lemlist Review: Pricing, Features & What the Data Shows
Cold outreach platform with standout personalization features for email, LinkedIn, and calls.
What lemlist Does
lemlist is a multichannel outreach platform that has built its reputation on a single differentiator: personalization at scale. Founded in Paris in 2018, the platform lets you embed personalized images, videos, and dynamic landing pages directly into cold emails — turning generic outbound into messages that feel individually crafted. A cold email with the prospect's name rendered on a coffee mug, their company logo on a mock screenshot, or a personalized video thumbnail gets attention in ways that plain-text templates don't.
Beyond the personalization engine, lemlist has evolved into a comprehensive outreach platform. Multichannel sequences combine email, LinkedIn touches (connection requests, messages, profile views), and phone call tasks in a single workflow. The built-in email warmup service (lemwarm) is included on all paid plans, handling the domain reputation building that separate tools like Warmup Inbox charge $29-50/month for. Deliverability tools include domain rotation, send-time optimization, and bounce detection. These infrastructure features reflect lemlist's understanding that getting emails delivered matters as much as making them look good.
lemlist has added a B2B lead database to its platform, positioning itself as a more complete outreach stack. The database is newer and smaller than Apollo's or ZoomInfo's, but it's convenient for teams that want to find contacts and reach out from the same tool. The LinkedIn automation features — automated connection requests, profile views, and messages — add a second outreach channel that email-only tools like Instantly and Smartlead can't offer. The trade-off is that lemlist's per-user pricing ($55-129/user/month) makes it more expensive than workspace-based tools for larger teams.
The practical buyer consideration is outreach philosophy. lemlist is built for teams that believe personalized, multi-channel outreach generates better results than high-volume generic email. If your outbound strategy is 50,000 emails per month with optimized templates, Instantly or Smartlead offer better economics. If your strategy is 5,000 highly personalized messages across email and LinkedIn with creative assets, lemlist's personalization engine justifies its premium. The tool rewards investment in campaign creativity.
lemlist Key Features
Personalized Images & Videos
Embed dynamically personalized images and video thumbnails in cold emails. Create templates where the prospect's name, company logo, website screenshot, or custom text is rendered onto images — a coffee mug with their name, a mockup of your product showing their website, a whiteboard with a personalized message. The personalization is visual, not just mail-merge text. These creative assets increase reply rates by making emails feel individually crafted despite being sent at scale.
Multichannel Sequences
Build outreach sequences that combine email steps, LinkedIn actions (connection requests, messages, profile views), and phone call tasks in a single workflow. Sequences support delays, conditional branching, and A/B testing. The multichannel approach reaches prospects across their preferred communication channels rather than relying solely on email. Available on Multichannel Expert tier ($79/user/month) and above.
lemwarm (Email Warmup)
Built-in email warmup service included on all paid plans. lemwarm automatically sends and engages with emails across its user network to build sender reputation and maintain deliverability. New domains can be warmed up in 2-3 weeks. Unlike standalone warmup tools that charge $29-50/month per inbox, lemwarm is included at no additional cost. The warmup runs continuously alongside campaign sending.
Deliverability Infrastructure
Tools for maintaining email deliverability at scale: domain rotation across multiple sending accounts, send-time optimization based on recipient time zones, bounce detection and automatic removal, and custom tracking domains to avoid shared domain blacklisting. These infrastructure features reflect hard-won knowledge about what makes cold email work — deliverability is the foundation that personalization builds on.
B2B Lead Database
Built-in contact database for finding prospects by title, company, industry, and location. The database is newer and smaller than Apollo's (275M+) or ZoomInfo's (100M+), but it's integrated directly into the campaign workflow — find a prospect and add them to a sequence without switching tools. Data quality is adequate for broad prospecting but not as comprehensive as dedicated data providers for niche markets.
LinkedIn Automation
Automated LinkedIn actions — connection requests, profile views, and direct messages — integrated into multichannel sequences. The automation uses your LinkedIn account and is subject to LinkedIn's activity limits (100 connection requests per week, message limits). For teams that want to add LinkedIn as an outreach channel alongside email, this eliminates the need for a separate LinkedIn automation tool. The feature carries inherent risk: LinkedIn can restrict or suspend accounts that automate too aggressively.
Who Uses lemlist
Creative Cold Outreach
The canonical lemlist use case. Outbound teams that differentiate through creative, personalized messaging use lemlist's image and video personalization to make their emails stand out. A typical workflow: design a campaign template with a personalized image (prospect name on a coffee mug, company logo on a mock dashboard), write a personalized email body using merge fields, add LinkedIn connection requests on days 2 and 5, and schedule follow-up emails with different creative assets. The personalization effort pays off most for mid-market and enterprise outbound where each prospect is worth investing 30 seconds of creative setup.
Agency Outreach Operations
Marketing and sales agencies use lemlist to manage outbound campaigns for multiple clients. The multichannel sequences, personalization engine, and deliverability tools handle the creative execution that agencies sell as a service. lemlist's per-user pricing is less ideal for agencies than Instantly's workspace model, but the personalization features — which are unique to lemlist — justify the cost for agencies that position themselves on creative outreach rather than volume. Most agencies run the Multichannel Expert tier ($79/user/month) per account manager.
