Salesloft Review: Pricing, Features & What the Data Shows
Enterprise sales engagement platform for managing multi-channel outreach sequences.
What Salesloft Does
Salesloft is an enterprise sales engagement platform that orchestrates multi-channel outreach — email sequences, phone calls, LinkedIn touches, and direct mail — into coordinated workflows called cadences. It sits between your CRM (typically Salesforce) and your communication channels, providing a structured framework for how sales reps execute their outreach and a data layer for tracking engagement across every touchpoint.
Salesloft competes directly with Outreach as the two dominant sales engagement platforms for mid-market and enterprise sales teams. The two products are functionally similar, and most evaluations come down to UX preferences, specific integration requirements, and pricing. Salesloft is generally regarded as having a cleaner user interface and stronger customer support, while Outreach offers more advanced workflow automation and analytics. In 2024, Salesloft was acquired by Vista Equity Partners for $2.3B, signaling continued investment in the platform.
The platform has expanded significantly beyond basic email sequencing. Salesloft Deals provides deal management and pipeline inspection capabilities that compete with Clari and Gong. Salesloft Conversations records and analyzes sales calls with AI-powered insights (competing with Gong and Chorus). Rhythm, Salesloft's AI engine, prioritizes seller activities based on buyer engagement signals — surfacing which prospects are most engaged and suggesting the optimal next action. These additions position Salesloft as a full revenue platform rather than just a sequencing tool.
For teams evaluating Salesloft, the key consideration is whether you need an enterprise-grade engagement platform or whether a lighter tool would suffice. Salesloft excels at structured, multi-touch cadences for SDR teams selling into mid-market and enterprise accounts. For high-volume cold email (agencies, lead gen shops), tools like Instantly or SmartLead offer better deliverability management at a fraction of the cost. For teams already using Apollo or HubSpot, the built-in sequencing features may be sufficient without adding a dedicated SEP.
Salesloft Key Features
Cadences (Multi-Channel Sequences)
The core product. Cadences define structured outreach sequences combining emails, calls, LinkedIn touches, and custom steps with configurable timing intervals and branching logic. Templates support dynamic personalization tags pulling from CRM data. A/B testing allows testing different email variants, call scripts, and timing. Reps execute cadence steps from a prioritized daily task queue — the Rhythm-powered Conductor View — that surfaces the highest-priority actions. Cadence performance analytics track open rates, reply rates, meeting rates, and pipeline generated per sequence.
Dialer & Call Coaching
Built-in phone dialer with click-to-call from any Salesloft page, local presence dialing (matching caller ID area code to the prospect's location), voicemail drop (pre-recorded messages deployed in one click), and automatic call logging to CRM. Call recording is available for coaching purposes — managers can review calls, leave timestamped feedback, and build playlists of exemplary calls for onboarding. The dialer is functional for standard outbound calling but lacks the parallel dialing capabilities of dedicated tools like Orum or Nooks.
Deals (Pipeline Management)
Pipeline inspection and deal management module that provides visibility into deal health, forecast accuracy, and rep performance. Deal boards visualize pipeline by stage with customizable fields. AI-powered deal scoring flags opportunities at risk based on engagement patterns and historical close data. Gaps analysis identifies missing stakeholders or stalled deals. Deals competes with dedicated forecasting tools like Clari, though it's less mature for complex enterprise forecasting scenarios with multiple pipeline types and forecast categories.
Conversations (Call Intelligence)
Records, transcribes, and analyzes sales calls and video meetings. AI identifies key moments — competitor mentions, pricing discussions, objection handling, and next steps. Talk-to-listen ratios, question frequency, and topic tracking help managers coach reps on conversation quality. Conversation playlists curate clips for team training. Competes directly with Gong (market leader) and Chorus (owned by ZoomInfo). Included in Advanced tier and above, avoiding the $100K+ annual cost of a standalone Gong deployment.
Rhythm AI Engine
Salesloft's AI prioritization layer that analyzes buyer engagement signals (email opens, link clicks, website visits, call outcomes) to rank and sequence a seller's daily activities. Rhythm powers the Conductor View — a single, prioritized work queue that tells reps exactly what to do next based on prospect engagement level. The goal is reducing the cognitive overhead of managing hundreds of prospects across multiple cadences. Early feedback from users suggests Rhythm meaningfully improves rep productivity for teams managing high-volume pipelines.
Salesforce Integration
Deep bi-directional Salesforce integration that syncs activities (emails, calls, meetings), creates and updates CRM records, and maps Salesloft cadence data to Salesforce campaigns. Activity sync is configurable at the field level — choose which email fields, call dispositions, and meeting details write back to Salesforce. The integration also pulls CRM data into Salesloft for personalization and reporting. Salesforce is the primary CRM integration; HubSpot integration exists but is less mature.
Who Uses Salesloft
Enterprise SDR Teams
The primary Salesloft use case. SDR teams of 10-100+ reps use Salesloft cadences to run structured, multi-touch outbound sequences against target account lists. A typical enterprise cadence includes 12-18 touches over 21-30 days: a mix of personalized emails, phone calls with voicemail drops, LinkedIn connection requests, and follow-up emails triggered by engagement signals. Salesloft's value here is standardization and measurement — SDR managers can ensure consistent execution, A/B test messaging, track conversion rates by cadence step, and identify top-performing sequences. Most enterprise SDR teams allocate $75-165/rep/month for Salesloft depending on tier.
Account Executives Running Multi-Thread Outreach
AEs use Salesloft differently from SDRs — less about high-volume sequencing and more about managing multi-threaded outreach across buying committees. An AE might have 3-5 contacts per target account in different cadences tailored to their role (technical evaluator, economic buyer, champion). The Deals module helps AEs track which stakeholders are engaged, which threads have gone cold, and where opportunities are at risk. This use case is most relevant for complex B2B sales cycles ($50K+ ACV) where multiple stakeholders need coordinated engagement over weeks or months.
