RB2B Review: Pricing, Features & What the Data Shows
Person-level website visitor identification that matches anonymous visitors to LinkedIn profiles.
What RB2B Does
RB2B is a person-level website visitor identification tool that goes beyond what traditional reverse IP tools offer. While platforms like Leadfeeder tell you that someone from Acme Corp visited your pricing page, RB2B tells you exactly who: their name, job title, company, and LinkedIn profile URL. For sales teams running outbound, this specificity is the difference between a vague account signal and a concrete person to reach out to.
The product launched in 2023 and gained rapid traction with a compelling free tier (200 identified profiles per month) and a viral Slack notification workflow. When a visitor is identified, RB2B pushes a notification to Slack in real time with the person's details and the pages they viewed. Sales reps can see that 'Sarah Chen, VP of Sales at Acme Corp, just viewed your case study page' and reach out within minutes while the interest is fresh.
The technology works by matching first-party website data against identity resolution databases to find LinkedIn profile matches. There are important scope limitations: RB2B only identifies US-based visitors, only returns LinkedIn profile matches (no email or phone), and match rates vary depending on traffic quality and visitor demographics. Not every visitor gets identified—expect match rates of 15-30% of US traffic depending on your audience.
The privacy dimension is worth acknowledging. RB2B identifies people who believe they're browsing anonymously. While this is legal under current US regulations and common in B2B, some prospects may react negatively to highly personalized outreach that reveals you know they visited your site. Smart sales teams use the data to inform their outreach angle without explicitly mentioning the website visit.
RB2B Key Features
Person-Level Visitor Identification
Identifies individual website visitors by name, job title, company, and LinkedIn profile URL—not just the company they work for, giving reps a specific person to reach out to.
Real-Time Slack Notifications
Pushes instant notifications to Slack channels when visitors are identified, showing who visited, what pages they viewed, and their LinkedIn profile, so reps can act while interest is fresh.
Page-Level Intent Signals
Shows which specific pages each visitor viewed (pricing, case studies, product pages), giving reps context to personalize outreach based on the prospect's demonstrated interests.
Filtering & Segmentation
Filter identified visitors by job title, company size, industry, and behavior to focus on the prospects that match your ICP and ignore irrelevant traffic.
CRM Integration
Push identified visitors directly into Salesforce, HubSpot, or other CRMs with visit context, creating leads or enriching existing contacts with website engagement data.
Simple Pixel-Based Setup
Install a single tracking pixel on your website—no complex implementation, no engineering resources required. Up and running in under 10 minutes.
Who Uses RB2B
Outbound Trigger from Website Visits
A B2B sales team installs RB2B and connects it to Slack. When a VP-level prospect from a target account visits the pricing page, the assigned rep gets an instant notification with the person's LinkedIn profile. They send a personalized LinkedIn message referencing the prospect's pain points (not the visit itself) within 30 minutes.
High-Intent Lead Routing
A SaaS company uses RB2B to identify visitors who view multiple product pages or the pricing page. These identified visitors are automatically pushed to the CRM and routed to the appropriate rep based on territory or account assignment, creating a stream of warm leads from existing traffic.
ABM Account Engagement Validation
A marketing team running ABM campaigns uses RB2B to see exactly which people at target accounts are engaging with their content. Instead of just knowing 'someone from Acme Corp visited,' they see which specific decision-makers are browsing, helping validate whether campaigns are reaching the right personas.
RB2B Pricing
Free
Up to 200 identified profiles/month, Slack integration
Pro
Unlimited identifications, advanced filtering, CRM integrations
RB2B's pricing is refreshingly simple. The free tier gives you 200 identified profiles per month with Slack integration—generous enough that smaller websites can run it indefinitely at no cost. The Pro plan at $199/month removes the identification cap and adds advanced filtering and CRM integrations.
Compared to enterprise visitor identification tools that charge $20K-$50K annually, RB2B's pricing is dramatically lower. The trade-off is scope: enterprise tools like 6sense or Demandbase provide full ABM platforms with intent data, advertising, and orchestration. RB2B does one thing—person-level visitor identification—and does it affordably.
For early-stage companies or teams testing the visitor identification category, the free tier is a no-risk way to evaluate. If you're getting meaningful identifications, the $199/month upgrade is an easy ROI case: even one closed deal per quarter from an RB2B-identified lead more than justifies the cost.
