LinkedIn Marketing Solutions Pricing (2026): Ads & Campaigns
LinkedIn advertising is expensive but effective for B2B. Expect $5-15 CPCs and $30-80 CPMs. Minimum daily budgets start at $10, but real campaigns need $3K+/month.
LinkedIn Marketing Solutions pricing starts at $10/day minimum (Pay as you go) for the Self-Service Ads plan.
Published Pricing
Self-Service Ads
- Campaign Manager access
- Sponsored Content
- Text Ads
- Basic targeting
- Self-service setup
Sponsored Messaging
- InMail ads
- Conversation ads
- Direct inbox delivery
- Higher engagement rates
Enterprise / Managed
- Dedicated account team
- Advanced audience tools
- ABM integrations
- Custom reporting
- LinkedIn Marketing Partner access
What They Don't Tell You
The listed price is just the starting point. Here are the costs that show up after you sign:
LinkedIn CPCs are 3-5x higher than Facebook/Google. Budget accordingly.
While $10/day is the minimum, campaigns need $3K+/month to gather meaningful data.
LinkedIn ads need quality creative. Budget for design and copywriting.
Lead Gen Forms convert better but cost more per lead than website conversions.
What It Actually Costs: A Real Example
B2B SaaS running mid-funnel content campaigns
| Sponsored Content ads | $48,000 |
| Sponsored InMail (5K/month) | $36,000 |
| Creative production | $12,000 |
| Agency management (15%) | $14,400 |
| Total Annual Cost | $110,400/year |
The Bottom Line
LinkedIn advertising is the most effective paid channel for B2B, but it's expensive. CPCs of $5-15 and CPLs of $50-200 are normal. It works best for high-ACV products where a $150 lead can turn into a $50K deal. For lower-ACV B2B, the ROI math is harder.
Frequently Asked Questions
How much should I budget for LinkedIn ads?
Minimum $3K/month to run meaningful campaigns. Most B2B companies spend $5K-25K/month. Enterprise accounts with ABM programs spend $50K+/month.
What's a good LinkedIn ad CPL?
B2B benchmarks are $50-150 per lead for content downloads, $100-300 for demo requests. Your actual CPL depends on targeting, offer, and industry.
Is LinkedIn better than Google Ads for B2B?
Different use cases. LinkedIn excels at awareness, targeting by title/company/industry, and reaching buyers who aren't actively searching. Google captures existing intent. Most B2B marketers use both.