Terminus Review: Pricing, Features & What the Data Shows
Multi-channel ABM platform for account-based advertising, email, chat, and web personalization.
What Terminus Does
Terminus was one of the original account-based marketing platforms, built to help B2B marketers target named accounts with display ads, email, chat, and web personalization from a single hub. For marketing teams running coordinated ABM campaigns, Terminus provided a unified command center where you could define target account lists, serve display ads across the web, trigger personalized email sequences, and deploy chat playbooks—all tied back to account-level engagement analytics.
In 2023, Terminus was acquired by DemandScience, a B2B data and demand generation company. This acquisition has changed the product's trajectory. While the core ABM features still work—display ad targeting, account scoring, multichannel orchestration—the pace of innovation has noticeably slowed compared to competitors like 6sense and Demandbase. Existing customers report that the platform remains functional, but new feature development has taken a back seat to integration with DemandScience's data assets.
Where Terminus still differentiates is in its account-based advertising capabilities. The display ad targeting has strong reach and frequency controls, and campaign performance reporting at the account level is solid. If your ABM strategy leans heavily on programmatic ads to warm up target accounts, Terminus handles that well. The multichannel orchestration—coordinating ads with email and chat touches—also remains a genuine strength for teams that want to surround accounts with consistent messaging.
The honest assessment: Terminus was a strong independent ABM platform that's now in a transitional phase post-acquisition. If you're an existing customer and the current feature set meets your needs, there's no urgent reason to leave. But for new buyers evaluating ABM platforms today, 6sense and Demandbase have pulled ahead on AI-powered intent data, predictive scoring, and platform breadth. Terminus may regain ground as DemandScience's data integration matures, but that's a bet on the future rather than a current reality.
Terminus Key Features
Account-Based Display Advertising
Target named accounts with programmatic display ads across the web with granular reach and frequency controls, reporting engagement at the account level rather than just impressions.
Multichannel ABM Orchestration
Coordinate campaigns across display ads, email, chat, and web personalization from a single platform, ensuring target accounts receive consistent messaging across every touchpoint.
Account Engagement Scoring
Track and score account-level engagement across all channels, surfacing which target accounts are showing increased activity and which campaigns are driving the most engagement.
Chat Playbooks
Deploy conversational marketing playbooks that trigger personalized chat experiences when visitors from target accounts land on your website, routing them to the right reps.
CRM & MAP Integration
Native integrations with Salesforce, HubSpot, and marketing automation platforms sync account lists, engagement data, and campaign performance directly into your existing workflows.
Account-Level Analytics
Reporting dashboards that show campaign performance, engagement trends, and pipeline influence at the account level, connecting marketing activity to revenue outcomes.
Who Uses Terminus
Warming Target Accounts with Display Ads
A mid-market SaaS company uses Terminus to serve display ads to their top 500 target accounts before the sales team begins outreach. By the time reps reach out, prospects have already seen the brand multiple times, increasing response rates and shortening the cold-to-warm timeline.
Coordinated ABM Campaigns
A B2B marketing team launches a product for the financial services vertical. They use Terminus to run display ads to banking accounts, trigger personalized email sequences to contacts at those accounts, and deploy industry-specific chat playbooks on their website—all coordinated from one platform.
Account Engagement-Based Sales Prioritization
Marketing uses Terminus engagement scoring to identify which target accounts are showing increased activity across ads, email, and website visits. They pass these 'hot' accounts to the sales team with engagement context, so reps focus outbound efforts on accounts already showing buying signals.
Terminus Pricing
Starter
Account-based advertising, basic account insights
Growth
Multi-channel ABM, email, chat, web personalization
Enterprise
Full platform, advanced analytics, custom integrations
Terminus doesn't publish pricing, and the DemandScience acquisition may have changed packaging. Based on buyer reports from 2023-2024, advertising-focused packages start around $20K-$30K/year, while full multichannel ABM platforms run $30K-$50K+ annually.