Job Market Demand for RB2B
RB2B appears in 1 job postings across 1 companies in our database of 23,338+ analyzed job postings.
Department
- Enterprise Sales Development Representative (Part-time)
- snappr (1)
RB2B Data Quality & Coverage
RB2B's identification accuracy is limited by several factors. First, it only identifies US-based visitors—international traffic is not matched. Second, match rates typically range from 15-30% of US visitors, depending on traffic quality and audience demographics. Enterprise audiences with established LinkedIn profiles tend to match at higher rates.
When a match is made, the LinkedIn profile data is generally accurate—RB2B is matching to real LinkedIn profiles, not generating contact information from databases. However, job titles and company affiliations can be outdated if the person hasn't updated their LinkedIn profile recently.
The platform provides LinkedIn profile URLs but not email addresses or phone numbers. You'll need to use the LinkedIn profile to find contact information through other tools or manual research. This is a deliberate design choice that keeps the tool simpler and avoids some data accuracy issues that plague email databases.
Overall, the data you get is reliable but narrow: high-confidence LinkedIn matches for a subset of your US traffic. It's a supplement to other data sources, not a replacement.
Pros & Cons
Pros
- Person-level identification shows exactly who visited your site, not just the company
- Real-time Slack notifications let reps follow up while interest is fresh
- Generous free tier (200 profiles/month) makes it easy to test and prove value
- Affordable Pro plan at $199/month compared to enterprise alternatives
- Simple setup with a tracking pixel, no complex implementation needed
Cons
- US visitors only, no international coverage
- Only returns LinkedIn profile matches, no email addresses or phone numbers
- Very new company (founded 2023) with a limited track record
- Privacy concerns around identifying anonymous website visitors without consent
- Match rate varies depending on traffic quality and visitor demographics
Best for: B2B sales teams in the US that want person-level website visitor identification as a trigger for outbound outreach
Not ideal for: Companies with primarily international website traffic, teams that need email/phone data from visitors, or organizations with strict privacy requirements
RB2B Alternatives
| Tool | Starting Price | Job Mentions | Best For |
|---|---|---|---|
| Warmly | $0 | 31 | B2B companies with meaningful website traffic wanting to convert anonymous visitors to pipeline |
| Leadfeeder (Dealfront) | $0 | 1 | B2B marketing and sales teams that want a simple, affordable way to identify which companies are visiting their website |
| Clearbit | $0 | 7 | Product-led growth companies and marketing teams that need real-time data enrichment in their signup and lead capture flows |
| 6sense | $25,000+/yr | 22 | Mid-market to enterprise B2B companies with $50K+ ABM budgets and aligned sales/marketing teams |
Frequently Asked Questions
How does RB2B identify individual visitors?
RB2B uses identity resolution technology that matches first-party website visitor data (cookies, device fingerprints) against identity databases to find LinkedIn profile matches. It doesn't scrape LinkedIn. The match rate varies by traffic source and visitor demographics, typically identifying 15-30% of US-based visitors.
Is RB2B GDPR compliant?
RB2B currently only identifies US-based visitors, which sidesteps GDPR. However, the practice of identifying anonymous website visitors raises privacy questions in any jurisdiction. Check with your legal team about compliance with state-level privacy laws (like CCPA in California) before deploying.
RB2B vs Leadfeeder: what's the difference?
Leadfeeder identifies companies using reverse IP lookup. RB2B identifies individual people using identity resolution. Leadfeeder has broader coverage (including international) and is more established. RB2B provides much more actionable data (specific person, title, LinkedIn profile) but only works for US visitors.
Our Verdict on RB2B
RB2B is the right tool for a specific use case: B2B sales teams that want to know exactly who is visiting their website and act on that information quickly. The person-level identification is genuinely more actionable than company-level tools, and the real-time Slack notifications create a workflow that reps actually adopt.
The limitations are real: US-only, LinkedIn matches only, 15-30% match rates, and the privacy nuance of identifying anonymous visitors. But for teams that can work within these constraints, RB2B generates warm outbound opportunities from existing website traffic at a fraction of the cost of enterprise alternatives.
The free tier makes evaluation risk-free, and the $199/month Pro plan is affordable enough that even modest conversion improvements justify the investment. If your website gets meaningful US B2B traffic and your sales team does outbound, RB2B is worth testing. Just be thoughtful about how you use the data in your outreach—prospects respond better to relevance than to 'I saw you visited our site.'