Clearbit Review: Pricing, Features & What the Data Shows
B2B data enrichment API that fills in the gaps in your CRM records automatically.
What Clearbit Does
Clearbit is a B2B data enrichment platform that turns email addresses and company domains into comprehensive business profiles — firmographics, technographics, employee counts, revenue estimates, and individual contact details. Founded in 2014, Clearbit built its reputation as the developer-friendly enrichment API that product-led growth companies embedded into their signup flows, lead capture forms, and CRM workflows. In November 2023, HubSpot acquired Clearbit, fundamentally changing its competitive positioning and long-term roadmap.
Clearbit's historical strength was its API-first architecture. While competitors like ZoomInfo and Apollo built for sales teams with search-and-export workflows, Clearbit built for developers and marketing ops teams who wanted to enrich data programmatically — at the point of form fill, during lead scoring, or inside product analytics. The real-time enrichment API could take an email address submitted on a form and instantly return company size, industry, technology stack, and revenue range — enabling shorter forms, smarter lead routing, and automated qualification without asking prospects for information they don't want to provide.
The HubSpot acquisition has reshaped Clearbit's market position. HubSpot is integrating Clearbit's enrichment data directly into its platform, giving HubSpot customers access to company and contact enrichment as a native feature. For HubSpot users, this is a significant value-add — enrichment that previously required a separate $12K-50K/year subscription is becoming part of the CRM. For non-HubSpot users, the long-term viability of Clearbit as a standalone product is uncertain. HubSpot has maintained the standalone product so far, but the strategic incentive is to make enrichment a HubSpot-exclusive advantage.
The practical buyer consideration is platform dependency. If you're already on HubSpot or considering it, Clearbit's enrichment is now a compelling reason to stay or switch — the data quality is strong for North American tech companies. If you're on Salesforce or another CRM, the HubSpot acquisition introduces vendor risk. Clearbit's Salesforce integration still works, but betting your enrichment workflow on a product owned by your CRM's competitor requires evaluating alternatives. Apollo, Clay, and ZoomInfo all offer enrichment capabilities without the strategic conflict.
Clearbit Key Features
Enrichment API
Real-time API that takes an email address or domain and returns comprehensive company and person data — employee count, revenue range, industry, technology stack, job title, seniority, and social profiles. Response times are typically under 1 second, making it suitable for real-time form enrichment. The API supports both real-time lookups and batch enrichment for existing databases. Data quality is strongest for North American tech companies and weaker for SMBs, non-tech industries, and international contacts.
Reveal (Website Visitor Identification)
Identifies companies visiting your website using reverse IP lookup, similar to Warmly or Leadfeeder. Reveal shows which companies are browsing your site, which pages they visit, and how often they return. Identification is at the company level, not individual contact level. Typical identification rates are 15-30% of business traffic. The feature is most useful when combined with enrichment data — knowing that a 500-person SaaS company visited your pricing page is more actionable than just seeing an IP address.
Form Shortening
Clearbit's most popular marketing use case. When a prospect enters their email on a form, Clearbit enriches the record in real time and pre-fills or hides fields that can be answered with enrichment data (company name, company size, industry). This lets you capture the data you need for lead scoring and routing without making prospects fill out 10-field forms. Studies show that shorter forms increase conversion rates by 25-50%. The feature works best for technology buyers where Clearbit's data coverage is strongest.
Prospector (Contact Search)
Searches Clearbit's database for contacts matching specific criteria — job title, company size, industry, technology stack, and location. Less comprehensive than ZoomInfo's or Apollo's search but useful for targeted list building when combined with enrichment. Prospector is included in Growth and Enterprise plans but subject to credit limits. The contact data quality is good for decision-makers at tech companies but thinner for operational roles, non-tech industries, and markets outside North America.
CRM Enrichment Integration
Automatically enriches new leads and contacts in Salesforce and HubSpot with firmographic and technographic data. The integration runs in the background, filling in company size, industry, revenue, and technology stack data as records are created. Enrichment quality varies by segment — expect 70-85% match rates for US B2B contacts, with lower rates for international records. The HubSpot integration is now native (post-acquisition), while the Salesforce integration continues as a standalone product.
Scoring & Routing
Uses enrichment data to score leads and route them to appropriate sales teams automatically. Company size, industry, technology stack, and seniority data from Clearbit powers lead scoring models in marketing automation platforms. Common implementation: enrich inbound lead → score based on firmographic fit → route enterprise leads to AEs and SMB leads to self-serve. The scoring is as good as the enrichment data underneath it — strong for tech companies and North American contacts, less reliable elsewhere.
