Best Gong Alternatives in 2026
Gong pioneered conversation intelligence for sales teams, but at $100+/user/mo it's a significant line item. Several competitors now offer similar call recording and analysis at lower price points. And with Gong expanding into sales engagement (Gong Engage), some teams are finding they can get conversation intelligence bundled with tools they already own.
At a Glance
| Tool | Price | Best For | Key Difference |
|---|---|---|---|
| Salesloft | $75 – $165/user/mo | Teams that want conversation intelligence bundled with sales engagement | Call recording, transcription, and coaching analytics built into your sales engagement platform |
| HubSpot Sales Hub | $100 – $150/user/mo (Professional+) | HubSpot CRM users who want call recording without a separate vendor | Call recording and conversation intelligence native to your CRM, no sync required |
| Outreach | ~$100/user/mo | Enterprise sales teams that want AI coaching during live calls | Kaia provides real-time AI coaching and content cards during live conversations |
| ZoomInfo (Chorus) | Included with ZoomInfo Advanced+ | ZoomInfo customers who want conversation intelligence without an additional contract | Conversation intelligence bundled with ZoomInfo's data platform at no extra cost |
| Clari (Groove) | Custom pricing | Revenue teams focused on forecasting accuracy and deal inspection | Revenue intelligence platform that combines conversation data with pipeline analytics and forecasting |
1. Salesloft
Coverage & Capabilities
Salesloft's Conversations feature records and transcribes calls with AI-powered analysis. Tracks talk-to-listen ratios, competitor mentions, and objection patterns. Not as deep as Gong's standalone analytics, but eliminates a separate tool and contract.
If you're already on Salesloft or evaluating sales engagement platforms, the built-in conversation intelligence is good enough for most teams. You save $100+/user/mo by not adding Gong on top.
2. HubSpot Sales Hub
Coverage & Capabilities
HubSpot's Professional and Enterprise tiers include call recording, transcription, and basic conversation analytics. Insights tie directly to deal records and pipeline. Less sophisticated AI analysis than Gong, but zero integration friction.
Good enough for teams that record 10-30 calls per week and want basic coaching insights. If you're on HubSpot already, try the built-in features before adding a $100+/user/mo tool.
3. Outreach
Coverage & Capabilities
Outreach's Kaia records calls, generates transcripts, and delivers real-time coaching prompts during live calls. Tracks action items and follow-ups automatically. The real-time coaching differentiates it from most competitors.
Outreach's real-time coaching with Kaia is something Gong doesn't do as well. If your team values in-call assistance over post-call analytics, Outreach is worth evaluating. Similar price point to Gong, but you get the full SEP platform.
4. ZoomInfo (Chorus)
Coverage & Capabilities
ZoomInfo acquired Chorus (a Gong competitor) and bundled it into their platform. Call recording, transcription, deal intelligence, and competitive analysis. The quality is comparable to standalone Gong for most use cases.
If you're already paying for ZoomInfo, Chorus is included and solid. It won't match Gong's depth on conversation analytics, but it's free with your existing contract. Hard to justify paying for both.
5. Clari (Groove)
Coverage & Capabilities
Clari acquired Groove and now combines sales engagement, conversation intelligence, and revenue forecasting. The platform focuses on revenue predictability rather than just call coaching. Strong integration with Salesforce.
Best for VP Sales and CROs who care more about forecast accuracy than individual rep coaching. Clari's revenue intelligence layer goes beyond what Gong offers for pipeline management and deal inspection.
How We Chose These Alternatives
We evaluated alternatives based on call recording quality, AI-powered insights, pricing accessibility, and integration with existing sales stacks. Focus on tools that offer conversation intelligence as a core or included feature.
Frequently Asked Questions
Is Gong worth $100+/user/mo?
For teams with 20+ reps doing complex enterprise sales, yes. The coaching insights and deal analytics are category-leading. For smaller teams or simpler sales cycles, conversation intelligence built into Salesloft, HubSpot, or Outreach covers 80% of the value at no additional cost.
What's the cheapest Gong alternative?
HubSpot Sales Hub Professional ($100/user/mo) includes basic call recording and transcription. If you're already on ZoomInfo, Chorus is included at no extra charge. Both options eliminate the need for a separate conversation intelligence contract.
Can I get conversation intelligence without paying for a full platform?
Not easily. Most conversation intelligence is now bundled into larger platforms (Salesloft, Outreach, ZoomInfo, HubSpot). Standalone tools like Gong still exist, but the trend is toward bundled solutions that combine recording with engagement or CRM features.
Does my team actually need conversation intelligence?
If you're doing fewer than 20 recorded calls per week, the ROI is hard to justify. Start with free call recording in your existing tools and manual coaching. Graduate to Gong or a dedicated CI tool when you have enough call volume for the AI insights to be statistically meaningful.