Amplemarket Review: Pricing, Features & What the Data Shows
AI-powered sales engagement platform that bundles prospecting data, multichannel outreach, and intelligence in one tool.
What Amplemarket Does
Amplemarket is an AI-powered sales platform that bundles prospecting data, multichannel outreach, and intelligent personalization into a single tool. The value proposition is consolidation: instead of stitching together ZoomInfo for data, Outreach for sequences, and a separate AI tool for message personalization, Amplemarket provides all three in one platform. For growth-stage sales teams that want a streamlined stack, this integrated approach eliminates the friction of managing multiple vendor relationships and data syncs.
The AI capabilities are Amplemarket's primary differentiator. The platform doesn't just let you build sequences—it actively helps you find the right prospects, suggests personalized messaging angles based on prospect data, generates first drafts of outreach messages, and optimizes send times for maximum engagement. This goes beyond the template-based personalization that most sales engagement platforms offer, using AI to analyze each prospect's context and craft relevant messaging.
Multichannel sequences coordinate email, LinkedIn, and phone touches in a single workflow. Reps can build sequences that start with an email, follow up with a LinkedIn connection request, and schedule a phone call—all automated and tracked in one place. The built-in contact database provides the prospecting data needed to fuel these sequences, including email addresses, phone numbers, and company firmographics.
The trade-off is maturity. Amplemarket was founded in 2019 and has grown primarily among mid-market companies. Its contact database, while functional, doesn't match the scale of ZoomInfo (300M+ contacts) or Apollo (275M+). The integration ecosystem is narrower than established SEPs like Outreach or SalesLoft. And custom pricing makes it harder to evaluate cost before engaging with sales. For teams that value an integrated, AI-first approach over maximum data scale, Amplemarket is worth evaluating.
Amplemarket Key Features
AI-Powered Prospecting
Uses AI to analyze your ICP and suggest prospects from its built-in database, going beyond basic filters to identify prospects that match patterns from your best customers.
AI Message Generation
Generates personalized outreach messages by analyzing prospect data, company information, and engagement context, creating first drafts that reps can review and customize.
Multichannel Sequences
Build automated sequences that coordinate email, LinkedIn, and phone touches in a single workflow, with AI-optimized timing and channel selection for maximum engagement.
Built-In Contact Database
Integrated B2B contact database with email addresses, phone numbers, and company firmographics, eliminating the need for a separate data provider for most prospecting needs.
Send-Time Optimization
AI analyzes engagement patterns to determine the optimal time to send each message to each prospect, improving open and reply rates without manual scheduling.
Engagement Analytics
Tracks email opens, replies, LinkedIn accepts, and call outcomes across all channels, providing a unified view of sequence performance and prospect engagement.
Who Uses Amplemarket
Consolidated Outbound for Growth-Stage Teams
A Series B SaaS company replaces three separate tools (a data provider, an email sequencer, and a LinkedIn automation tool) with Amplemarket. The sales team now prospects, builds sequences, and personalizes outreach in one platform, reducing tool costs and eliminating data sync issues between systems.
AI-Assisted Personalization at Scale
A BDR team of 10 needs to send 500+ personalized emails per week. Instead of manually researching each prospect, they use Amplemarket's AI to generate personalized first drafts based on the prospect's company, role, and recent activity. Reps review and tweak the drafts, cutting personalization time by 60%.
Multichannel Sequence Optimization
An account executive running outbound to enterprise accounts uses Amplemarket to build sequences that start with a personalized email, follow up with a LinkedIn connection and message, then schedule a phone call. The AI optimizes timing and channel selection based on engagement data, improving response rates.
Amplemarket Pricing
Growth
Contact data, email sequences, basic AI features
Professional
Multichannel sequences, advanced AI personalization, analytics
Enterprise
Full platform, API access, dedicated support, custom integrations
Amplemarket doesn't publish pricing, and all plans are custom-quoted. Based on buyer reports, expect $100-$150/user/month for most plans, with annual commitments required. This positions it in the same range as Outreach or SalesLoft, but with built-in data included.
The cost calculation gets interesting when you factor in tool consolidation. A typical mid-market outbound stack might include Apollo ($49-$119/user/month) + Outreach ($100-$130/user/month) + a LinkedIn automation tool ($50-$100/month). At $100-$150/user/month with all three capabilities included, Amplemarket can be cost-competitive for teams currently running multiple point solutions.
The lack of published pricing means you can't easily comparison shop without engaging Amplemarket's sales team. This is common in the category but frustrating for buyers who want to evaluate costs upfront. Ask for a trial period and negotiate pricing based on team size and commitment length.
