Copper CRM Review: Pricing, Features & What the Data Shows
The Google Workspace-native CRM built for teams that live in Gmail.
What Copper CRM Does
Copper is a CRM built specifically for Google Workspace, designed for teams that live in Gmail and want their CRM to work where they already spend their day. The core value proposition is zero-friction CRM: emails are automatically logged, contacts are auto-created from Gmail interactions, calendar events link to deals, and the CRM sidebar lives inside Gmail rather than requiring a separate tab. For relationship-driven businesses — consulting firms, agencies, real estate, financial services — Copper eliminates the data entry that makes reps abandon traditional CRMs.
What separates Copper from other lightweight CRMs like Pipedrive or Freshsales is the depth of its Google integration. This isn't a CRM with a Gmail plugin bolted on — the entire product is architectured around Google Workspace. Chrome extensions for Gmail and Google Calendar provide a native-feeling experience that's closer to Google's own products than typical third-party integrations. Contacts, emails, files (via Google Drive), and events are linked automatically without manual data entry. For Google-native organizations, this integration depth is genuinely time-saving.
Copper was founded in 2013 (originally as ProsperWorks) and has carved out a focused niche: small to mid-size teams (5-50 users) running relationship-oriented sales processes. The platform supports standard CRM functionality — contact management, pipeline visualization, email tracking, and reporting — but doesn't try to compete with Salesforce on customization or HubSpot on marketing features. This focus keeps the product simple and the learning curve minimal, which is exactly what its target buyer wants.
The practical limitation is clear from the positioning: Copper is Google Workspace-only. If your company uses Microsoft 365, Copper isn't an option. And even within the Google ecosystem, Copper's customization and automation capabilities are basic compared to full-featured CRMs. Companies that need complex workflow automation, advanced reporting, or deep third-party integrations will outgrow Copper. It's a CRM for teams that value simplicity and tight Google integration over feature depth.
Copper CRM Key Features
Gmail-Native CRM Sidebar
A Chrome extension that displays CRM data directly inside Gmail — contact details, deal status, activity history, and related records appear in a sidebar when viewing any email. Reps can update deal stages, add notes, and create tasks without leaving their inbox. The sidebar pulls data from both Copper and Google contacts, showing a merged view of all interactions. This is the feature that defines Copper's value proposition: CRM that doesn't require switching contexts.
Automatic Email & Activity Logging
Emails sent and received through Gmail are automatically logged against the relevant contact and deal in Copper — no BCC addresses, no manual forwarding, no 'log this email' clicks. Calendar events from Google Calendar are similarly auto-linked. File attachments shared via Google Drive are tracked. This automatic logging is Copper's biggest differentiator: it eliminates the data entry burden that causes CRM adoption to fail in most organizations. The logging works reliably for Gmail but doesn't capture emails sent from other clients.
Pipeline Management
Visual pipeline boards with drag-and-drop deal management. Multiple pipelines can be configured for different sales processes or product lines. Deal stages, probability weights, and expected close dates are customizable. The pipeline view is clean and functional — comparable to Pipedrive's interface — but lacks advanced features like weighted pipeline forecasting, multi-currency support (available only on Business tier), or AI-powered deal predictions that Salesforce and HubSpot offer.
Relationship Tracking
Maps relationships between contacts, companies, and deals with visual connection views. For relationship-driven businesses where the same contacts appear across multiple deals and projects, this provides context that transaction-focused CRMs miss. The relationship view shows how contacts are connected to each other and to your organization — useful for agencies tracking client teams, consulting firms managing stakeholder maps, and professional services firms maintaining referral networks.
Email Sequences
Basic email automation for follow-up sequences, available on the Business tier ($99/user/month). Sequences support scheduled emails, A/B testing, and reply detection. The functionality is basic compared to dedicated sales engagement platforms — limited template personalization, no multi-channel steps, and no advanced analytics. For simple follow-up automation (3-5 email nurture sequences), it's sufficient. Teams running complex outbound motions will need a dedicated SEP alongside Copper.
Reporting & Insights
Pre-built dashboards covering pipeline value, conversion rates, activity metrics, and revenue forecasting. Custom reports are available on Professional and Business tiers. The reporting is adequate for small team management — tracking rep activity, monitoring pipeline health, and forecasting revenue — but lacks the flexibility and depth of Salesforce reports or standalone BI tools. Teams needing board-level reporting or complex metric calculations typically export to Google Sheets or a BI tool.
Who Uses Copper CRM
Consulting & Professional Services Firms
Copper's strongest use case. Consulting firms, law firms, accounting practices, and financial advisors use Copper because their business runs on relationships, not high-volume transactions. The automatic email logging captures every client interaction without manual effort. The relationship tracking maps connections between clients, referral sources, and stakeholders. Pipeline management tracks engagements from proposal to close. A typical 15-person consulting firm pays $885/month on Professional, gets full CRM functionality with zero data entry overhead, and maintains a complete client communication history automatically.
Small Agency Teams
Creative agencies, marketing agencies, and PR firms with 5-25 employees use Copper to manage client relationships and new business pipeline. The Google Workspace integration means proposals live in Google Docs, project timelines in Google Sheets, and client communications in Gmail — all automatically linked in Copper. The simplicity matters for agencies where billable time is the product: every minute spent on CRM data entry is a minute not billed to a client. Copper's minimal training requirement means new hires are productive on day one.
