Leadfeeder (Dealfront) Review: Pricing, Features & What the Data Shows
Website visitor identification tool that reveals which companies are browsing your site.
What Leadfeeder (Dealfront) Does
Leadfeeder, now part of Dealfront, is one of the original website visitor identification tools for B2B sales and marketing teams. The premise is simple: companies are already visiting your website, browsing your product pages, reading your case studies, and checking your pricing. Leadfeeder uses reverse IP lookup to tell you which companies those anonymous visitors are, what pages they viewed, how long they stayed, and how they found your site.
Setup takes about ten minutes—you install a tracking script on your website, connect your CRM, and Leadfeeder starts identifying companies from your traffic. It integrates directly with Salesforce, HubSpot, Pipedrive, and other CRMs, so identified companies can automatically flow into your sales workflow. Custom feeds let you filter visitors by industry, company size, pages viewed, or other criteria, making it easy to surface only the most relevant accounts.
The key limitation of Leadfeeder—and all reverse IP-based tools—is that it identifies companies, not people. You'll know that someone from Acme Corp visited your pricing page, but not which individual. And accuracy has taken a hit in the remote work era: when employees work from home or use VPNs, their traffic doesn't resolve to a company IP. Despite these limitations, the data is still directionally useful. A surge of visits from a target account is a meaningful signal regardless of whether you know the specific person.
In 2022, Leadfeeder merged with Echobot to form Dealfront, a broader go-to-market platform focused on European and international markets. For users who just want website visitor identification, the Leadfeeder product still works independently. But the Dealfront umbrella adds B2B company data, compliance features (particularly for European markets), and sales intelligence capabilities that can complement the core visitor tracking.
Leadfeeder (Dealfront) Key Features
Website Visitor Identification
Uses reverse IP lookup to identify which companies are visiting your website, showing company name, industry, size, location, and visit details including pages viewed and time on site.
Custom Feeds & Filters
Create filtered views of your visitor data based on company size, industry, behavior (e.g., visited pricing page), traffic source, or custom criteria to surface only the most relevant accounts.
CRM Integration
Direct integrations with Salesforce, HubSpot, Pipedrive, and other CRMs automatically sync identified companies and visit data into your sales workflow, creating leads or updating existing records.
Email Alerts
Automated notifications when target companies or companies matching your criteria visit your website, so reps can follow up while the interest is fresh.
Visitor Behavior Tracking
See exactly which pages visitors viewed, how long they spent on each page, how many visits they made, and how they found your site (organic search, paid ads, referral, direct).
Dealfront Data Integration
As part of the Dealfront platform, access additional B2B company data, European market coverage, and compliance features that complement the core visitor identification capabilities.
Who Uses Leadfeeder (Dealfront)
Outbound Prioritization from Website Signals
A B2B sales team uses Leadfeeder to identify which of their target accounts are actively browsing the website. When a target account visits the pricing or product pages multiple times, the assigned rep gets an alert and can tailor their outreach based on the specific pages viewed.
Marketing Campaign Attribution
A marketing team runs a LinkedIn ad campaign targeting enterprise accounts. They use Leadfeeder to see which companies clicked through and explored the site, even if those visitors didn't convert. This reveals campaign effectiveness beyond form fills and gives sales a list of engaged accounts to pursue.
European Market Prospecting
A company expanding into Europe uses Dealfront's combination of Leadfeeder visitor identification and Echobot B2B data to identify European companies visiting their site and enrich them with compliant company data, supporting GDPR-aware prospecting.
Leadfeeder (Dealfront) Pricing
Free
Last 7 days of data, limited features, up to 100 identified companies
Paid
Unlimited data retention, CRM integrations, custom feeds, email alerts
Leadfeeder offers a free tier that shows the last 7 days of data with up to 100 identified companies—limited, but useful for testing whether the tool captures meaningful data from your traffic. The paid plan starts at €99/month and scales based on the number of identified companies.
Most mid-market deployments run €150-€300/month, which is reasonable for the category. Enterprise pricing through the broader Dealfront platform is custom and includes additional B2B data and compliance features.
The pricing is straightforward compared to enterprise ABM platforms. You're paying for visitor identification, not a full ABM suite, so the cost is proportionally lower. For websites with fewer than 500 monthly visitors, the data volume may not justify even the starter price—you need enough traffic to generate meaningful identification volume.
Job Market Demand for Leadfeeder (Dealfront)
Leadfeeder (Dealfront) appears in 1 job postings across 1 companies in our database of 23,338+ analyzed job postings.
