Fivetran Pricing (2026): What It Actually Costs
Fivetran charges based on Monthly Active Rows (MAR). Simple concept, tricky to predict. Here's how to estimate your real cost.
Fivetran pricing starts at $0 (Free) for the Free plan.
Published Pricing
Free
- 500,000 MAR/month
- Limited connectors
- Community support
- Good for testing
Starter
- All connectors available
- Standard support
- Basic transformations
- No minimum commitment
Standard
- Volume discounts
- Faster sync frequency
- Priority support
- dbt Cloud integration
Enterprise
- Highest volume discounts
- Custom SLAs
- Private deployment options
- Dedicated success manager
What They Don't Tell You
The listed price is just the starting point. Here are the costs that show up after you sign:
MAR counts rows that change each month. A CRM with high activity can burn through MAR faster than expected.
Some connectors (especially database replication) cost more credits per MAR than others.
Initial sync of historical data can cause a large MAR spike in month one.
Fivetran loads data into your warehouse. You still pay Snowflake/BigQuery for storage and compute.
What It Actually Costs: A Real Example
Mid-market company syncing Salesforce, HubSpot, and Stripe to Snowflake
| Estimated 5M MAR/month | $1,500-$3,000/mo |
| Annual contract discount | -20% |
| Typical annual spend | $15,000-$30,000 |
| Total Annual Cost | $15,000-$30,000/year |
The Bottom Line
Fivetran is the leading ELT tool for a reason: it works reliably with minimal maintenance. But MAR-based pricing is hard to predict. A mid-market company typically pays $15K-$40K/year. Estimate conservatively and negotiate a pilot before committing.
Frequently Asked Questions
What is a Monthly Active Row (MAR)?
A MAR is any row that Fivetran syncs or updates in a given month. If a CRM record changes 5 times in a month, it still counts as 1 MAR. Unchanged rows don't count.
Fivetran vs Airbyte?
Airbyte is open-source and cheaper (or free if self-hosted). Fivetran is fully managed with better reliability and support. You're paying for reduced maintenance overhead.
Does Fivetran include the data warehouse?
No. Fivetran loads data into your warehouse (Snowflake, BigQuery, Redshift, etc.). You pay your warehouse provider separately for storage and compute.