Provyx Review: Pricing, Features & What the Data Shows
NPI-verified healthcare provider data across 40+ specialties — pay per record, no contracts.
What Provyx Does
Provyx is a healthcare-specific data provider that delivers NPI-verified provider contact data across 40+ medical specialties. Founded in 2024, it targets a narrow but valuable niche: medical device, pharmaceutical, and health tech sales teams that need accurate physician and provider data without the $50K+/year price tag of enterprise healthcare intelligence platforms like Definitive Healthcare. The pay-per-record model — starting at $0.15 per record — makes it accessible for teams of any size.
Healthcare provider data is a uniquely difficult category for general-purpose data tools. NPI verification requirements, complex provider-practice-hospital affiliation structures, and the regulatory sensitivity of healthcare data mean that pulling doctor contact info from ZoomInfo or Apollo typically yields unreliable results. Provyx addresses this by building specifically for healthcare: every record is verified against the NPI registry, practice addresses are validated, and affiliations are mapped to reflect the actual organizational structures that healthcare sales teams navigate.
The platform currently focuses on US healthcare providers, covering physicians, nurse practitioners, physician assistants, and other practitioners across 40+ specialties. Data includes NPI numbers, verified practice addresses, phone and fax numbers, hospital affiliations, and — at premium tiers — prescribing patterns and referral network data. The per-record pricing model means you only pay for the providers relevant to your territory or specialty focus, avoiding the all-or-nothing pricing of enterprise platforms.
As a 2024-founded company, Provyx is still building coverage depth and product capabilities. There's no self-service portal yet — data is delivered via files rather than an interactive database search. For healthcare sales teams evaluating the tool, the free sample data is the best way to assess coverage and accuracy for your specific specialties and geographies. The value proposition is strongest for teams that can't justify Definitive Healthcare's enterprise pricing but need more reliable provider data than general B2B databases deliver.
Provyx Key Features
NPI-Verified Provider Records
Every record is verified against the NPI registry — the national database of healthcare provider identifiers maintained by CMS. This verification ensures that provider names, credentials, and practice locations are current and accurate. NPI verification is a baseline requirement for healthcare data that general-purpose tools like ZoomInfo or Apollo can't reliably provide. Records include NPI number, provider name, credentials, taxonomy (specialty), and enumeration date.
Practice-Level Data
Goes beyond individual provider records to include practice addresses, office phone and fax numbers, and multi-location mapping. Healthcare providers frequently practice at multiple locations — a surgeon might operate at three hospitals and maintain two office locations. Provyx maps these practice-level details so sales reps can target providers at the right location rather than mailing materials to an outdated address.
Hospital & Health System Affiliations
Maps provider affiliations to hospitals, health systems, and medical groups. This is critical for healthcare sales strategies that target through institutional channels — understanding that Dr. Smith is affiliated with a specific health system helps reps align their approach with institutional formulary decisions, purchasing committees, and clinical protocols. Affiliation data is complex to maintain given frequent M&A activity in healthcare, so freshness varies.
Prescribing & Referral Data
Available at the Premium tier ($1.00+/record), includes prescribing patterns and referral network data. Pharmaceutical sales teams use prescribing data to identify high-volume prescribers in specific drug categories. Medical device companies use referral patterns to understand physician networks and identify key opinion leaders. Data availability varies by specialty and geography — some specialties have better prescribing data coverage than others.
40+ Specialty Coverage
Covers providers across more than 40 medical specialties including primary care, cardiology, orthopedics, oncology, dermatology, psychiatry, and surgical specialties. Coverage depth varies by specialty — large specialties like internal medicine and family practice have broader coverage, while smaller subspecialties may have gaps. The specialty taxonomy aligns with NPI taxonomy codes, making it straightforward to filter by the specific provider types relevant to your product.
Pay-Per-Record Pricing
No subscriptions, minimums, or annual contracts. Records are priced by tier: Standard ($0.15+) includes NPI and practice data, Enhanced ($0.50+) adds contact info and affiliations, and Premium ($1.00+) includes prescribing and referral data. Volume discounts are available. This model is dramatically different from Definitive Healthcare's $50K+/year platform subscription, making high-quality healthcare data accessible to startups, small medical device companies, and pharmaceutical reps covering specific territories.
Who Uses Provyx
Medical Device Territory Sales
Medical device sales reps covering specific geographic territories use Provyx to build targeted provider lists for their assigned specialties. A rep selling orthopedic implants, for example, needs a list of orthopedic surgeons within their territory with verified practice addresses and hospital affiliations. Provyx delivers this as Enhanced records at $0.50 each — a 200-provider territory costs $100 versus paying for an enterprise platform that covers the entire country. The NPI verification ensures compliance with healthcare industry requirements for provider identification.
Pharmaceutical Sales Targeting
Pharmaceutical companies use Provyx's Premium records to identify high-volume prescribers in specific drug categories. A startup launching a new dermatology medication needs to identify the top prescribers of competing products within target geographies. Provyx provides prescribing volume data alongside contact information, enabling the sales team to prioritize high-potential providers. The per-record model is especially attractive for emerging pharma companies that can't justify Definitive Healthcare's pricing during pre-launch phases.
Health Tech Go-to-Market
Health tech startups selling EHR integrations, telehealth platforms, or clinical decision support tools use Provyx to build outbound prospect lists of providers in their target specialties. The workflow: define ICP by specialty, practice size, and geography → receive verified provider list with contact information → load into CRM and launch outbound sequences. Provyx fills the gap between general B2B data tools (which have poor healthcare provider coverage) and enterprise healthcare intelligence platforms (which are cost-prohibitive for early-stage companies). A typical health tech startup might spend $500-2,000 on Provyx data versus $50K+/year on Definitive Healthcare.