All plans are custom-quoted based on the number of target accounts, channels, and integration requirements. Unlike some ABM platforms that price per seat, Terminus pricing is more platform-based with user access included.
The value calculation depends on what you're replacing. If you're currently spending on separate display ad targeting, email marketing, and chat tools for ABM, Terminus can consolidate those costs. But if you only need one channel (like account-based ads), the full platform price may be more than you need.
Post-acquisition, it's worth getting a current quote directly from the Terminus/DemandScience team, as pricing structures may have shifted. Some buyers have reported more flexibility on pricing as the company works to retain and grow its customer base during the transition.
Job Market Demand for Terminus
Terminus appears in 1 job postings across 1 companies in our database of 23,338+ analyzed job postings. The average salary range for roles requiring Terminus: $138K - $179K.
Department
- Field Marketing Manager, Central
- airtable (1)
Pros & Cons
Pros
- Strong account-based display ad targeting with good reach and frequency controls
- Multi-channel ABM covers ads, email, chat, and web personalization in one platform
- Account-level analytics show engagement across all channels
- Good Salesforce and HubSpot integrations for syncing account data
- DemandScience acquisition brings additional data assets
Cons
- Acquisition by DemandScience has created uncertainty about the product roadmap
- UI complexity means a significant onboarding and learning investment
- Requires complementary tools for contact data and sales engagement
- Innovation pace has slowed post-acquisition according to user reports
- Less competitive with 6sense and Demandbase on AI and predictive capabilities
Best for: Mid-market B2B marketing teams running account-based programs who need multi-channel ad targeting and engagement tracking
Not ideal for: Companies that need an advanced ABM platform with strong AI/predictive features, or teams concerned about vendor stability post-acquisition
Terminus Alternatives
| Tool | Starting Price | Job Mentions | Best For |
|---|---|---|---|
| 6sense | $25,000+/yr | 22 | Mid-market to enterprise B2B companies with $50K+ ABM budgets and aligned sales/marketing teams |
| Demandbase | Custom | 8 | Mid-market to enterprise B2B companies with dedicated marketing ops running account-based programs |
| RollWorks | $0 | 2 | Mid-market B2B marketing teams that want to start with ABM advertising without committing to enterprise-level pricing and complexity |
Frequently Asked Questions
What happened to Terminus?
Terminus was acquired by DemandScience in 2023. The product continues to operate, but there's been organizational restructuring. Existing customers report core features still work, though some have started evaluating alternatives. If you're considering Terminus, ask about the current product roadmap and DemandScience's plans.
Terminus vs 6sense: which ABM platform is better?
6sense is currently the stronger platform with better AI, intent data, and predictive capabilities. Terminus was competitive before the acquisition but has fallen behind on innovation. For new ABM implementations, 6sense or Demandbase are typically the safer choices. Terminus may still be viable for teams that primarily need account-based advertising.
How much does Terminus cost?
Pricing is custom and not published. Based on buyer reports, expect $20K-$50K/year depending on channels and features. Advertising-only packages are cheaper. Full multi-channel ABM costs more. Get a current quote since pricing may have changed post-acquisition.
Our Verdict on Terminus
Terminus is an ABM platform in transition. The core product—account-based advertising, multichannel orchestration, engagement scoring—still works and serves existing customers well. The display ad targeting remains competitive, and the ability to coordinate ads, email, chat, and web personalization from one platform is a genuine convenience.
But the 2023 DemandScience acquisition has created uncertainty. Innovation has slowed, the competitive gap with 6sense and Demandbase has widened, and the product roadmap is unclear. For existing customers whose current needs are met, Terminus remains a solid choice. For new ABM buyers, 6sense (for AI-powered intent and orchestration) and Demandbase (for comprehensive ABM with strong data) are generally stronger picks today.
The wildcard is DemandScience's data assets. If the integration delivers stronger intent signals and contact data within the Terminus platform, it could meaningfully improve the value proposition. Until that materializes, evaluate Terminus on what it does today, not what it might become.