Department
- Director of Business Growth and Expansion
- greater des moines partnership (1)
Leadfeeder (Dealfront) Data Quality & Coverage
Leadfeeder's identification accuracy depends heavily on the visitor's network setup. Traffic from corporate office IPs is identified correctly 80-90% of the time. But with remote work now dominant, a significant portion of B2B traffic comes from residential IPs, VPNs, and co-working spaces—none of which resolve to company identities.
Realistically, expect Leadfeeder to identify 10-30% of your total website visitors at the company level, depending on your audience. Enterprise companies with office-based employees show higher identification rates. Startups and tech companies with remote-first cultures show lower rates.
The data you do get is generally accurate for company identification—when Leadfeeder says a visitor is from Acme Corp, it usually is. False positives are less common than missed identifications. Page-level behavior data (which pages visited, time on site) is highly accurate since it comes from your own tracking script.
As part of Dealfront, the platform can enrich identified companies with additional firmographic data, but this enrichment layer varies in completeness depending on the company and region.
Pros & Cons
Pros
- Easy setup (10 minutes with a tracking script) and minimal maintenance
- Direct integrations with Salesforce, HubSpot, and Pipedrive for auto-syncing leads
- Custom feeds let you filter visitors by industry, company size, or behavior
- Affordable starting point for website visitor identification
- Part of Dealfront, which adds European B2B data and compliance capabilities
Cons
- Company-level identification only, no individual visitor data
- Accuracy varies due to VPNs, remote workers, and shared IP addresses
- Merged into Dealfront, which may add complexity for users who just want visitor tracking
- Free tier is very limited (7 days of data, 100 companies)
- Less useful for websites with low traffic volumes (need 500+ monthly visitors for meaningful data)
Best for: B2B marketing and sales teams that want a simple, affordable way to identify which companies are visiting their website
Not ideal for: Teams that need individual-level visitor identification, websites with very low traffic, or companies requiring high-accuracy identification despite VPN and remote work trends
Leadfeeder (Dealfront) Alternatives
| Tool | Starting Price | Job Mentions | Best For |
|---|---|---|---|
| Warmly | $0 | 31 | B2B companies with meaningful website traffic wanting to convert anonymous visitors to pipeline |
| RB2B | $0 | 1 | B2B sales teams in the US that want person-level website visitor identification as a trigger for outbound outreach |
| 6sense | $25,000+/yr | 22 | Mid-market to enterprise B2B companies with $50K+ ABM budgets and aligned sales/marketing teams |
| Clearbit | $0 | 7 | Product-led growth companies and marketing teams that need real-time data enrichment in their signup and lead capture flows |
Frequently Asked Questions
How accurate is Leadfeeder's company identification?
Accuracy depends on the visitor's network. Direct office IP addresses are identified correctly about 80-90% of the time. Remote workers, VPN users, and co-working spaces reduce accuracy significantly. Expect to identify 10-30% of your total website traffic as named companies.
What's the difference between Leadfeeder and Dealfront?
Dealfront is the parent company formed when Leadfeeder merged with Echobot in 2022. Leadfeeder's website visitor identification is now one product within Dealfront's broader go-to-market platform, which also includes B2B company data and sales intelligence. You can still use the visitor identification features on their own.
Can Leadfeeder identify individual visitors?
No. Leadfeeder uses reverse IP lookup, which identifies companies, not people. If you need individual-level identification (specific LinkedIn profiles or email addresses), look at tools like RB2B or Warmly, which use different identification methods.
Our Verdict on Leadfeeder (Dealfront)
Leadfeeder is a solid, affordable entry point for B2B website visitor identification. If you've never used a visitor identification tool, it's a good place to start: easy setup, reasonable pricing, and direct CRM integrations that make the data actionable. The custom feeds feature is genuinely useful for filtering noise and focusing on relevant accounts.
The core limitation—company-level identification only, degraded by remote work and VPNs—applies to all reverse IP tools, not just Leadfeeder. If you need person-level identification, look at RB2B or Warmly. If you need a full ABM platform with intent data, advertising, and orchestration, look at 6sense or Demandbase.
The Dealfront merger adds value for companies targeting European markets, where the combined Leadfeeder + Echobot data and GDPR compliance features are a genuine differentiator. For US-focused teams, the Dealfront extras matter less, and the core Leadfeeder product is what you're buying. At €99-€300/month, it's an affordable way to turn anonymous website traffic into actionable account intelligence.