and addresses, MDM provides the golden record. This capability is rare in iPaaS platforms — most competitors require a separate MDM tool.
B2B/EDI Management
Handles electronic data interchange (EDI) for supply chain, partner, and vendor integrations. EDI is the standardized electronic communication format used across manufacturing, retail, healthcare, and logistics industries. Boomi translates EDI documents (purchase orders, invoices, shipping notices) between trading partners and maps them to internal systems. For companies in industries that require EDI compliance, this capability eliminates the need for a separate EDI platform.
API Management
Build, publish, manage, and monitor APIs across the organization. Includes API design tools, a developer portal for API documentation, rate limiting, access control, and usage analytics. The API management capabilities are less sophisticated than MuleSoft's full API gateway but adequate for mid-market companies that need basic API governance. Most useful when Boomi-built integrations need to be exposed as APIs for other teams or applications to consume.
Connector Library
200+ pre-built connectors for enterprise applications including Salesforce, SAP, Oracle, NetSuite, Workday, ServiceNow, and Microsoft Dynamics. The connector library covers both cloud SaaS and on-premises systems, which is essential for hybrid environments. Connector quality varies — major enterprise systems (Salesforce, SAP) have deep, well-maintained connectors, while less common applications may have limited functionality. Custom connectors can be built for systems without pre-built support.
Who Uses Boomi
Mid-Market Enterprise Integration Hub
The most common Boomi deployment. Mid-market companies ($50M-500M revenue) with 20-50 applications — a mix of cloud SaaS and on-premises systems — use Boomi as their central integration platform. Typical integrations include Salesforce-to-ERP order sync, HRIS-to-payroll data flow, e-commerce-to-warehouse inventory management, and marketing automation-to-CRM lead routing. Boomi handles these integrations with the low-code builder and Atom deployment model, connecting cloud and on-prem systems without requiring everything to move to the cloud. Annual spend typically ranges $75K-150K for the platform plus implementation costs.
Supply Chain & EDI Partner Integration
Manufacturing, distribution, and retail companies use Boomi's B2B/EDI capabilities to manage electronic document exchange with suppliers, logistics providers, and retail partners. The typical scenario: a manufacturer receives purchase orders from 50+ retail partners via EDI, Boomi translates and routes these documents to the ERP system, and sends back order confirmations and shipping notices. Without Boomi, this requires a separate EDI platform and custom integration work. Boomi's combined iPaaS and EDI capabilities simplify the architecture.
Post-Acquisition System Consolidation
Companies that acquire other businesses use Boomi to integrate the acquired company's systems with the parent organization's tech stack. The typical project: acquired company runs NetSuite and Microsoft Dynamics; parent runs Salesforce and SAP. Boomi builds integrations to sync customer data, orders, and financials between the systems during a transition period, while the IT team plans the eventual system consolidation. Boomi's MDM capabilities help resolve duplicate customer and product records that inevitably appear when merging databases.
Boomi Pricing
Base
Core integration, limited connections
Professional
More connections, API management, MDM basics
Enterprise
Full platform, B2B/EDI, advanced MDM, dedicated support
Enterprise Plus
Unlimited connections, premium support, custom SLAs
Boomi's pricing is entirely custom and negotiated, which makes budgeting difficult without a direct conversation. Based on customer reports, smaller deployments with basic integration needs start around $50,000/year. Mid-market companies running 10-20 integrations across cloud and on-premises systems typically pay $75,000-150,000/year. Large enterprise deployments using MDM, B2B/EDI, and API management modules can exceed $300,000/year.
Pricing variables include the number of connections (application pairs being integrated), the Atom deployment model (cloud versus on-premises runtime), the modules used (base integration, MDM, B2B, API management), and execution volumes. Additional Atom environments for development, staging, and production add to costs.
Implementation is a significant additional expense. While Boomi's low-code builder reduces development time compared to MuleSoft, most deployments still require consulting partner assistance for initial setup, complex mappings, and testing. Implementation costs range from $25,000-100,000+ depending on project scope. Ongoing maintenance may require a dedicated integration analyst or periodic consulting engagements.
Compared to alternatives: MuleSoft starts at similar price points ($50K+/year) but scales to higher costs for complex API architectures. Workato ($30K-100K/year) offers a more modern UI and faster implementation for cloud-centric environments. Zapier ($240-6,000/year) handles simple SaaS integrations at 1% of Boomi's cost. Boomi's sweet spot is the mid-market company that has outgrown Zapier but doesn't need MuleSoft's developer-centric approach.
