Pricing Guides
Published plans, hidden costs, and real-world cost examples for every major B2B data tool. No guesswork.
Salesforce CRM
Salesforce's pricing page lists $25-$330/user/month. The real cost is 2-3x that once you factor in a...
ZoomInfo
ZoomInfo doesn't publish pricing. Based on buyer reports, plans start around $15K/year and scale to ...
HubSpot CRM
HubSpot's free CRM is a great entry point. But once you need automation, custom reporting, or market...
Apollo.io
Apollo is one of the best values in B2B sales tools. A generous free tier, paid plans starting at $4...
Salesloft
Salesloft doesn't publish pricing. Based on buyer reports, expect $100-$150/user/month with annual c...
Pipedrive
Pipedrive is one of the few CRMs with transparent pricing and no mandatory onboarding fees. Here's w...
Microsoft Dynamics 365
Microsoft Dynamics 365 Sales is priced to undercut Salesforce while leveraging the Microsoft ecosyst...
Clay
Clay's pricing looks simple on the surface, but the credit system means your actual cost depends hea...
6sense
6sense doesn't publish pricing. Based on buyer reports, contracts start around $60K-$75K/year and ca...
Cognism
Cognism uses custom pricing similar to ZoomInfo. Based on buyer reports, plans start around $15K-25K...
Marketo (Adobe)
Marketo doesn't publish pricing on its website. That's by design. Adobe wants you on a sales call be...
Demandbase
Demandbase keeps its pricing completely off its website. You won't find a number without booking a d...
Bombora
Bombora doesn't list prices on its website. As the largest B2B intent data co-operative, they know b...
Instantly
Instantly's pricing starts at $30/month and looks simple. The real cost depends on how many email ac...
lemlist
Lemlist charges per seat, per month, with plans ranging from $39 to $159. The multi-channel features...
Freshsales
Freshsales starts at $9/user/month and includes a free tier. For budget-conscious teams that need a ...
Seamless.AI
Seamless.AI advertises a free plan and affordable per-user pricing. The real cost depends on how man...
RollWorks
RollWorks offers a free account identification tool, but the ABM platform that makes it useful start...
Amplemarket
Amplemarket bundles AI-powered prospecting, multichannel sequences, and a dialer into one platform. ...
LeadIQ
LeadIQ's free plan gives you 50 verified emails/week. Paid plans start at $39/user/month, but credit...
LinkedIn Sales Navigator
LinkedIn Sales Navigator is one of the few sales tools where the listed price is close to what you a...
Nooks
Nooks is an AI-powered parallel dialer that lets SDRs call multiple prospects simultaneously and con...
Common Room
Common Room aggregates community, product, and intent signals to help GTM teams identify and engage ...
Leadfeeder (Dealfront)
Leadfeeder identifies companies visiting your website and turns anonymous traffic into sales leads. ...
Zoho CRM
Zoho CRM is one of the cheapest CRMs that can compete with Salesforce and HubSpot. Plans range from ...
Terminus
Terminus doesn't publish pricing. Based on buyer data, expect $24,000-$75,000+/year for the platform...
Mutiny
Mutiny doesn't publish pricing. Expect $36,000-$100,000+/year depending on traffic and features. Tha...
Nutshell
Nutshell publishes its pricing. No sales calls required. Plans run $13-$79/user/month with annual bi...
RB2B
RB2B made waves by offering person-level visitor identification for free. The free tier is generous,...
SAP Sales Cloud
SAP Sales Cloud pricing starts at $73/user/month. Implementation costs 5-10x the license fees. If yo...
Orum
Orum doesn't publish pricing. Most teams pay $200-$300 per user per month. For a 10-person SDR team,...
Celigo
Celigo markets itself as 'iPaaS for the rest of us.' Pricing starts reasonable but scales with the n...
Tray.io
Tray.io positions itself between Zapier and MuleSoft. The pricing reflects that: more than workflow ...
Airbyte
Airbyte's open-source version is free. Airbyte Cloud charges by usage. The real question isn't 'how ...
