Best Salesloft Alternatives in 2026
Salesloft is an excellent sales engagement platform, but at $75-165/user/month with annual contracts, it's built for enterprise teams. If you're a growth-stage company, running a small team, or focused primarily on email outbound, there are alternatives that might fit better — and cost less.
At a Glance
| Tool | Price | Best For | Key Difference |
|---|---|---|---|
| Outreach | ~$100/user/mo | Enterprise teams wanting advanced analytics and AI coaching | Deeper analytics, Kaia real-time call coaching, deal management |
| Apollo.io | Free – $119/user/mo | Growth teams wanting data + sequences in one platform | Built-in contact database (275M+) — no separate data vendor needed |
| Instantly | $37 – $358/mo | Teams focused on high-volume cold email | Unlimited email accounts with built-in warmup — best deliverability |
| HubSpot Sales Hub | $20 – $150/user/mo | Teams already on HubSpot CRM wanting built-in sequences | Sequences native to your CRM — no sync or integration needed |
| Lemlist | $39 – $159/user/mo | Teams wanting personalized cold email with image/video | Personalized images and videos in cold emails at scale |
1. Outreach
Coverage & Capabilities
Full sales engagement platform with email, phone, social, and video. Conversation intelligence with real-time AI coaching. Advanced pipeline analytics. Similar to Salesloft in scope and pricing.
The closest direct competitor. Choose Outreach if you prioritize analytics depth and real-time call coaching. Choose Salesloft if UX and rep adoption matter more.
2. Apollo.io
Coverage & Capabilities
All-in-one: 275M+ contacts, email sequences, phone dialer, and basic CRM. Less sophisticated cadence management than Salesloft, but the bundled contact data eliminates a separate ZoomInfo subscription.
Best for growth teams under 20 reps. You get contact data + outreach for less than Salesloft alone. Trade-off: less advanced sequence management and analytics.
3. Instantly
Coverage & Capabilities
Email-only with the best warmup and deliverability management in the market. Per-workspace pricing (not per-user) makes it dramatically cheaper for larger teams. No phone dialer or LinkedIn integration.
The best choice for email-first outbound at scale. At $37/mo for a workspace vs $75/user/mo for Salesloft, the cost savings are massive. But it's email-only — you'll need separate tools for calls and social.
4. HubSpot Sales Hub
Coverage & Capabilities
Email sequences, templates, and meeting scheduling built into HubSpot CRM. Less sophisticated than dedicated SEPs but eliminates the need for a separate tool. Professional tier ($100/user/mo) adds automation and reporting.
If you're on HubSpot CRM, try Sequences first before buying a separate SEP. It covers 80% of use cases without adding another tool to your stack.
5. Lemlist
Coverage & Capabilities
Cold email with a focus on personalization: custom images, dynamic landing pages, and multi-channel sequences. Built-in contact data via LeadDB. LinkedIn automation via browser extension.
A good mid-tier option between Instantly (cheap, email-only) and Salesloft (expensive, enterprise). The personalization features are unique but require effort to set up effectively.
How We Chose These Alternatives
We evaluated alternatives based on pricing, multi-channel capabilities, deliverability, data integration, and fit for different team sizes and outbound motions.
Frequently Asked Questions
What is the cheapest Salesloft alternative?
Instantly at $37/mo per workspace is the cheapest for email outbound. Apollo.io has a free tier with 250 emails/day. HubSpot Sales Hub Starter at $20/user/mo is the cheapest option with CRM integration.
Salesloft vs Outreach — which is better?
They're functionally very similar. Salesloft wins on UX and customer support; Outreach wins on analytics depth and AI coaching. Most teams should pilot both and let their reps decide.
Do I need a sales engagement platform?
If your team sends more than 50 outbound emails/day and needs to manage multi-touch sequences across email, phone, and social, yes. For simpler outbound, HubSpot Sequences or even Gmail + a tracking pixel might suffice.
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