Orum Review: Pricing, Features & What the Data Shows
AI-powered parallel dialer that helps SDR teams reach more live conversations per hour.
What Orum Does
Orum is an AI-powered parallel dialer that competes directly with Nooks for the outbound cold calling market. Founded in 2018 in New York, the platform dials multiple prospects simultaneously and uses machine learning to distinguish between live pickups, voicemails, and IVR systems — connecting reps only to genuine human conversations. For SDR teams where phone outreach is a primary pipeline generation channel, Orum delivers the same 3-5x conversation multiplier as Nooks at a lower price point, typically $150-250/user/month versus Nooks' $300-500.
Orum's technical differentiator is its AI-powered call detection engine. While all parallel dialers attempt to filter voicemails and IVR systems, Orum's machine learning models are specifically trained to reduce false connections — moments where the system connects a rep to a voicemail greeting or automated menu rather than a real person. False connections are the bane of parallel dialing because they waste rep time and create awkward experiences. Orum's detection accuracy reduces these false positives, though no system eliminates them completely.
The platform includes the standard parallel dialer feature set: voicemail drop for pre-recorded messages, local presence dialing to improve connect rates, virtual salesfloor for remote team collaboration, call analytics, and CRM integrations with Salesforce, HubSpot, Outreach, and Salesloft. The virtual salesfloor feature — similar to Nooks' offering — lets distributed SDR teams maintain the energy of an in-person calling environment with live activity feeds, leaderboards, and manager listen-in capabilities.
The practical buyer consideration between Orum and Nooks comes down to budget and feature priorities. Orum is typically 30-50% cheaper than Nooks, which matters for larger teams where per-seat costs compound. Nooks has invested more in its virtual salesfloor experience and AI call summaries. Both deliver comparable parallel dialing performance. For teams where budget is the primary constraint and the core need is more live conversations per hour, Orum offers better value. For teams that prioritize the collaborative salesfloor experience and AI-generated call notes, Nooks may justify its premium.
Orum Key Features
AI-Powered Parallel Dialing
Calls multiple prospects simultaneously and uses machine learning to detect live human answers versus voicemails, IVR systems, and fax machines. When a live person is detected, the system connects the SDR instantly. The AI detection layer is Orum's core technical investment — reducing false connections (connecting to voicemails or automated systems) below what competitors' basic detection algorithms achieve. Reps typically experience 3-5x more live conversations compared to sequential dialing.
Voicemail Drop
Pre-recorded voicemail messages that are automatically left when calls go to voicemail, saving reps 20-30 seconds per voicemail that would otherwise be spent leaving a live message. Multiple voicemail recordings can be configured for different campaigns or personas. The time savings compound significantly at scale — an SDR hitting voicemail 80% of the time on 150 daily dials saves 40+ minutes per day with voicemail drop.
Local Presence Dialing
Displays a local area code matching the prospect's region on the caller ID, which typically improves answer rates by 20-40% compared to out-of-area numbers. The system automatically selects the appropriate local number based on the prospect's phone number. Local presence works for US calling and is configured during onboarding. This feature is standard across parallel dialers but remains one of the most impactful for connect rates.
Virtual Salesfloor
A real-time virtual environment where remote SDR teams can see live calling activity, hear each other dial, and maintain competitive energy during calling blocks. Managers can monitor activity, listen in on calls, and provide real-time coaching. Leaderboards track live conversations, meetings booked, and activity volume. The salesfloor is less feature-rich than Nooks' implementation — fewer collaboration tools and less polished UI — but functional for teams that need basic remote calling culture.
Call Analytics
Tracks dials, connections, conversations, meeting conversion rates, and call outcomes at the rep and team level. Analytics identify patterns in connect rates by time of day, day of week, and prospect segment. The data helps managers optimize calling schedules and identify reps who need coaching on conversation-to-meeting conversion. Less sophisticated than Nooks' analytics or dedicated conversation intelligence tools like Gong, but sufficient for tracking fundamental calling metrics.
SEP & CRM Integrations
Native integrations with Salesforce, HubSpot, Outreach, and Salesloft. Call activities, outcomes, and dispositions sync automatically to both CRM and SEP, keeping sequences and activity records current without manual logging. The Outreach and Salesloft integrations allow reps to use Orum for the phone step of multi-channel sequences while the SEP manages email and LinkedIn touches. Integration quality with Salesforce is solid; other integrations may have minor sync delays.
Who Uses Orum
Budget-Conscious SDR Teams
The primary differentiator from Nooks. SDR teams with 10-50 reps that need parallel dialing but can't justify $300-500/user/month choose Orum at $150-250/user/month. For a 20-person team, the difference is $3K-5K/month — $36K-60K/year in savings. The parallel dialing performance is comparable, and the AI call detection delivers similar false-connection rates. Teams that prioritize budget efficiency over premium salesfloor features and AI summaries find Orum delivers the core value — more live conversations — at a significantly lower total cost.
Enterprise SDR Operations with SEP Integration
Enterprise outbound teams that already run Outreach or Salesloft for multi-channel sequences add Orum specifically for the phone channel. The workflow: SDRs use the SEP for email and LinkedIn sequence management, then switch to Orum for dedicated calling blocks. Orum's call activities sync back to the SEP's sequence tracking, maintaining a unified activity history. This paired approach gives teams the best of both worlds — enterprise-grade multi-channel orchestration from the SEP and high-volume calling efficiency from the parallel dialer.
Scaling Outbound Calling Volume
Companies scaling their outbound motion from 5 to 20+ SDRs use Orum to maintain per-rep calling efficiency as the team grows. Without a parallel dialer, adding reps provides linear calling growth. With Orum, each new rep immediately operates at 3-5x efficiency, meaning a 20-person team with Orum matches the output of a 60-80 person team dialing sequentially. For companies where each additional SDR hire costs $70K-100K loaded, the parallel dialer is more cost-effective than additional headcount for increasing call volume.