Make
Make (formerly Integromat) is the power user's Zapier alternative. More flexible, more complex, and ...
Boomi
Boomi doesn't publish pricing. That's by design. Enterprise iPaaS pricing is notoriously hard to pin...
n8n
n8n is one of the few workflow automation tools where self-hosting is free. No catch. Unlimited work...
Definitive Healthcare
Definitive Healthcare is the dominant healthcare commercial intelligence platform. And the pricing r...
Capterra
Capterra is free for buyers. For vendors, it's a pay-per-click marketplace where cost-per-lead can r...
G2
G2 has a free tier for basic profiles, but the real product is buyer intent data. That starts around...
Zapier
Zapier's free tier is great for testing. But task limits mean most teams quickly need paid plans. He...
Fivetran
Fivetran charges based on Monthly Active Rows (MAR). Simple concept, tricky to predict. Here's how t...
Warmly
Warmly identifies companies and contacts visiting your website. Pricing depends on traffic volume an...
Clearbit
Clearbit was acquired by HubSpot in 2023, but still operates independently. Pricing starts around $1...
Outreach
Outreach doesn't publish pricing, but plans typically start around $100/user/month with annual commi...
MuleSoft
MuleSoft is enterprise iPaaS with enterprise pricing. Expect $50K-200K/year minimum, scaling into th...
DemandTools
DemandTools by Validity is the gold standard for Salesforce data quality. Pricing starts around $3,0...
Hightouch
Hightouch uses row-based pricing for reverse ETL. Free tier syncs 10K rows/month, paid plans start a...
Salesforce Marketing Cloud
Marketing Cloud pricing is complex and expensive. Entry point is $1,250/month for basic email, but m...
Census
Census uses destination-based pricing rather than row-based. Free tier available, paid plans start a...
Copper CRM
Copper is the CRM built for Google Workspace. Pricing starts at $23/user/month, but most teams need ...
Gong
Gong Engage is Gong's sales engagement product, competing with Salesloft and Outreach. Pricing is bu...
LinkedIn Marketing Solutions
LinkedIn advertising is expensive but effective for B2B. Expect $5-15 CPCs and $30-80 CPMs. Minimum ...
monday Sales CRM
Monday Sales CRM is monday.com's CRM product. Pricing starts at $12/seat/month but useful features r...
Oracle CX Cloud
Oracle CX (formerly Oracle Sales Cloud) is enterprise CRM with enterprise pricing. Expect $65-300/us...
Smartlead
Smartlead is a cold email platform competing with Instantly. Pricing starts at $39/month with genero...
SugarCRM
SugarCRM offers three editions from $19-135/user/month. The catch: minimum 3-10 users depending on e...
Workato
Workato is enterprise integration without the MuleSoft price tag. Plans start around $10K/year for s...
Tableau
Tableau lists $15-$75/user/month on their pricing page. The real cost depends on your mix of Creator...
Power BI
Power BI Pro at $10/user/month is the most affordable enterprise BI license on the market. But Premi...
Looker
Looker does not publish pricing. Based on market data, expect $5,000-$50,000+/month depending on use...
Clari
Clari does not publish pricing. Based on market data, the core platform runs $50-$100/user/month for...
Braze
Braze charges by monthly active users (MAUs), not seats or email volume. This model scales with your...
Gainsight
Gainsight does not publish pricing. Based on market data, the platform starts around $2,500/month fo...
TrustRadius
TrustRadius offers a free basic listing, but the features that matter (intent data, TrustQuotes, enh...
Chili Piper
Chili Piper's pricing starts at $150/user/month for Concierge (instant booking). Most teams need Con...
LeanData
LeanData's pricing is org-based (not per-user), typically starting at $30K/year for mid-market compa...
Highspot
Highspot pricing is not publicly listed but typically runs $75-$150/user/month depending on features...
ChurnZero
ChurnZero pricing is account-based, typically starting at $12K-$15K/year for small implementations. ...