Who Uses Clearbit
Product-Led Growth Enrichment
PLG companies embed Clearbit's API into their signup flow to enrich new users with company data the moment they register with a business email. The enrichment powers automated lead scoring and routing: a VP of Engineering at a 500-person company gets routed to an AE for a personalized demo, while a developer at a 10-person startup enters the self-serve onboarding flow. This real-time qualification happens without asking the user for additional information beyond their email address. Clearbit's speed (sub-second API response) and accuracy for tech company data make it the default choice for this use case. Typical spend: $12K-25K/year for growth-stage SaaS companies.
Marketing Form Optimization
Marketing teams use Clearbit to shorten lead capture forms while maintaining data richness. Instead of asking prospects for company name, company size, industry, and job title, the form only asks for email and name — Clearbit fills in the rest automatically. The shorter form increases conversion rates while still providing the firmographic data needed for lead scoring and routing. This use case is particularly impactful for enterprise SaaS companies where form abandonment directly impacts pipeline generation. A/B testing consistently shows 25-50% improvement in form completion rates with Clearbit-shortened forms.
CRM Data Enrichment & Hygiene
RevOps teams use Clearbit to enrich and maintain CRM data quality. The ongoing enrichment integration updates company data as records change — employee count adjustments after layoffs or growth, industry reclassifications, technology stack changes. This passive enrichment keeps CRM data fresh without manual effort. The integration is most valuable for organizations with 10K+ CRM records where manual enrichment is impractical. HubSpot users now get this capability increasingly as a native feature, while Salesforce users can still access it through the standalone integration.
Clearbit Pricing
Free
Up to 25 API calls/month, basic enrichment
Startup
For companies with under $1M ARR, limited credits
Growth
Higher volume, CRM integrations, reveal features
Enterprise
Unlimited enrichment, dedicated support, SLA
Clearbit's pricing has evolved since the HubSpot acquisition, and the long-term pricing model for non-HubSpot customers is still taking shape. The free tier provides up to 25 API calls per month — enough to test the enrichment quality but not for production use. Startup pricing starts at $99/month for companies under $1M ARR with limited enrichment credits.
Growth and Enterprise plans are custom-priced, typically ranging $12,000-50,000/year depending on enrichment volume, Reveal traffic, and Prospector credits. A mid-market SaaS company enriching 5,000-10,000 leads per month and using Reveal for website visitor identification can expect to pay $15,000-30,000/year.
For HubSpot customers, the acquisition is gradually making Clearbit's core enrichment data available within HubSpot's existing subscription — either as an included feature or as a lower-cost add-on compared to the standalone pricing. This bundling strategy creates significant value for HubSpot users but also signals that Clearbit's standalone pricing may become less competitive for non-HubSpot customers over time.
Compared to alternatives: ZoomInfo ($15K-40K+/year) offers more features and deeper data but at higher prices. Apollo ($588-1,428/user/year) provides both enrichment and outreach at lower cost with slightly lower accuracy. Clay ($1,788-9,600/year) offers waterfall enrichment across multiple providers including Clearbit itself. For pure enrichment use cases, Clearbit's data quality for North American tech companies remains among the best — the question is whether the HubSpot acquisition makes it the right long-term choice for your stack.
Job Market Demand for Clearbit
Clearbit appears in 7 job postings across 1 companies in our database of 23,338+ analyzed job postings. The average salary range for roles requiring Clearbit: $158K - $207K.
Department
- Strategic Account Executive
- Senior Sales Development Manager
- Sales Development Representative
- andela (1)
Commonly Used With Clearbit
Based on job posting co-occurrence data, these tools are most frequently mentioned alongside Clearbit:
Clearbit Data Quality & Coverage
Clearbit's data quality has historically been among the strongest in B2B enrichment, particularly for North American technology companies. Firmographic accuracy — employee count, revenue range, industry classification, and technology stack — typically runs 80-90% for mid-market and enterprise tech companies. This accuracy advantage is what made Clearbit the default choice for PLG companies building automated qualification into their product.
Person-level data is more variable. Job title and seniority data accuracy runs 75-85% for established professionals at mid-market and enterprise companies. Email addresses are not Clearbit's primary output — unlike ZoomInfo or Apollo, Clearbit excels at enriching records you already have rather than discovering new contacts from scratch. Phone number coverage is thin compared to dedicated contact data providers.
