Verum Review: Pricing, Features & What the Data Shows
Done-for-you data services: cleaning, enrichment, and validation without annual contracts.
What Verum Does
Verum is a B2B data services company that takes a fundamentally different approach from self-service platforms like ZoomInfo or Apollo: you send them your data, and they clean, enrich, and validate it for you. Founded in 2023, it's a managed service model that fills the gap between expensive enterprise data platforms and the spreadsheet-and-manual-labor approach that most small companies default to. Projects start at $500 with no annual contracts, seat licenses, or software to learn.
The value proposition is straightforward — not every company has the headcount or expertise to run data operations internally. A 15-person startup without a RevOps hire doesn't need a $25K/year ZoomInfo subscription and someone to manage it. They need their 10,000 CRM records cleaned up, enriched with firmographic data, and deduplicated — once, right now, for a fixed price. Verum handles the deduplication, field standardization, email verification, and firmographic enrichment as a project deliverable rather than an ongoing software subscription.
Verum combines multiple data sources behind the scenes — aggregating from public records, proprietary databases, and commercial data providers — then applies human QA on every deliverable. This multi-source approach often achieves better coverage than any single data provider for specific enrichment tasks, similar to how Clay's waterfall approach works but without requiring the customer to manage the workflow themselves. The trade-off is turnaround time: you're waiting days for deliverables rather than getting instant self-service results.
The practical consideration is whether your data needs are periodic or continuous. For one-time cleanup projects, quarterly list building, or annual CRM hygiene — situations where you need clean data but don't need it in real time — Verum's project model is cost-effective and low-friction. For teams that need real-time enrichment on every inbound lead or continuous CRM updates, a self-service platform like Apollo or ZoomInfo is the better fit. Verum works best as a complement to — not a replacement for — self-service data tools.
Verum Key Features
Data Cleaning & Deduplication
Handles the full spectrum of CRM data quality work: deduplication using fuzzy matching, field standardization (state names, phone formats, title normalization), address verification, and format cleanup. Projects are scoped based on record volume and complexity. A typical cleaning engagement for 10K-50K records runs $500-2,000. Human QA on every deliverable means edge cases get caught — something automated tools often miss with ambiguous duplicates or inconsistent data.
Data Enrichment
Appends firmographic data (company size, industry, revenue, technology stack), contact data (email, phone, title, LinkedIn), and technographic data to your existing records. Verum pulls from multiple data sources and cross-references results for accuracy. Enrichment coverage typically exceeds single-provider results because Verum waterfalls across sources internally. Projects start at $750 and scale with volume. Best for batch enrichment of existing CRM records rather than real-time enrichment of inbound leads.
Custom List Building
Builds targeted prospect lists to your ICP specifications — industry, company size, title, geography, technology stack, and other criteria. Unlike self-service database searches, Verum validates each record before delivery and ensures the list doesn't overlap with your existing CRM contacts. Lists typically start at $500 for 1,000-5,000 records. Most useful for companies entering new markets, launching outbound programs, or building event attendee target lists.
Email Verification
Validates email addresses in your database against multiple verification services to flag invalid, risky, and catch-all addresses. This is often combined with enrichment projects — clean the emails you have, then enrich the records missing valid emails. Verification results include deliverability status, risk scores, and recommended actions. Important for maintaining email sender reputation and reducing bounce rates before outbound campaigns.
Free Data Audit
Offers a complimentary initial assessment of your data quality — identifying duplicate rates, field completeness, email validity, and enrichment gaps. The audit scopes the project and provides a fixed-price quote. This is useful for teams that know their CRM data has problems but aren't sure how bad it is or where to start. The audit typically takes 2-3 business days and includes a report with specific recommendations.
Ongoing Data Hygiene
Recurring data quality maintenance on a custom schedule — monthly, quarterly, or on-demand. Verum runs scheduled cleaning, deduplication, and enrichment on your CRM data to prevent quality from degrading over time. Pricing is custom based on volume and frequency. This bridges the gap between one-time projects and full-time data ops headcount — useful for companies that need consistent data quality but can't justify a dedicated data operations role.
Who Uses Verum
Startup CRM Cleanup
Early-stage startups that have accumulated 5,000-50,000 messy CRM records over 1-3 years without dedicated RevOps. The typical situation: founders and early sales reps entered data inconsistently, duplicate records accumulated from multiple data sources, and email addresses have gone stale. Verum scopes the project via a free audit, runs deduplication, standardizes fields, verifies emails, and enriches records with current firmographic data. A typical engagement runs $1,000-3,000 and takes 5-10 business days. The result is a clean CRM that sales reps actually trust.
Pre-Campaign List Building
Marketing and sales teams preparing for outbound campaigns, events, or market expansion use Verum to build qualified prospect lists without subscribing to a data platform. The workflow: provide Verum with ICP criteria (e.g., VP-level and above at fintech companies with 50-500 employees in the US), receive a verified list of 2,000-10,000 contacts with emails, phone numbers, and firmographic data. The per-project pricing avoids the annual commitment that ZoomInfo or Apollo would require for the same data.
Post-Migration Data Quality
Companies that recently migrated CRMs (e.g., HubSpot to Salesforce) or merged databases after an acquisition use Verum to clean up the inevitable data mess. Migrations always create duplicate records, inconsistent field formats, and orphaned data. Verum handles the bulk cleanup that would take an internal team weeks to complete manually. A typical post-migration project for 50K-100K records runs $2,000-5,000 — a fraction of the cost of a consultant or the opportunity cost of sales reps working with dirty data.