Sales Leadership & RevOps Analytics
Managers and RevOps teams use Salesloft's analytics to understand outbound effectiveness at every level — individual rep, team, cadence, and across the organization. Key metrics tracked include emails sent/opened/replied, calls made/connected, meetings booked, opportunities created, and pipeline generated per cadence. A/B testing data helps optimize messaging and timing. Conversation intelligence data identifies coaching opportunities. For VP Sales and CROs, Salesloft provides the data needed to answer questions like 'Which outbound motions generate the most pipeline?' and 'Which reps need coaching on which skills?'
Salesloft Pricing
Essentials
Core cadences, email tracking
Advanced
Conversations, deals, forecasting
Premier
Full platform + Rhythm AI
Salesloft doesn't publish official pricing, and quotes vary based on team size, contract length, and negotiation. The estimates below are based on user reports and industry benchmarking.
Essentials (approximately $75/user/mo) includes core cadences, email tracking, the dialer, and basic analytics. This tier covers the fundamental sequencing use case but lacks call recording, conversation intelligence, and deal management. Advanced (approximately $125/user/mo) adds Conversations (call recording and AI analysis), Deals (pipeline management), and more advanced analytics. Premier (approximately $165/user/mo) includes the full platform with Rhythm AI prioritization, advanced forecasting, and priority support.
Annual contracts are standard, and most negotiations start with minimum seat requirements (often 5-10 seats). Volume discounts kick in at 25+ and 50+ seats — expect 10-20% discounts at these thresholds. Multi-year commitments (2-3 years) can reduce per-year costs by an additional 15-20%, but lock you into the platform.
The practical cost comparison matters: Salesloft at $125/user/mo for a 20-person team runs approximately $30K/year. Apollo's Professional tier ($99/user/mo) includes both contact data and basic sequencing, potentially replacing the need for a separate data provider. Instantly ($37/mo per workspace, unlimited users) handles high-volume email at a fraction of the cost. Salesloft's premium is justified when you need structured multi-channel cadences with robust analytics, conversation intelligence, and deep Salesforce integration — features that lighter tools don't match.
Job Market Demand for Salesloft
Salesloft appears in 43 job postings across 34 companies in our database of 23,338+ analyzed job postings. The average salary range for roles requiring Salesloft: $87K - $107K.
Department
- Sales Development Representative
- Senior Sales Development Representative
- Vice President, Revenue Operations
- sectigo (3)
- impact networking llc (3)
- servicetitan (2)
- impact networking, (2)
- active network (2)
Commonly Used With Salesloft
Based on job posting co-occurrence data, these tools are most frequently mentioned alongside Salesloft:
Pros & Cons
Pros
- Strong cadence/sequence builder with multi-channel support
- Good analytics on rep performance and sequence effectiveness
- Deep Salesforce integration
- Conversation intelligence built in (Advanced+)
- Rhythm AI helps prioritize rep activities
Cons
- Expensive for small teams — minimum $75/user/mo
- Can feel over-engineered for simple outbound workflows
- Deliverability management requires separate tools
- Limited built-in data — you need a separate data provider
- Annual contracts with limited flexibility
Best for: Mid-market to enterprise sales teams with 10+ SDRs/AEs running structured outbound sequences
Not ideal for: Solo founders or small teams doing high-volume cold email
Salesloft Alternatives
| Tool | Starting Price | Job Mentions | Best For |
|---|---|---|---|
| Outreach | ~$100/user/mo | 7 | Enterprise outbound sales teams with 10+ reps who need multi-channel sequences, deal tracking, and detailed analytics |
| Apollo.io | $0 | 37 | Growth-stage startups and SMBs wanting contact data + outreach in one affordable platform |
| Instantly | $37/mo | 38 | Agencies, consultants, and growth teams running high-volume cold email campaigns |
| HubSpot CRM | $0 | 432 | Marketing-led B2B companies with 10-200 employees who want CRM + marketing automation in one platform |
Frequently Asked Questions
Salesloft vs Outreach — which is better?
They're functionally similar. Salesloft is often praised for better UX and customer support. Outreach has slightly more advanced analytics and workflow automation. Both target enterprise sales teams. Choose based on which integrates better with your existing stack.
How popular is Salesloft in the job market?
Salesloft appears in 43 job postings across 34 companies in our data, making it the most-demanded sales engagement platform. Average salary range for roles requiring Salesloft: $87K-$107K.
Our Verdict on Salesloft
Salesloft is the right choice for mid-market and enterprise sales teams running structured outbound motions with 10+ SDRs and AEs who need multi-channel cadence management, call coaching, and pipeline analytics integrated into a single platform. Its UX is clean, the Salesforce integration is deep, and the addition of Deals and Conversations features means teams can consolidate tools that would otherwise require Gong ($100K+/year) and Clari separately.
The trade-off is cost and complexity. At $75-165/user/month, Salesloft is expensive for small teams — and it doesn't include contact data, so you still need ZoomInfo, Apollo, or similar. For teams doing primarily high-volume cold email without phone-heavy outbound, Salesloft is over-engineered; Instantly or SmartLead will deliver better results at 20% of the cost. For teams already using HubSpot or Apollo with built-in sequencing, adding Salesloft creates tool overlap that may not justify the investment.
Our job posting data shows Salesloft in 43 job postings across 34 companies, making it the most-demanded sales engagement platform in our database. The average salary range for roles requiring Salesloft experience is $87K-$107K, reflecting its prevalence in SDR and mid-level AE positions at growth-stage and enterprise companies. Outreach appears at similar frequency, confirming the near-parity between the two platforms in market demand.
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