Job Market Demand for Boomi
Boomi appears in 5 job postings across 5 companies in our database of 23,338+ analyzed job postings. The average salary range for roles requiring Boomi: $233K - $331K.
Department
- Sr Director Engineering
- Senior Boomi SOA Developer
- Enterprise Account Manager - Northern CA
- regeneron (1)
- hasbro, (1)
- golden state foods (1)
- boomi (1)
- argano (1)
Commonly Used With Boomi
Based on job posting co-occurrence data, these tools are most frequently mentioned alongside Boomi:
Pros & Cons
Pros
- Handles complex enterprise integration scenarios including EDI and B2B
- Low-code visual builder accessible to non-developers
- Proven platform with 20+ years of track record
- Master data management (MDM) capabilities built into the platform
- Large connector library covering both cloud and on-premise systems
Cons
- UI feels dated compared to modern iPaaS platforms like Workato
- Significant learning curve for new users
- Expensive, especially for mid-market companies with limited budgets
- Implementation projects often require consulting partners
- Performance monitoring and debugging tools could be stronger
Best for: Mid-market to enterprise companies with complex, hybrid IT environments (cloud + on-premise) needing governed integrations
Not ideal for: Small businesses with simple SaaS-to-SaaS integration needs, or teams without dedicated integration resources
Boomi Alternatives
| Tool | Starting Price | Job Mentions | Best For |
|---|---|---|---|
| MuleSoft | ~$50K/year | 10 | Large enterprises with complex integration needs across Salesforce, ERP, and legacy systems |
| Workato | Custom | 5 | Mid-market to enterprise companies that need automation capabilities beyond Zapier but don't want the complexity of MuleSoft |
| Celigo | ~$600/mo | 1 | Mid-market e-commerce and operations teams running NetSuite as their ERP who need reliable, pre-built integrations with Shopify, Amazon, Salesforce, and logistics platforms. Ideal when you want proven templates instead of building integrations from scratch. |
| Tray.io | ~$600/mo | 3 | RevOps and business systems teams at mid-market to enterprise companies (200+ employees) running complex, multi-step automations across their GTM tech stack. Particularly strong when you've hit the ceiling of what Zapier can do and need more logic, volume, and control. |
Frequently Asked Questions
Boomi vs MuleSoft: which should I choose?
MuleSoft is more developer-centric and better for building custom APIs at scale. Boomi is more accessible to non-developers with its low-code builder and easier for companies that need integration without a large engineering team. MuleSoft is generally more expensive. If you have a strong API strategy and developer resources, MuleSoft. If you want integration breadth with less coding, Boomi.
Is Boomi still owned by Dell?
No. Dell sold Boomi to Francisco Partners and TPG Capital in 2022 for $4 billion. Boomi now operates as an independent company. This independence has actually been positive for the product, with faster release cycles and a more focused roadmap.
How long does a Boomi implementation take?
Simple integrations (connecting two SaaS apps) can be built in days. Complex enterprise projects involving multiple systems, data transformation, and on-premise connectors typically take 2-6 months. Most companies work with a Boomi consulting partner for initial implementation. Budget at least $30K-$100K for professional services on top of licensing.
Our Verdict on Boomi
Boomi is the right choice for mid-market and enterprise companies with complex, hybrid IT environments that need governed integration without MuleSoft's complexity and cost. The low-code builder makes integrations accessible to IT teams without dedicated developers, the hybrid deployment model handles cloud and on-premises connections that cloud-only tools can't, and the breadth of capabilities (MDM, EDI, API management) consolidates what would otherwise be 3-4 separate tools. If you have 20+ systems including on-premises applications, Boomi is a proven platform with a 20+ year track record.
The trade-off is cost, UI, and implementation speed. At $50K-150K+/year, Boomi is an enterprise investment that requires justification. The interface feels dated compared to Workato or Tray.io. Implementation timelines (1-6 months depending on complexity) are slower than modern iPaaS platforms that emphasize rapid deployment. For cloud-first companies with modern SaaS stacks, Workato offers a more contemporary experience at comparable or lower pricing. For simple SaaS integrations, Zapier or Make handles the job at a fraction of the cost.
Boomi appears in 5 job postings across 5 companies in our database, with an average salary range of $233K-$331K — the highest salary range we track, reflecting Boomi's presence in senior integration architecture and engineering roles at large enterprises. The mostly onsite distribution (4 of 5 postings) aligns with Boomi's adoption by traditional enterprise organizations with in-office IT teams.