Job Market Demand for Amplemarket
Amplemarket appears in 2 job postings across 2 companies in our database of 23,338+ analyzed job postings. The average salary range for roles requiring Amplemarket: $68K - $108K.
Department
- Sales Development Representative - NYC
- Account Executive (North America)
- synthesia (1)
- o'reilly media (1)
Amplemarket Data Quality & Coverage
Amplemarket's built-in contact database covers standard B2B firmographic and contact data: email addresses, phone numbers, job titles, and company information. The database is sufficient for most mid-market prospecting needs, but it doesn't match the scale of dedicated data providers.
ZoomInfo's database covers 300M+ contacts with deep firmographic and technographic data. Apollo covers 275M+ with transparent pricing. Amplemarket's database is smaller and less transparent about its coverage numbers. For common roles at well-known companies, the data is generally accurate. For niche industries, smaller companies, or specialized roles, you may find gaps.
Email deliverability is competitive with other platforms, with built-in verification helping maintain list quality. Phone number accuracy is adequate but not best-in-class. The AI prospecting features can partially compensate for database size by more intelligently surfacing the most relevant contacts from the available data.
If your prospecting needs are primarily mid-market US and European companies, Amplemarket's data is likely sufficient. If you need deep coverage of specific verticals, international markets, or enterprise org charts, you may want to supplement with a dedicated data provider.
Pros & Cons
Pros
- All-in-one platform combines contact data, multichannel outreach, and AI personalization
- AI-generated message drafts and send-time optimization save reps time
- Built-in data means you don't need a separate ZoomInfo or Apollo subscription
- Multichannel sequences coordinate email, LinkedIn, and phone touches
- Modern, clean interface built for the AI-first sales workflow
Cons
- Newer player with less market presence and brand recognition than Outreach or SalesLoft
- Custom pricing makes it hard to evaluate cost before a sales conversation
- Contact database is growing but doesn't match ZoomInfo's or Apollo's scale yet
- Smaller integration ecosystem than established SEPs
- Limited track record at enterprise scale
Best for: Growth-stage B2B sales teams that want an all-in-one prospecting and outreach platform with AI features, without buying multiple point solutions
Not ideal for: Enterprise organizations that need deep CRM integration, proven at-scale reliability, or teams locked into existing data and engagement contracts
Amplemarket Alternatives
| Tool | Starting Price | Job Mentions | Best For |
|---|---|---|---|
| Apollo.io | $0 | 37 | Growth-stage startups and SMBs wanting contact data + outreach in one affordable platform |
| Outreach | ~$100/user/mo | 7 | Enterprise outbound sales teams with 10+ reps who need multi-channel sequences, deal tracking, and detailed analytics |
| Salesloft | $75/user/mo | 43 | Mid-market to enterprise sales teams with 10+ SDRs/AEs running structured outbound sequences |
| Instantly | $37/mo | 38 | Agencies, consultants, and growth teams running high-volume cold email campaigns |
Frequently Asked Questions
How does Amplemarket compare to Apollo?
Both are all-in-one platforms with data + outreach. Apollo has a larger, more established database (275M+ contacts) and transparent pricing ($49-$119/user/month). Amplemarket differentiates on AI personalization capabilities and multichannel coordination. Apollo is the safer, more proven choice. Amplemarket is worth evaluating if AI-powered personalization is a top priority.
Does Amplemarket replace Outreach or SalesLoft?
It can, especially for mid-market teams. Amplemarket covers similar sequencing and multichannel functionality plus adds built-in data and AI personalization. For enterprise deployments with complex workflows and deep Salesforce integration needs, Outreach and SalesLoft are still more mature options.
How good is Amplemarket's contact data?
The database is growing and covers standard B2B contacts (email, phone, company data). It's sufficient for most mid-market prospecting needs but doesn't match the scale or depth of ZoomInfo for enterprise-focused lists. If data breadth is your top priority, ZoomInfo or Apollo still lead.
Our Verdict on Amplemarket
Amplemarket is a strong option for growth-stage B2B sales teams that want an integrated prospecting and outreach platform without managing multiple point solutions. The AI capabilities—message generation, prospect suggestions, send-time optimization—are genuinely useful and more advanced than what most competitors offer natively.
The all-in-one approach works well for teams of 5-50 reps who want simplicity. You get data, multichannel sequences, and AI personalization without stitching together three different vendors. The trade-off is that each individual component isn't best-in-class: the data isn't as deep as ZoomInfo's, the sequencing isn't as mature as Outreach's, and the AI isn't as customizable as dedicated personalization tools.
For larger enterprise teams with established vendor relationships and deep integration requirements, the transition cost to Amplemarket may not be worth it. But for teams building their outbound stack from scratch or frustrated with the complexity of managing multiple tools, Amplemarket offers a compelling all-in-one alternative.
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