Verum Pricing
Data Cleaning
Dedup, standardization, formatting
Data Enrichment
Firmographic, contact, technographic append
List Building
Custom prospect lists to your ICP
Ongoing
Recurring data hygiene and enrichment
Verum's pricing is project-based with no annual contracts, seat licenses, or minimum commitments. Data cleaning projects start at $500, enrichment projects at $750, and list building at $500. Volume discounts are available for larger engagements and recurring contracts.
Typical project costs: cleaning 10K-50K CRM records runs $500-2,000. Enriching those records with firmographic and contact data adds $750-3,000 depending on the fields requested. Custom list building for 5,000-10,000 targeted contacts runs $1,500-4,000. A comprehensive clean + enrich project for a mid-size CRM might cost $3,000-5,000 total.
The pricing model is fundamentally different from platform subscriptions. ZoomInfo costs $15K+/year regardless of how much data you actually need. Apollo costs $588+/year per user. Verum charges only for the work performed, which makes it more economical for periodic needs — quarterly cleanups, annual hygiene passes, or one-time projects. For teams that need data daily, the project turnaround time (3-10 business days) makes self-service platforms the better choice.
The free data audit is a genuine value-add, not just a sales tactic. It provides a clear picture of your data quality issues and a scoped quote before you commit any money. There are no surprise fees or scope creep — the quote is fixed for the agreed deliverables.
Verum Data Quality & Coverage
Verum's data quality advantage comes from its multi-source approach and human QA process. Instead of relying on a single database like ZoomInfo or Apollo, Verum aggregates data from multiple commercial providers, public records, and proprietary sources — then cross-references results for accuracy. This approach is similar to Clay's waterfall enrichment but managed by Verum's team rather than configured by the customer.
Email verification rates are typically 90-95% deliverable across verified addresses — Verum runs multiple verification services and flags addresses by risk category (valid, risky, catch-all, invalid). For contact enrichment, expect 70-85% match rates on email addresses and 50-65% on phone numbers for US B2B contacts, with rates declining for SMB contacts and international records.
The human QA layer catches issues that automated tools miss: obvious name/company mismatches, clearly outdated records, and duplicate pairs that fuzzy matching algorithms handle inconsistently. This manual review adds to turnaround time but reduces the false positive rate in deduplication and the error rate in enrichment.
As a newer company (founded 2023), Verum's track record is limited compared to established services. The quality is strong based on available evidence, but buyers should request references and test with a small initial project before committing to large-volume engagements.
Pros & Cons
Pros
- No software to learn — send data, get results
- No annual contracts or seat-based pricing
- Projects start at $500 — accessible for SMBs
- Human QA on every deliverable
- Combines multiple data sources for better coverage
Cons
- Not self-service — turnaround is days, not instant
- Less control over the enrichment process
- Not suited for real-time data needs
- Newer company — smaller track record than established vendors
- Custom pricing means you need to get a quote
Best for: SMBs and mid-market teams that need clean, enriched data without dedicating headcount to data ops
Not ideal for: Teams needing real-time enrichment or full self-service control
Verum Alternatives
| Tool | Starting Price | Job Mentions | Best For |
|---|---|---|---|
| ZoomInfo | $15,000+/yr | 85 | Mid-market to enterprise sales teams targeting US-based B2B companies |
| Clay | $149/mo | 26 | RevOps teams and growth operators who need data from multiple providers without committing to one |
| Apollo.io | $0 | 37 | Growth-stage startups and SMBs wanting contact data + outreach in one affordable platform |
| Clearbit | $0 | 7 | Product-led growth companies and marketing teams that need real-time data enrichment in their signup and lead capture flows |
Frequently Asked Questions
What data services does Verum provide?
Verum provides data cleaning (deduplication, standardization), data enrichment (firmographic, technographic, contact data), email verification, and custom list building. Projects are scoped based on your specific needs — no one-size-fits-all packages.
How is Verum different from ZoomInfo or Apollo?
ZoomInfo and Apollo are self-service software platforms with annual contracts. Verum is a managed service — you send your data and get results back. Verum is better for teams without data ops resources; ZoomInfo/Apollo are better for teams that want always-on access to a contact database.
How much does Verum cost?
Projects start at $500 with no annual contracts. Pricing depends on data volume and complexity. A typical data cleaning project for 10K-50K records runs $500-2,000. Enrichment projects are priced per record. Contact Verum for a free data audit and quote.
Our Verdict on Verum
Verum fills a genuine gap in the market for companies that need clean, enriched data but don't have the headcount or budget for enterprise data platforms. The project-based model — no contracts, no seats, fixed pricing — is refreshingly simple compared to the opaque pricing and annual commitments of ZoomInfo, Cognism, or similar platforms. If you need data work done and don't want to build internal data ops capabilities, Verum is worth evaluating.
The trade-off is self-service capability and speed. You can't search a database, pull contacts in real time, or enrich inbound leads at the point of form fill with Verum. It's a managed service with project turnaround times measured in days, not seconds. For teams that need always-on data access, Apollo or ZoomInfo remain necessary. Verum works best alongside — not instead of — self-service tools, handling the periodic heavy lifting that self-service platforms don't do well (bulk cleanup, cross-source enrichment, quality audits).
Verum does not appear in our job posting data, which is expected for a company founded in 2023. The tool is too new to have established job market demand. Early adopters are primarily SMBs and growth-stage companies that recognize they have a data quality problem but haven't yet invested in dedicated RevOps headcount or enterprise data tooling.