Best Outreach Alternatives in 2026
Outreach is the enterprise sales engagement leader, but at $100+/user/mo with annual contracts, smaller teams are priced out. Plus, not everyone needs that much complexity. If you're running a 5-person SDR team or focused primarily on email outbound, there are platforms that deliver 80% of the value at a fraction of the cost.
At a Glance
| Tool | Price | Best For | Key Difference |
|---|---|---|---|
| Salesloft | $75 – $165/user/mo | Enterprise teams wanting a direct Outreach competitor with better UX | Cleaner interface with higher rep adoption rates and strong coaching tools |
| Apollo.io | Free – $119/user/mo | Growth teams that want data + sequences without two separate contracts | Built-in contact database with 275M+ contacts eliminates your data vendor bill |
| Instantly | $37 – $358/mo | High-volume cold email teams that prioritize deliverability | Unlimited email accounts with built-in warmup and inbox rotation |
| Lemlist | $39 – $159/user/mo | Teams that want creative personalization in cold outreach | Personalized images, dynamic landing pages, and video embeds at scale |
| HubSpot Sales Hub | $20 – $150/user/mo | Teams already on HubSpot CRM that don't want another vendor | Sequences live inside your CRM with zero sync issues or data lag |
| Amplemarket | Custom pricing | Teams that want AI to handle prospecting and sequencing together | AI-powered lead scoring and sequence optimization with built-in data |
1. Salesloft
Coverage & Capabilities
Full sales engagement suite with email, phone, social, and video. Cadence management, conversation intelligence, and deal analytics. Recently acquired by Vista Equity. Feature parity with Outreach on most capabilities.
The closest 1:1 alternative. Most teams that evaluate both pick based on UX preference and sales rep feedback. Salesloft tends to win on usability, Outreach on analytics depth.
2. Apollo.io
Coverage & Capabilities
All-in-one platform: contact database, email sequences, phone dialer, and basic CRM. Sequence management isn't as sophisticated as Outreach, but bundling data + outreach saves $15K-40K/year on a separate ZoomInfo contract.
The best Outreach alternative for teams under 20 reps. You trade sequence sophistication for an integrated data layer and dramatically lower total cost.
3. Instantly
Coverage & Capabilities
Email-only platform with the best deliverability infrastructure in the market. Per-workspace pricing means a team of 10 pays the same as a team of 1. No phone dialer, no LinkedIn steps, no call recording.
If your outbound is 90%+ email, Instantly saves you thousands per year. A team of 10 reps on Outreach pays $12,000+/year. That same team on Instantly pays $444-4,296/year. The catch: it's email-only.
4. Lemlist
Coverage & Capabilities
Multi-channel sequences with email, LinkedIn (via browser extension), and calling. Built-in contact data through LeadDB. The image and video personalization features are unique in the category.
A strong mid-market option between Instantly's simplicity and Outreach's complexity. The personalization features genuinely improve reply rates, but they take effort to set up well.
5. HubSpot Sales Hub
Coverage & Capabilities
Email sequences, templates, meeting scheduling, and call recording built into HubSpot CRM. Professional tier ($100/user/mo) adds more advanced automation. Less sophisticated than Outreach for complex multi-touch cadences.
Try HubSpot Sequences before buying Outreach. It handles 80% of use cases natively and eliminates the CRM-to-SEP sync headaches that plague most sales stacks.
6. Amplemarket
Coverage & Capabilities
All-in-one platform combining contact data, multi-channel sequences, and AI-driven prioritization. Automated A/B testing on messaging. Smaller user base than Outreach but growing fast in the startup segment.
Worth evaluating if you want an AI-first approach to outbound. The platform handles prospecting, sequencing, and optimization in one place. Still maturing compared to Outreach's established feature set.
How We Chose These Alternatives
We evaluated these alternatives based on multi-channel capabilities, email deliverability, pricing transparency, and fit for different team sizes. Our analysis draws from 23,000+ job postings across 9,000+ companies.
Frequently Asked Questions
What's the cheapest Outreach alternative?
Instantly at $37/mo per workspace is the cheapest for email outbound. Apollo's free tier gives you 250 emails/day with access to 275M+ contacts. Both are dramatically cheaper than Outreach's $100+/user/mo.
Is Salesloft really better than Outreach?
They're extremely close in features. Salesloft generally wins on UX and rep adoption. Outreach wins on analytics, AI coaching, and deal management depth. Most teams should pilot both and let the reps decide.
Can I switch from Outreach to a cheaper tool without losing functionality?
It depends on what you use. If you primarily run email sequences, Instantly or Apollo covers that at 70-90% lower cost. If your team relies on Outreach's multi-channel cadences, call recording, and deal analytics, you'll need Salesloft or HubSpot Sales Hub to match that depth.
Do I need a sales engagement platform at all?
If your team sends fewer than 50 outbound emails per day and doesn't run structured multi-step cadences, HubSpot Sequences or even Gmail with a tracking tool might be enough. SEPs become essential when you need to manage high-volume, multi-touch outbound across a team.