Provyx Pricing
Standard Records
NPI, name, specialty, practice address
Enhanced Records
Standard + contact info, affiliations
Premium Records
Enhanced + prescribing data, referral patterns
Custom
Enterprise volumes, API access, ongoing feeds
Provyx uses a pay-per-record model with no subscriptions, annual contracts, or minimum commitments. Standard records at $0.15+ per record include NPI number, provider name, credentials, specialty, and practice address. Enhanced records at $0.50+ add direct contact information (phone, fax, email where available), hospital affiliations, and multi-location mapping. Premium records at $1.00+ include prescribing patterns and referral network data.
For perspective on the cost differential with enterprise alternatives: a medical device startup that needs 5,000 provider records across 3 specialties pays $2,500 for Enhanced records from Provyx. Definitive Healthcare would charge $50,000+ per year for platform access that includes far more data than the startup needs. Even accounting for potential reorders throughout the year, Provyx's total cost stays well under $10K versus Definitive's $50K+ annual commitment.
Volume discounts are available for larger orders and recurring engagements. Enterprise customers can negotiate custom pricing for API access and ongoing data feeds. A free sample of records in your target specialty is available to evaluate data quality and coverage before committing.
The per-record model has a downside: if you need to continuously access and search a large provider database, the incremental cost of individual record purchases adds up. For teams that need always-on database access with advanced search and analytics, Definitive Healthcare's platform model — despite the higher upfront cost — provides better per-query economics at scale.
Provyx Data Quality & Coverage
Provyx's data quality starts with NPI verification as the baseline — every record is validated against the NPPES (National Plan and Provider Enumeration System) database maintained by CMS. This ensures provider identity accuracy (name, credentials, taxonomy) that general-purpose data tools can't match for healthcare providers.
Practice address accuracy is typically strong for primary practice locations but less reliable for secondary locations, especially in specialties where providers work across multiple hospitals and ambulatory surgery centers. Phone and fax numbers for practice offices are generally reliable, while direct provider email addresses have lower coverage — many physicians don't have publicly available email addresses, and those that exist often go through hospital or health system email domains.
Prescribing data (Premium tier) varies significantly by specialty and data source. High-volume specialties like primary care, cardiology, and psychiatry have good prescribing data coverage. Surgical specialties and proceduralists have thinner prescribing data because their revenue model is procedural rather than prescription-based. Referral network data is derived from claims and public records, so accuracy depends on the recency and completeness of available sources.
As a company founded in 2024, Provyx is still building its coverage breadth. Buyers should request sample data for their specific specialties and geographies before making large purchases. The free sample offer is genuine and provides a realistic assessment of data quality for your use case.
Pros & Cons
Pros
- NPI-verified provider data — critical for healthcare sales
- 40+ medical specialties covered
- Pay-per-record — no annual contracts or minimums
- Practice-level data including affiliations and locations
- Significantly cheaper than Definitive Healthcare
Cons
- Healthcare-only — not useful for general B2B prospecting
- Newer platform — still building coverage depth
- No self-service portal yet — data delivered via files
- Limited to US healthcare providers currently
- Prescribing data availability varies by specialty
Best for: Medical device, pharmaceutical, and health tech sales teams targeting US healthcare providers
Not ideal for: General B2B sales teams or companies selling outside healthcare
Provyx Alternatives
| Tool | Starting Price | Job Mentions | Best For |
|---|---|---|---|
| Definitive Healthcare | ~$10,000-$20,000/year | — | Healthcare sales and marketing teams at medical device companies, health IT vendors, pharmaceutical companies, and healthcare services firms that need to identify and prioritize U.S. healthcare provider accounts based on clinical activity, technology stack, and organizational data. |
Frequently Asked Questions
What healthcare data does Provyx provide?
Provyx provides NPI-verified healthcare provider data including: NPI numbers, provider names, specialties, practice addresses, phone/fax numbers, hospital affiliations, and (for premium records) prescribing patterns and referral networks. Coverage spans 40+ medical specialties.
How does Provyx compare to Definitive Healthcare?
Definitive Healthcare is an enterprise platform ($50K+/year) with broader healthcare intelligence including claims data, hospital financials, and market analytics. Provyx focuses on provider contact data at a fraction of the cost ($0.15-1.00/record). Choose Provyx for provider prospecting; Definitive Healthcare for strategic market analysis.
Is Provyx HIPAA compliant?
Provyx provides publicly available provider data (NPI registry, state license boards, published practice information). This data is not protected health information (PHI) under HIPAA. Provyx does not access or store patient data.
Our Verdict on Provyx
Provyx is the right choice for healthcare sales teams that need NPI-verified provider data without committing to enterprise platform pricing. Medical device startups, emerging pharmaceutical companies, and health tech vendors get the most value — these are organizations with real healthcare data needs but budgets that don't accommodate Definitive Healthcare's $50K+/year platform. The pay-per-record model means you can start small, validate data quality for your specific specialty, and scale purchases as your territory or product portfolio grows.
The trade-off is platform maturity and self-service capability. Provyx is a 2024-founded company without a self-service search portal — you're ordering data via a request process, not searching a database. For enterprise healthcare organizations that need comprehensive market analytics, hospital financial data, claims analysis, and strategic planning tools, Definitive Healthcare remains the category leader despite its premium pricing. Provyx is a data procurement tool, not an analytics platform.
Provyx does not appear in our job posting data, which is expected for a company founded in 2024. The healthcare data market is well-established but dominated by Definitive Healthcare at the enterprise level, with few mid-market alternatives. Provyx's entry with accessible pricing creates an option for the large number of healthcare sales teams that currently rely on manual research, outdated lists, or generic data tools for provider targeting.
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