The coverage gap is geographic and industry-based. For US-based tech companies with 50+ employees, Clearbit delivers comprehensive, accurate data. For international companies, non-tech industries, and SMBs under 20 employees, match rates and accuracy decline significantly. European data is notably weaker than Cognism's coverage for the same markets. Asian and Latin American data is sparse.
Technographic data — what software a company uses — is one of Clearbit's stronger data types, sourced from website scanning, job postings, and data partnerships. This makes Clearbit particularly valuable for sales teams that target companies based on their technology stack. However, technographic data is inherently delayed — it takes weeks to months for new technology adoption to appear in Clearbit's data.
Pros & Cons
Pros
- High data accuracy for tech companies and North American contacts
- API-first design makes it easy to build into product and marketing flows
- Real-time enrichment on form submissions reduces friction for prospects
- Free tier is functional for small teams testing enrichment
- Now integrated into HubSpot's ecosystem for existing HubSpot users
Cons
- HubSpot acquisition creates uncertainty for non-HubSpot customers
- Data coverage outside North America and tech is weaker than ZoomInfo
- Credit-based pricing gets expensive at high volumes
- Enrichment depth for smaller companies and SMBs is inconsistent
- Some features may become HubSpot-exclusive over time
Best for: Product-led growth companies and marketing teams that need real-time data enrichment in their signup and lead capture flows
Not ideal for: Enterprise sales teams needing deep global contact databases, or companies outside the HubSpot ecosystem who need long-term vendor stability
Clearbit Alternatives
| Tool | Starting Price | Job Mentions | Best For |
|---|---|---|---|
| ZoomInfo | $15,000+/yr | 85 | Mid-market to enterprise sales teams targeting US-based B2B companies |
| Apollo.io | $0 | 37 | Growth-stage startups and SMBs wanting contact data + outreach in one affordable platform |
| Clay | $149/mo | 26 | RevOps teams and growth operators who need data from multiple providers without committing to one |
| Cognism | Custom (~$15K-25K/yr) | 4 | B2B sales teams targeting European markets or companies that need GDPR-compliant data sourcing |
Frequently Asked Questions
Is Clearbit still a standalone product after the HubSpot acquisition?
For now, yes. Clearbit still operates as a separate product with its own API and integrations. But HubSpot is gradually integrating Clearbit's data into its native platform. If you're evaluating Clearbit as a standalone enrichment tool outside of HubSpot, it's worth considering how this plays out over the next 12-24 months.
How accurate is Clearbit's data?
For North American tech companies, Clearbit's accuracy is strong, typically 80-90% on firmographic fields like employee count, revenue range, and industry. Person-level data (job title, seniority) is reliable for larger companies but gets spottier for SMBs and non-tech verticals. It's notably weaker for EMEA and APAC coverage compared to ZoomInfo or Cognism.
Can I use Clearbit with Salesforce?
Yes, Clearbit has a native Salesforce integration that enriches leads, contacts, and accounts automatically. However, given the HubSpot acquisition, the Salesforce integration's long-term roadmap is uncertain. It works well today, but you should factor in the risk that HubSpot may deprioritize non-HubSpot integrations.
Our Verdict on Clearbit
Clearbit remains one of the best B2B enrichment tools for North American tech companies, delivering high-accuracy firmographic and technographic data through a developer-friendly API. For product-led growth companies, form shortening, and real-time lead enrichment, it's still the category leader in data quality and implementation flexibility. If you're a HubSpot customer, the acquisition makes Clearbit enrichment an increasingly compelling part of your CRM investment.
The trade-off is the strategic uncertainty created by the HubSpot acquisition. Non-HubSpot customers — particularly Salesforce shops — need to evaluate whether betting on a product owned by their CRM's competitor is wise for a critical data workflow. The standalone product works today, but HubSpot's incentive is to make enrichment a HubSpot-exclusive advantage over time. For Salesforce-centric organizations, Apollo, ZoomInfo, or Clay's waterfall enrichment provide similar capabilities without the vendor conflict.
Clearbit appears in 7 job postings across 1 company in our database, with an average salary range of $158K-$207K. The extremely concentrated distribution — all postings from a single company — makes the job market data less generalizable. However, the high salary range and co-occurrence with Salesforce (3 mentions) suggest that Clearbit experience is valued in senior marketing ops and RevOps roles at well-funded companies. The tool's market presence is likely underrepresented in job postings as it becomes absorbed into HubSpot's native capabilities.
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