Startups Wanting Simple CRM
Early-stage startups (seed to Series A) that use Google Workspace and want CRM functionality without the overhead of Salesforce or HubSpot. Copper's Basic plan at $23/user/month provides contact management, deal tracking, and email logging — enough for a founding sales team of 2-5 people. The 14-day free trial lets teams evaluate fit before committing. As startups scale, they typically migrate to HubSpot (for marketing integration) or Salesforce (for customization) at the 30-50 user mark, but Copper serves the early-stage needs well.
Copper CRM Pricing
Basic
Core CRM, Google integration
Professional
Workflow automation, reporting
Business
Advanced reporting, email sequences
Copper's pricing is straightforward but not cheap for what it offers. The Basic plan at $23/user/month (annual billing) includes core CRM functionality with Google Workspace integration, contact management, and pipeline tracking. Professional at $59/user/month adds workflow automation, bulk email, and reporting. Business at $99/user/month includes email sequences, advanced reporting, and multi-currency support.
All plans include the Gmail integration that defines Copper's value proposition — there's no feature-gating on the core Google Workspace functionality. However, meaningful automation and reporting require the Professional tier at minimum, which puts a 10-person team at $7,080/year.
Compared to alternatives: HubSpot's free CRM offers more features than Copper's paid Basic plan — including email tracking, meeting scheduling, and deal management — at no cost. HubSpot's paid tiers are more expensive but include marketing features Copper doesn't offer. Pipedrive at $15-99/user/month provides comparable pipeline management with broader integrations. Zoho CRM at $14-40/user/month offers more features per dollar. Copper's premium is justified only by the Google Workspace integration depth — if that integration isn't a critical requirement, other CRMs offer better value.
No free tier is available (only a 14-day trial), which puts Copper at a disadvantage against HubSpot Free and Zoho's 3-user free plan for teams wanting to test before buying.
Job Market Demand for Copper CRM
Copper CRM appears in 12 job postings across 10 companies in our database of 23,338+ analyzed job postings. The average salary range for roles requiring Copper CRM: $128K - $159K.
Department
- Chief Financial Officer (CFO)
- Vice President of National ISP Construction (Mid-Atlantic) Virginia
- Strategic Account Manager
- commscope (3)
- santa clara university (1)
- prysmian (1)
- myriad360 (1)
- methow valley citizens council (1)
Pros & Cons
Pros
- Deepest Google Workspace integration of any CRM
- Auto-logs emails and creates contact records from Gmail
- Clean, simple UI — minimal training needed
- Good for relationship-driven businesses (consulting, agencies)
- Reasonably priced for small teams
Cons
- Only works with Google Workspace — no Microsoft 365 support
- Limited customization compared to Salesforce or HubSpot
- Smaller integration ecosystem
- Automation capabilities are basic
- Not suited for complex enterprise sales processes
Best for: Small to mid-size teams (5-50 users) that live in Google Workspace and want zero-friction CRM
Not ideal for: Enterprise teams, Microsoft shops, or companies needing advanced automation
Copper CRM Alternatives
| Tool | Starting Price | Job Mentions | Best For |
|---|---|---|---|
| HubSpot CRM | $0 | 432 | Marketing-led B2B companies with 10-200 employees who want CRM + marketing automation in one platform |
| Pipedrive | $14/user/mo | 9 | SMB sales teams (5-50 reps) who want a visual, pipeline-focused CRM without enterprise complexity |
| Zoho CRM | $14/user/mo | 20 | Bootstrapped SMBs and cost-sensitive teams who want an all-in-one suite without enterprise pricing |
| Freshsales | $0 | 1 | Small and mid-size B2B sales teams (2-50 reps) that want a capable, affordable CRM without enterprise complexity |
Frequently Asked Questions
Is Copper CRM only for Google Workspace?
Yes. Copper is built exclusively for Google Workspace. If your company uses Microsoft 365, Copper is not an option. This tight focus is what makes its Gmail and Calendar integration so seamless.
How does Copper compare to HubSpot?
Copper wins on Google integration and simplicity. HubSpot wins on marketing features, free tier, and ecosystem breadth. For pure CRM in a Google shop, Copper is smoother. For CRM + marketing automation, HubSpot is more complete.
Our Verdict on Copper CRM
Copper is the right CRM for small, Google Workspace-native teams that prioritize simplicity and automatic email logging over feature depth. Consulting firms, agencies, and professional services companies with 5-30 users get the most value — the automatic activity capture solves the #1 reason CRM adoptions fail (reps not entering data). If your team lives in Gmail and you want CRM that just works without behavior change, Copper delivers.
The trade-off is limited scope and debatable pricing. Copper is Google-only, automation-light, and integration-thin. Companies that need Outlook support, complex workflows, advanced reporting, or deep third-party integrations should look at HubSpot, Salesforce, or Pipedrive. And Copper's pricing is hard to justify against HubSpot's free CRM or Zoho's significantly cheaper plans unless the Google integration is genuinely a must-have. As teams grow beyond 30-50 users, Copper's customization limits typically force a migration to a more capable platform.
Copper appears in 12 job postings across 10 companies in our database, with an average salary range of $128K-$159K. The small sample size reflects Copper's niche positioning — it's not widely demanded as a specific skill in job postings the way Salesforce or HubSpot are. The mostly onsite posting distribution (8 of 12) suggests adoption by traditional office-based businesses — consistent with Copper's strength in relationship-driven industries like consulting and professional services.