Orum Pricing
Launch
Parallel dialer, voicemail drop, basic analytics
Ascend
AI detection, virtual salesfloor, advanced analytics
Enterprise
Custom integrations, dedicated support, admin controls
Orum doesn't publish pricing, and quotes are customized based on team size and feature requirements. Based on buyer feedback, the Launch tier (basic parallel dialing, voicemail drop, CRM integration) runs approximately $150-200/user/month. The Ascend tier (AI detection, virtual salesfloor, advanced analytics) is typically $200-250/user/month. Enterprise pricing with custom integrations and dedicated support is negotiated.
For a 15-person SDR team, expect annual costs of $27K-45K on Orum versus $54K-90K for the same team on Nooks. The 30-50% price advantage is Orum's strongest competitive argument, particularly for teams where the budget saved on the dialer can be redirected to data tools or additional SDR headcount.
Annual contracts are standard, though some teams report negotiating quarterly agreements for initial evaluation periods. Implementation and onboarding are typically included in the subscription, with a 1-2 week setup timeline for CRM and SEP integrations.
The ROI calculation mirrors Nooks': if a parallel dialer generates 3x more live conversations per rep, and each additional conversation has a measurable probability of converting to a meeting, the subscription pays for itself when the incremental meetings exceed the per-rep cost of the tool. For teams with high connect rates and well-qualified lists, the payback period is typically under 2 months.
Job Market Demand for Orum
Orum appears in 6 job postings across 4 companies in our database of 23,338+ analyzed job postings. The average salary range for roles requiring Orum: $63K - $93K.
Department
- Sales Development Representative
- VP of Marketing
- Senior Sales Development Representative
- impact networking, (2)
- impact networking llc (2)
- zoom communications (1)
- orum (1)
Commonly Used With Orum
Based on job posting co-occurrence data, these tools are most frequently mentioned alongside Orum:
Pros & Cons
Pros
- AI-powered call detection reduces false connections and wasted time
- More affordable than Nooks for teams on tighter budgets
- Virtual salesfloor brings energy to remote SDR teams
- Strong CRM integrations with Salesforce, HubSpot, and major SEPs
- Responsive customer support with hands-on onboarding
Cons
- Only useful for teams doing high-volume outbound calling
- Single-channel tool that doesn't handle email or social outreach
- Parallel dialing burns through contact lists quickly
- Pricing is still significant for a tool that only covers phone
- Smaller company with a less established track record than Nooks
Best for: SDR/BDR teams with 5+ reps making 80+ cold calls per day who want parallel dialing at a lower price point than Nooks
Not ideal for: Teams that primarily use email or LinkedIn outreach, small teams under 5 reps, or companies not doing outbound calling
Orum Alternatives
| Tool | Starting Price | Job Mentions | Best For |
|---|---|---|---|
| Nooks | Contact for pricing | 8 | Outbound SDR/BDR teams with 5+ reps making 100+ cold calls per day |
| Salesloft | $75/user/mo | 43 | Mid-market to enterprise sales teams with 10+ SDRs/AEs running structured outbound sequences |
| Outreach | ~$100/user/mo | 7 | Enterprise outbound sales teams with 10+ reps who need multi-channel sequences, deal tracking, and detailed analytics |
Frequently Asked Questions
Orum vs Nooks: how are they different?
Both are parallel dialers, but they differ in a few key ways. Orum tends to be more affordable ($150-$250/user/month vs Nooks at $300-$500) and emphasizes AI-powered call detection. Nooks has a more polished product and a stronger brand in the market. If budget is a factor, Orum is worth evaluating. If you want the market leader with more features, Nooks.
Does Orum work with Outreach and SalesLoft?
Yes. Orum integrates with both Outreach and SalesLoft so call activities and dispositions sync back to your sequences. Most teams use Orum for phone outreach and their SEP for email and task management. The integrations are native, not just Zapier-based.
How many more calls can reps make with Orum?
Orum claims reps can have 3-5x more live conversations per hour compared to manual dialing. In practice, this depends on your connect rates and list quality. Teams with good data and high-intent lists see the best results. Even a 2x improvement in live conversations can dramatically change pipeline output.
Our Verdict on Orum
Orum is the right choice for outbound sales teams that want parallel dialing at a lower price point than Nooks. The AI-powered call detection, parallel dialing core, and CRM/SEP integrations deliver the fundamental value — more live conversations per rep hour — at $150-250/user/month versus Nooks' $300-500. For budget-conscious teams where the cost difference compounds across 10-50+ seats, Orum's savings can be significant without sacrificing the core parallel dialing benefit.
The trade-off is feature polish and salesfloor experience. Nooks has invested more heavily in its virtual salesfloor, AI call summaries, and analytics dashboard. If the collaborative calling environment and automated note-taking are high priorities, Nooks justifies its premium. If the primary need is getting reps into more live conversations efficiently, Orum delivers comparable results for less money. Both tools remain single-channel — phone only — and should be paired with a SEP for multi-channel outreach.
Orum appears in 6 job postings across 4 companies in our database, with an average salary range of $63K-$93K — the lowest among tools we track, reflecting its adoption by entry-level SDR roles at earlier-stage companies. It co-occurs most frequently with Salesforce (5 mentions), 6sense (4), Dynamics 365 (4), and Salesloft (4), suggesting it's used alongside enterprise go-to-market stacks rather than as a standalone tool.
Need help with data cleaning or enrichment?
Verum handles data projects as a service — no software, no annual contracts. Projects start at $500.
Learn about Verum →