European B2B Outbound
lemlist's Paris headquarters and European customer base make it a natural choice for European sales teams. The platform is popular in France, Germany, and the UK, with growing adoption in North America. European teams appreciate the multichannel approach (LinkedIn is heavily used in European B2B) and the deliverability tools (email reputation management is particularly important for cross-border outreach). The interface and documentation are available in multiple languages.
lemlist Pricing
Email Pro
Email campaigns, warmup, custom tracking domain
Multichannel Expert
LinkedIn + email sequences, image personalization, A/B testing
Outreach Scale
Personalized landing pages, advanced conditions, API access
lemlist's pricing is per-user and tiered by feature access. Email Pro at $55/user/month covers email campaigns with warmup, custom tracking domains, and basic personalization. Multichannel Expert at $79/user/month — the most popular tier — adds LinkedIn sequences, image personalization, A/B testing, and advanced conditions. Outreach Scale at $129/user/month includes personalized landing pages, API access, and dedicated IP.
Annual billing saves approximately 20%. All plans include lemwarm email warmup at no additional cost. The B2B lead database is available as an add-on.
For a 5-person outbound team on Multichannel Expert, annual cost is approximately $4,740 (annual billing). Compared to alternatives: Instantly ($37-358/month total for unlimited users) is dramatically cheaper for email-only outbound. Apollo ($49-119/user/month) bundles data and sequencing but lacks lemlist's personalization features. Outreach ($100-130/user/month) offers enterprise-grade features but no visual personalization.
The per-user pricing model creates a cost disadvantage versus workspace-based tools for larger teams. A 20-person team on lemlist Multichannel Expert costs $18,960/year versus $1,164/year for Instantly Hypergrowth. The calculus only works if lemlist's personalization features generate measurably higher reply and conversion rates than volume-based approaches.
Job Market Demand for lemlist
lemlist appears in 2 job postings across 2 companies in our database of 23,338+ analyzed job postings. The average salary range for roles requiring lemlist: $90K - $150K.
Department
- Sales Development Representative(SDR) Internship
- Account Executive (B2B SaaS)
- soda data (1)
- mantra digital (1)
Pros & Cons
Pros
- Personalized images, videos, and landing pages make cold outreach stand out
- Built-in email warmup (lemwarm) included in all plans
- Multichannel sequences across email, LinkedIn, and phone
- Deliverability tools like domain rotation and send optimization are strong
- Active product development with frequent feature releases
Cons
- Contact management is basic, not a CRM replacement
- Smaller B2B database than Apollo or ZoomInfo when used as a data source
- Per-user pricing adds up for larger teams compared to workspace-based tools like Instantly
- LinkedIn automation features depend on your LinkedIn account limits
- Learning curve for setting up advanced personalization workflows
Best for: Outbound sales teams and agencies that prioritize personalized, multichannel cold outreach and want strong deliverability
Not ideal for: Teams that need a combined CRM + outreach platform, or high-volume senders who want the cheapest possible per-email cost
lemlist Alternatives
| Tool | Starting Price | Job Mentions | Best For |
|---|---|---|---|
| Instantly | $37/mo | 38 | Agencies, consultants, and growth teams running high-volume cold email campaigns |
| Apollo.io | $0 | 37 | Growth-stage startups and SMBs wanting contact data + outreach in one affordable platform |
| Salesloft | $75/user/mo | 43 | Mid-market to enterprise sales teams with 10+ SDRs/AEs running structured outbound sequences |
| Outreach | ~$100/user/mo | 7 | Enterprise outbound sales teams with 10+ reps who need multi-channel sequences, deal tracking, and detailed analytics |
| Smartlead | $39/mo | 1 | Agencies and outbound teams running high-volume cold email who need unlimited sending accounts and strong deliverability infrastructure |
Frequently Asked Questions
lemlist vs Instantly: which cold email tool is better?
Instantly is cheaper and better for pure high-volume cold email with unlimited accounts. lemlist is better for multichannel outreach (email + LinkedIn) and personalized campaigns with custom images and landing pages. If volume is your priority, Instantly. If personalization and multichannel are priorities, lemlist.
Does lemlist include a contact database?
Yes, lemlist now offers a B2B lead database as part of its platform, though it's newer and smaller than Apollo's or ZoomInfo's. It's sufficient for basic prospecting, but teams doing heavy list building may want a dedicated data provider alongside lemlist.
How popular is lemlist in job postings?
lemlist appears in 2 job postings in our dataset. It's more commonly used by agencies, freelancers, and European outbound teams than by large enterprises, which tend to standardize on Outreach or SalesLoft.
Our Verdict on lemlist
lemlist is the right choice for outbound teams that believe personalized, multi-channel outreach outperforms high-volume generic email — and are willing to invest the creative effort to prove it. The personalized images, video thumbnails, and dynamic landing pages are genuinely unique in the outreach tool category. Combined with solid deliverability infrastructure and LinkedIn automation, lemlist provides a creative outbound toolkit that no competitor matches.
The trade-off is cost and effort. Per-user pricing at $55-129/month makes lemlist significantly more expensive than volume-focused tools like Instantly ($37/month total) or Smartlead ($39/month total) for larger teams. The personalization features only deliver ROI when teams actually invest in creating personalized assets — defaulting to plain-text emails in lemlist wastes the platform's differentiator. And the B2B lead database, while convenient, doesn't replace a dedicated data provider for serious prospecting.
lemlist appears in 2 job postings in our database, reflecting its popularity among agencies, freelancers, and European teams rather than large US enterprises. The tool's market presence is stronger in practice than job posting data suggests — it has an active community and growing adoption, but it hasn't yet become a standard skill requirement in hiring the way Outreach or Salesloft have.
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